Network overview
August 2026
All your studios
Member revenue is drawn against the largest studio, $34,900. The mark in Compliance is the 90% line every studio has to hold, and two studios sit below it.
Studios
Eight licences, seven trading.
| Studio | Members | Member revenue | MoM | Compliance | Standing |
|---|---|---|---|---|---|
|
Reform & Rise Pilates
Charlotte, NC · founder, flagship · licensed 2021
|
410 | $34,900 | 9% |
100%
|
Good standing |
|
The Pilates Loft
Denver, CO · Maria Delgado · licensed 2022
|
355 | $29,800 | 5% |
97%
|
Good standing |
|
Align Studio Nashville
Nashville, TN · Chris Boone · licensed 2023
|
312 | $27,200 | 3% |
94%
|
Good standing |
|
Core & Flow Austin
Austin, TX · Maria Chen · licensed 2023
|
298 | $26,100 | 4% |
96%
|
Good standing |
|
Pure Reform Studio
Tampa, FL · Nadia Petrov · licensed 2023
|
240 | $19,600 | 2% |
81%
|
Probation
81% for three weeks
|
|
Studio Verve
Scottsdale, AZ · Elise Navarro · licensed 2024
|
205 | $17,400 | 18% |
92%
|
Good standing
Ramping, opened Sep 2025
|
|
Balance Bar Pilates
Seattle, WA · Owen Fraser · licensed 2024
|
180 | $12,900 | 6% |
68%
|
Under licence review
$690 royalty, 12 days late
|
|
Reformer House
Raleigh, NC · Isabel Cruz · signed 2026
|
· | · | · | Not gated yet |
Provisioning
Opens in 6 weeks
|
Ask EYT about the network
Revenue and royalties
August 2026 · 7 studios trading · member revenue $167,900 · royalty 5%, which is $8,395 ·
How August adds up
| Line | August | What it counts |
|---|---|---|
| Membership | $137,900 | 2,000 active members at $68.95 average, billed monthly by the 7 studios |
| Teacher training | $30,000 | Tuition billed this month by the 5 studios running a cohort. The Loft and Balance Bar run none |
| Member revenue | $167,900 | The two lines above and nothing else. Reformer House opens in 6 weeks and bills nothing |
| Royalty at 5% | $8,395 | 5% of $167,900, charged per studio on that studio's own figure, invoiced 1 September |
| Recurring share | 82% | $137,900 divided by $167,900. The remaining 18% does not repeat next month unless a cohort bills |
| Per member | $83.95 | $167,900 divided by the 2,000 members the 7 studios hold |
| Software subscriptions | TBD | 5 studios on Base, 2 on Super user |
| Usage over allowance | TBD | Metered, from the 2 studios that went past Base. Nothing is cut off, so it settles at the end of the cycle |
| To the network | TBD | Royalty plus software. Compared with at least 10% at Club Pilates |
$7,785 of the $8,475 billed for June has arrived.
| Cycle | Billed | In | State |
|---|---|---|---|
|
June
invoiced 1 Jul, due 31 Jul
|
$8,475 | $7,785 |
12 days late
Balance Bar, $690
|
|
July
invoiced 1 Aug, due 31 Aug
|
$7,975 | $7,975 | All 7 paid |
|
August
invoices 1 Sep
|
$8,395 | · |
Accruing
closes in 19 days
|
Revenue by studio
| Studio | Members | Membership | Training | Member revenue, share | 12 months | Royalty at 5% | June cycle |
|---|---|---|---|---|---|---|---|
|
Reform & Rise Pilates
Charlotte, NC · flagship
|
410 | $25,300 | $9,600 | $34,900 20.8% |
$28,600 to $34,900, up 22%
|
$1,745 | Paid 4 Jul |
|
The Pilates Loft
Denver, CO · no cohort running
|
355 | $29,800 | · | $29,800 17.7% |
$25,400 to $29,800, up 17%
|
$1,490 | Paid 1 Jul |
|
Align Studio Nashville
Nashville, TN
|
312 | $20,000 | $7,200 | $27,200 16.2% |
$23,900 to $27,200, up 14%
|
$1,360 | Paid 2 Jul |
|
Core & Flow Austin
Austin, TX
|
298 | $19,500 | $6,600 | $26,100 15.5% |
$22,100 to $26,100, up 18%
|
$1,305 | Paid 1 Jul |
|
Pure Reform Studio
Tampa, FL · on probation
|
240 | $16,300 | $3,300 | $19,600 11.7% |
$18,700 to $19,600, up 5%
|
$980 | Paid 9 Jul |
|
Studio Verve
