The software is essentially finished, and as of this week it is running on its own servers rather than on a laptop. What is left is connecting it to the outside world, and that part is on us.
The same software looks completely different depending on who signs in. Open either of the first two and click around.
The studio owner decides what each person on their team can reach. The software enforces it, so it is not a question of everyone being careful.
Studio websites: whose brand do they carry?
Marketing templates: who makes them, and in whose colours?
Which of these should a studio never have to remember?
Open any line for the detail. The server numbers are exact. Everything else is quoted at the high end on purpose.
| Production server · 32 GB, 4 processors, 200 GB | $151.99 |
| Staging server, so changes are never tested on the live one | $29.99 |
| Per month | $181.98 |
Sized for fifty studios, not twenty, so it is not replaced mid-year. More memory or processors is a one-line upgrade that keeps the same machine and address.
| Video and file storage, no charge for delivery | $10 – 30 |
| Attack protection and the network in front of the server | $25 |
| Email delivery, fifty thousand messages | $20 – 35 |
| Nightly backups, kept off the server | $5 |
| The AI, across the whole network | $200 – 600 |
| Per month | $260 – 695 |
The AI is the line that moves. It rises and falls with how much studios actually ask it, which is a good problem to have.
| Their own phone number, carrier registration and real texting | $25 – 50 |
| Their share of the AI | $20 – 50 |
| Per studio, per month | $45 – 100 |
| Twenty studios at $349 | $6,980 |
| Servers, hosting and everything the platform needs | −$877 |
| Per studio costs, twenty at $73 average | −$1,463 |
| Left over, before what you pay NetRyse | $4,640 |
Four studios covers the whole thing. Everything from the fifth onwards is margin, and the cost per studio falls as more join, because the servers and the platform are already paid for.
Hover any question for why it matters.
The licensee meeting, the shares announcement, the demo and go live are all the same day.
Round one should look small and flawless. A half finished feature shown to twenty licensees does more damage than a slide about what is coming, because the first thing they ever see becomes the thing they remember.
Before the day, a couple of trusted licensees click through quietly. As early as we can get it in front of them, so the demo is already shaped by real feedback and the things nobody who built it can still see have been found.
The names and numbers inside are examples, not real studios. Everything else is real.
Twenty three screens. Booking, the inbox, clients, money, training, their website and everything they run in a week.
The whole network. Revenue, royalties, cohorts, standards, the community, and Chat EYT reading everyone's numbers.
Booking, membership, the library, and the two extra tabs a teacher training student gets on top.
There is a longer written version of all of this in the full brief.