Scottsdale, AZ · opened Sep 2025
|
205 | $14,100 | $3,300 | $17,400 10.4% |
$4,600 to $17,400, up 278%
|
$870 | Paid 1 Jul |
|
Balance Bar Pilates
Seattle, WA · under licence review
|
180 | $12,900 | · | $12,900 7.7% |
$14,300 to $12,900, down 10%
|
$645 |
$690 unpaid
June cycle, 12 days late
|
|
Reformer House
Raleigh, NC · opens in 6 weeks
|
· | · | · | · |
No trading history yet
|
· | Not billing |
| 7 trading studios | 2,000 | $137,900 | $30,000 | $167,900 | $137,600 a year ago | $8,395 | $690 of $8,475 still out |
Ask EYT about the money
All cohorts
5 running · 71 trainees · 5 seats open · 3 studios have no cohort scheduled ·
| Cohort | Studio | Program | Where it is | Seats | Collected | Money still owed |
|---|---|---|---|---|---|---|
| FLG-11 | Reform & Rise Pilates | 200-Hour | Week 9 of 12, graduates Oct 2 | 18 / 18 | $58,900 / $58,900 | Nothing. Paid in full Jun 14 |
| DEN-06 | The Pilates Loft | 200-Hour | Week 3 of 12, graduates Nov 20 | 16 / 16 | $31,700 / $52,300 | $20,600 on a plan, next instalment Aug 15 |
| TX-04 | Core & Flow Austin | 200-Hour | Week 6 of 12, graduates Oct 9 | 13 / 14 | $29,100 / $44,600 | $15,500 on plans, and 1 seat never sold |
| SCT-01 | Studio Verve | 200-Hour | Week 1 of 12, graduates Dec 4 | 11 / 12 | $14,200 / $37,900 | $23,700 on plans, first instalment cleared Aug 1 |
| TPA-02 | Pure Reform Studio | 100-Hour | Enrolling, closes Aug 20, starts Aug 24 | 13 / 16 | $9,800 / $20,400 | $10,600, and 3 seats unsold with 14 days left |
| FLG-12 | Align Studio Nashville | 200-Hour | Enrolling, starts Aug 18 | 6 / 16 | $3,600 deposits | 10 seats unsold with 12 days left |
| None scheduled | Balance Bar Pilates | · | 96 days since their last cohort ended | · | · | Licence section 6 requires 2 a year. They have run 0 in 2026 |
| None scheduled | Reformer House | · | Opens in 6 weeks, first cohort planned Q1 2027 | · | · | Not gated until go live |
What every studio must hold to
3 licence conditions, 5 documents and 5 courses · as at Aug 6, 2026 ·
| The condition | Studios holding it | Who does not | What failing it does today |
|---|---|---|---|
|
Royalty cleared for the last closed cycle
Read off the Stripe Connect ledger at 6:00 AM today
|
6 of 7 | Balance Bar Pilates, $1,840 unpaid | Suspends the owner's login and blocks catalogue ordering. It does not start a cure clock |
|
Curriculum compliance at 90% or above
Recomputed on every publish and every signature, last at 9:12 AM
on Aug 4
|
5 of 7 | Pure Reform 81%, Balance Bar 68% | Nothing on its own. It puts the studio on the compliance list and stops there |
|
Licence signed and outside its renewal window
Checked nightly against the licence register
|
7 of 7 | Nobody has ever failed it | Nothing on its own. The earliest renewal is Jan 12, 2027 |
| Document | Published, due back | Signed | Outstanding |
|---|---|---|---|
|
Licence Agreement v1.5
Royalty rate, territory, cohort minimum
|
Jan 12, 2026. Due Jan 26 |
7 of 7
Last was Elise Navarro, Jan 24
|
Nobody. Isabel Cruz signs Reformer House's before go live |
|
200-Hour Curriculum Manual v3.0
The hour split a cohort is certified against
|
Feb 2, 2026. Due Feb 16 |
7 of 7
Last was Owen Fraser, Feb 9
|
Nobody. No cohort can be certified against any other split |
|
Studio Safety and Intake SOP v2.1
Contraindication screening, injury reporting, apparatus checks
|
Jun 1, 2026. Due Jun 8 |
5 of 7
Reformer House signed early, on the licence
|
Nadia Petrov and Owen Fraser, 59 days past. Owen's login is suspended, so nobody at Balance Bar can sign it at all. Both studios still screen new members on the v1.9 form |
|
Q3 2026 Marketing Kit v1.0
Approved photography, offer wording, co-op advertising rules
|
Jul 20, 2026. Due Aug 3 |
4 of 7
Signed Jul 21 to Jul 29
|
Nadia Petrov, Elise Navarro and Owen Fraser, 3 days past. Their Q3 co-op match cannot be claimed and the window closes Sep 30 |
|
Brand Standards Guide v4.2
Wordmark, colour, how a studio names itself in public
|
Aug 4, 2026. Due Aug 11 |
5 of 7
All 5 within 48 hours of publish
|
Nadia Petrov and Owen Fraser, not late until Aug 11. Balance Bar's public site is a separate breach: it still renders the v3.8 wordmark, retired in January |
| Course | Who has to hold it | Out of date | What that stops them doing |
|---|---|---|---|
| Reformer Safety Recertification | Every instructor, yearly |
2 instructors
Both at Balance Bar. Expired Jun 30 and Jul 22
|
Nothing, and that is the defect. The rule that blocks a lapsed instructor from a reformer class is switched off at Balance Bar, so both have taught since |
| CPR and First Aid | Every instructor and front desk, every 2 years |
1 person
Wes Trammell, Balance Bar. Expired Jul 8
|
Removes Balance Bar from the network insurance schedule if it is still open on Sep 1 |
| Business and Studio Operations Standards | Every owner and studio manager, yearly |
2 owners
Nadia Petrov, May 30. Owen Fraser, Apr 12
|
Blocks a second location under the same licence. Neither has applied for one |
| New Standards Orientation | Every studio manager, once per published kit |
3 managers
Pure Reform, Balance Bar, Studio Verve. Reformer House's two
have no login
|
Nothing operational. It is the walkthrough that explains the kit their owner has not signed |
| Trauma-Informed Teaching | Every teacher training lead trainer |
Nobody
Every lead trainer holds it
|
Would stop a lead trainer signing off a practicum |
Owen Fraser's login was suspended on Jul 31 for a past due royalty, and nothing at Balance Bar can be signed, renewed or acknowledged while it stays suspended. Collecting the royalty and reopening the login is one action that clears six rows.
Chat EYT
Live at chateyt.com.
Who is subscribed
| Tier | Who | Price | Subscribers | Asked something in 30 days | Questions | MRR |
|---|---|---|---|---|---|---|
| Active students | Enrolled in a cohort | Free | 640 | 528 of 640 | 4,180 | · |
| Alumni | Certified graduates | $19 / mo | 380 | 194 of 380 | 2,510 | $7,220 |
| Public | Anyone, self-serve | $49 / mo | 210 | 168 of 210 | 1,640 | $10,290 |
| Staff | EYT team | Free | 6 | 6 of 6 | 82 | · |
| 4 tiers | 2 paid, 2 free | 1,236 | 896 | 8,412 | $17,510 |
What they are asking
| Teaching specific exercises | 742 |
|
Working with a client demographic
Prenatal, post surgical, over 60
|
431 |
| Class sequencing and structure | 388 |
| Business and studio operations | 343 |
The demographic theme is the one to read. It is 431 questions about people your 200 hour does not cover in depth, and the module that answered it converted twice as well as anything else you have published.
| 1 to 3 questions | 402 |
| 4 to 10 | 311 |
| 11 to 25 | 148 |
| 26 or more | 35 |
35 people are living in it. They are the ones whose trial ending is worth an email from you rather than from the platform, and they are already the list behind this button.
Ask the network
The same brain reading live numbers from every studio. It works because you own a network running one curriculum, which no competitor has.
Three studios switched this spring. All three gained, between 6 and 14 points of fill.
Their revenue per instructor hour is 18% higher, but retention after 90 days is 4 points lower. It works where you are turning people away, and hurts where you are not full.
Core & Flow Austin is at 68% fill. I would not recommend it yet.
Trials and lapse
| When | What happens | Where it comes from | Sent this month |
|---|---|---|---|
|
Day 0
Enrolment
|
Kajabi says somebody enrolled. Their account is created and three months starts. | Kajabi webhook | 44 |
|
Day 0
The video
|
Two minutes on how to talk to it: like a person, not like Google. Sent within the hour. | Your video | 44 |
|
Days 2 to 21
Prompt education
|
Your five emails, one good prompt each. It stops the moment somebody starts asking their own questions. | Yours, already written | 168 |
|
Day 45
Quiet check
|
Nobody who asked something in the last three weeks gets this. The rest get one email naming a question their own cohort asked. | Usage | 22 |
|
Day 76
Two weeks out
|
The date, what they keep, and what carrying on costs. Once, not three times. | Trial clock | 31 |
|
Day 90
It ends
|
Access stops. Their history is kept, so signing up later picks up where they left off. | Hard stop | 28 |
The three months is a hard stop, which is what you asked for. What is not hard is the ending: keeping the history costs nothing and makes coming back a decision about price rather than about starting again.
One email to you, with the three lists you act on.
When you publish, everybody whose trial has ended gets three days back to ask about it.
| What went out | Reached | Used it | Subscribed after |
|---|---|---|---|
| Prenatal module, v2 | 310 | 96 | 18 |
| Scoliosis case series | 344 | 71 | 9 |
The prenatal module converted twice as well and it is not the offer. It answers a question a working teacher has on a Tuesday. A three day window on content nobody needed is a discount nobody wanted.
What Kajabi has to send, and what happens when it does notUntil the migration
Kajabi is the source of enrolments until the courses move onto GetEYT. It sends one webhook per enrolment and nothing else.
| Field | Why it is needed | If it is missing |
|---|---|---|
| The account, and the magic link | Held for review, never guessed at | |
| Name | So the first email is not addressed to nobody | The email still sends, without a greeting |
| Course | Which curriculum the answers are grounded in | Defaults to the 200 hour, and is flagged in the report |
| Enrolled on | The date the three months runs from | Falls back to the day it arrived |
An enrolment that never arrives is invisible, which is the one failure a webhook cannot report on itself. So the count is reconciled against Kajabi once a night, and a night with zero enrolments raises a flag rather than passing quietly.
Your prompt sequence, and where it now stops5 emails
The sequence you already wrote, unchanged. What is new is that it reads the trial rather than running on a timer.
| Day | Stops if | Stopped for | |
|---|---|---|---|
| Talk to it like a person, not like Google | 2 | Never. Everybody gets this one | · |
| A good prompt, and why it is good | 5 | They have asked 3 questions | 61 |
| Ask it about your own client | 9 | They have asked about a client | 48 |
| The curriculum behind the answers | 14 | They have opened a source | 33 |
| What it will not answer, and why | 21 | Never. This one is a boundary, not a tip | · |
| Held this month | Because the person was already doing the thing the email teaches | 142 |
Ownership and data
Four parts · written for a buyer's diligence team and used by Jessica on a Tuesday · last reviewed Aug 1, 2026 by Jessica
1. What EYT owns
Seven assets, and the split is the whole answer. Five belong to EYT and transfer with the business. Two belong to the studio and leave with it.
These two are the ones a leaving studio argues about, and neither of them is an argument: both are already theirs in writing.
A patchwork of rented tools, each with its own branding and its own exit terms, is worth less and is harder to hand over. One owned platform with every asset already documented is the transferable thing a buyer pays up for.
2. Data export
The same data, two ways round. Per studio when a studio is leaving or asking, per file type when a diligence team or an accountant is.
| Studio | Member records | Format |
|---|---|---|
|
Reform & Rise Pilates
Charlotte, NC · 1 active cohort of 18 trainees
|
410 | CSV and JSON |
|
The Pilates Loft
Denver, CO · 1 active cohort of 16 trainees
|
355 | CSV and JSON |
|
Align Studio Nashville
Nashville, TN · 1 cohort of 6 enrolling
|
312 | CSV and JSON |
|
Core & Flow Austin
Austin, TX · 1 active cohort of 13 trainees
|
298 | CSV and JSON |
|
Pure Reform Studio
Tampa, FL · 1 cohort of 13 enrolling
|
240 | CSV and JSON |
|
Studio Verve
Scottsdale, AZ · 1 active cohort of 11 trainees
|
205 | CSV and JSON |
|
Balance Bar Pilates
Seattle, WA · No cohort running
Exports normally while the licence is under review. The
licence says the member list stays with the studio either
way
|
180 | CSV and JSON |
|
Reformer House
Raleigh, NC · No members, no cohort, no payments yet
Provisioning records only until go live
|
· | JSON |
| File | Size | Format |
|---|---|---|
|
Members and billing
2,140 records with plan, status and payment history
|
18 MB | CSV |
|
Curriculum and video
A 184 asset manifest with signed URLs, plus the video itself
|
1.4 TB | JSON and MP4 |
|
Financial ledger
Every royalty invoice, catalogue order and tuition
instalment
|
4 MB | CSV |
|
Audit log
Every entry from Jan 2025, generated continuously rather
than on request
|
2 MB | CSV |
|
Documents and signatures
The 5 published standards at every version, and who signed
which version when
|
· | PDF and CSV |
|
Sites and domains
The 8 subdomain records, their DNS, certificates and
template
|
· | JSON |
The licence year is the window every licence obligation is counted in, including the 2 cohorts a year minimum. Everything is the one a diligence team asks for, and it carries the 1.4 TB of video.
This is the same export a buyer's diligence team is handed. Nobody at EYT builds a special one for them, which is the whole point: an export that only exists when a buyer asks is an export nobody has ever tested.
3. Access and keys
A studio owner sees their own Stripe account and their own subdomain and nothing else. Infrastructure keys are held by EYT's technical operator under a service agreement and move to EYT controlled accounts at handoff.
| Rotation | Role or key | Who holds it | What it can reach |
|---|---|---|---|
| Never rotated | Video and content storage | Technical operator, on an EYT owned bucket | The 1.4 TB curriculum and content library |
| Never rotated | Booking phone provisioning | Technical operator | Provisions and releases studio numbers. Cannot read message content |
| Never rotated | HQ operations | 1 staff account | Standards, cohorts and revenue as read only. Cannot issue a cure notice |
| Jul 2026 | Stripe Connect platform key | Technical operator, on the EYT owned Connect platform | Reads royalty data across all 8 studio accounts. Cannot move studio funds |
| Jul 2026 | Database and platform admin | Technical operator, transfers to EYT at handoff | Full read and write |
| Jun 2, 2026 | Network owner | Jessica Spillane | Everything on this dashboard. Password, not a key |
| Not a rotating credential | Domain registrar, geteyt.com | Jessica Spillane, under the EYT entity | DNS for all 8 studio subdomains |
None of the three is urgent and all three are the kind of thing a diligence team asks about, so they are printed here rather than left out.
4. Exit terms
Two different exits with two different answers, and neither of them depends on goodwill.
- Data escrowFull export within 30 days
- Source and infrastructureLicensed to EYT in perpetuity
- DomainsAlready registered to EYT, no transfer needed
- Continuity90 day transition on existing data
- Member listStays with the studio, per the licence
- Curriculum and videoRevokes the same day
- Studio subdomainReverts to EYT within 5 business days
- Chat EYT alumni accessThe individual can keep paying directly
- Final royaltyCalculated from platform data on the day
Balance Bar's cure window expires Aug 27. If it is not cured, the second column is not a policy document, it is the next three weeks of work, and every line in it happens automatically from the termination date.
Content library
Every master the network owns, and which studios are running it. 184 assets, 166 locked to HQ, 18 a studio may edit.
| Title | Collection | Version | Published | Studios on it | Watch hours, 30d | Revenue, 30d |
|---|---|---|---|---|---|---|
| 200-Hr curriculum, 20 modules | Core curriculum | v6 | Jun 24, 2026 | 8 / 8 | 11,420 | · |
| Pre and postnatal workshop | Continuing education | v2.0 | Jul 28, 2026 | 6 / 8 | 2,180 | $8,900 |
| At-home reformer series | Client products | v3 | Feb 17, 2026 | 7 / 8 | 4,760 | $14,800 |
| Chat EYT, the podcast | Weekly | Rolling | Aug 4, 2026 | 8 / 8 | 580 | · |
| Safety and scope of practice SOP | Standards | v4 | May 6, 2026 | 7 / 8 | · | · |
| Apparatus setup guides, 6 PDFs | Standards | v2 | Oct 15, 2025 | 8 / 8 | · | · |
| Cohort handbook 2026 | Teacher training | v2 | Jan 6, 2026 | 4 / 8 | · | · |
Studio websites
7 of 8 live · 11,240 visits in 30 days · 368 bookings and 241 leads came from them ·
Reform & Rise PilatesFlagship v3 · published Aug 2 · live
The Pilates LoftStandard v3 · published Jul 30 · live
Align Studio NashvilleStandard v3 · published Jul 26 · live
Core & Flow AustinStandard v2 · published Jun 14 · live, needs upgrading
Pure Reform StudioStandard v3 · published Jul 2 · live
Studio VerveStandard v3, custom hero · published Aug 1 · live
Balance Bar PilatesStandard v2 · published May 3 · certificate error
Reformer HouseNo template chosen · not built
The network
| Announcement | Posted | Opened | Who has not, and what that means |
|---|---|---|---|
| New royalty invoicing schedule starting Sep 1 | Jul 28, 2026 | 6 of 8 | Nadia Petrov, Owen Fraser. Both are invoiced on the new schedule regardless, so the first they will know is the invoice |
| Q3 2026 Marketing Kit is live | Jul 20, 2026 | 5 of 8 | Nadia Petrov, Elise Navarro, Isabel Cruz. Isabel has no login yet. The other two are 3 days past the signature deadline |
| Reformer Safety Recertification is due Sep 30 | Jul 10, 2026 | 7 of 8 | Owen Fraser. His 2 lapsed instructors are the whole reason this was posted |
| Thread | Replies | Last activity |
|---|---|---|
|
Anyone running 40 minute classes? Results?
Scheduling and class formats · Studio Verve
|
14 | 2 hours ago |
|
Our intro offer went from 18% to 31%, here is what
changed
Marketing and intro offers · Studio Verve
|
22 | 2 days ago |
|
Anyone else think the new SOP is overkill?
Business operations · Balance Bar Pilates
HQ replied Jul 27
|
17 | Jul 26 |
|
How long is your practicum sign off actually taking?
Teacher training · The Pilates Loft
Asked twice in three weeks
|
11 | 6 days ago |
|
Reformer maintenance, who do you all use?
Equipment and maintenance · Align Studio Nashville
|
9 | 4 days ago |
|
Looking for a substitute instructor, southeast region
Business operations · Reform & Rise Pilates
|
6 | Yesterday |
Two of the three were left up, and the one that stayed became the most useful thread of the month. A board that removes disagreement is a board nobody posts on.
Directory
32 logins · 8 studios · ·
Role All roles
Studio All studios
| Person | Role and access | Studio | Credentials held | Last active | Status |
|---|---|---|---|---|---|
|
JSJessica Spillane
|
Network owner | All 8 studios | 500-Hour Assessor Lead trainer | 4 minutes ago | Active |
|
GOGrace Oyelaran
|
Standards lead | Network HQ | 500-Hour Assessor Lead trainer | Today 9:41am | Active |
|
RARenata Alves
|
Studio owner | Reform & Rise Pilates | 500-Hour Assessor Lead trainer | Today 8:12am | Active |
|
TLTobias Lind
|
Lead trainer | Reform & Rise Pilates | 300-Hour Lead trainer Cadillac & Tower | Today 7:55am | Active |
|
HQHarper Quinn
|
Instructor | Reform & Rise Pilates | 200-Hour Reformer Pre & Postnatal | Today 10:20am | Active |
|
NWNia Whitfield
|
Front desk | Reform & Rise Pilates | CPR / First Aid | Today 6:48am | Active |
|
MDMaria Delgado
|
Studio owner | The Pilates Loft | 300-Hour Lead trainer | Today 8:35am | Active |
|
CRColin Reyes
|
Lead trainer | The Pilates Loft | 300-Hour Lead trainer, expires Sep 18 | Today 9:02am | Active |
|
SMSofia Marchetti
|
Instructor | The Pilates Loft | 200-Hour Reformer | Yesterday 6:10pm | Active |
|
JPJonah Pike
|
Front desk | The Pilates Loft | CPR / First Aid | Today 6:30am | Active |
|
CBChris Boone
|
Studio owner | Align Studio Nashville | 300-Hour | Today 7:40am | Active |
|
ANAdaeze Nwosu
|
Lead trainer | Align Studio Nashville | 500-Hour Assessor Lead trainer | Today 8:58am | Active |
|
WTWes Trammell
|
Instructor | Align Studio Nashville | 200-Hour Chair & Barrels | 2 days ago | Active |
|
LHLila Hartman
|
Front desk | Align Studio Nashville | CPR / First Aid | Today 6:52am | Active |
|
MCMaria Chen
|
Studio owner | Core & Flow Austin | 300-Hour Lead trainer | Today 7:21am | Active |
|
DMDana Michaels
|
Instructor | Core & Flow Austin | 200-Hour Reformer & Tower Pre & Postnatal | Today 11:08am | Active |
|
PAPriya Anand
|
Instructor | Core & Flow Austin | 200-Hour, expires Oct 24 Reformer | Today 10:44am | Active |
|
SOSam Okonkwo
|
Front desk | Core & Flow Austin | CPR / First Aid | Today 6:15am | Active |
|
NPNadia Petrov
|
Studio owner | Pure Reform Studio | 300-Hour Lead trainer | Today 9:30am | Active |
|
CDCamille Doucet
|
Lead trainer | Pure Reform Studio | 500-Hour Assessor Lead trainer | Today 8:04am | Active |
|
RSRavi Shankaran
|
Instructor | Pure Reform Studio | 200-Hour Reformer | Yesterday 4:22pm | Active |
|
BOBea Ostrowski
|
Front desk | Pure Reform Studio | CPR / First Aid | Today 7:02am | Active |
|
ENElise Navarro
|
Studio owner | Studio Verve | 300-Hour Lead trainer | Today 8:47am | Active |
|
MBMarcus Bell
|
Lead trainer | Studio Verve | 300-Hour Lead trainer | Today 9:15am | Active |
|
JPJune Park
|
Instructor | Studio Verve | 200-Hour Pre & Postnatal | Yesterday 7:35pm | Active |
|
OFOwen Fraser
|
Studio owner | Balance Bar Pilates | 300-Hour | Jul 31 | Suspended Aug 1 |
|
TLTessa Lindqvist
|
Instructor | Balance Bar Pilates | 200-Hour Reformer | Jul 31 | Suspended Aug 1 |
|
HGHollis Grant
|
Instructor | Balance Bar Pilates | 200-Hour | Jul 31 | Suspended Aug 1 |
|
DMDevon Mbeki
|
Instructor | Balance Bar Pilates | 200-Hour Reformer Safety lapsed | Jul 30 | Suspended Aug 1 |
|
JRJamie Roarke
|
Instructor | Balance Bar Pilates | 200-Hour Reformer Safety lapsed | Jul 29 | Suspended Aug 1 |
|
SISunny Ito
|
Instructor | Balance Bar Pilates | 200-Hour CPR lapsed | Jul 28 | Suspended Aug 1 |
|
ICIsabel Cruz
|
Studio owner | Reformer House | 300-Hour Lead trainer | Never signed in | Invited Aug 3 |
Six of the thirty-two logins are dark, and every one of them is at Balance Bar Pilates. They went out together on Aug 1 when the license review opened, which means nobody at that studio can check a member in or take a payment right now, including three instructors who have done nothing wrong.
Onboarding a studio
Reformer House, Raleigh NC. Isabel Cruz signed the licence on Jul 28 and asked for her login on Aug 3.
| Condition | Reformer House | Waiting on | Fix it |
|---|---|---|---|
| The licence is signed by both of you | Met Jul 28 | · | |
| The owner has accepted their invitation | Not sent yet | You, 3 days | |
| Card payments are switched on | Stripe still needs a few things | Stripe, 4 days | |
| The rooms and apparatus are confirmed | Counted, unconfirmed | The studio, 6 days | |
| The timetable is up | None scheduled | The studio, 5 days | |
| The waiver is set and required to book | Not selected | The studio |
All six are money or safety, which is why none of them can be waived. This studio is not slow because the list is strict, it is slow because the invitation has not gone out. Send it and the realistic path to open is the same afternoon plus however long Stripe takes.
| Step | Where Reformer House is | Required to open |
|---|---|---|
| Done Jul 28 | Yes | |
| Not sent yet, 3 days on you | Yes | |
| Done Aug 4 from the licence | Any time | |
| Waiting on her, 6 days counted on site Jul 24, she confirms rather than types | Yes | |
| Stripe, 4 days her own account, the money never touches EYT | Yes | |
| Policy done Aug 4 waiver still not selected | Yes | |
| Not started hers to add and remove, not yours to approve | Any time | |
| Not started six classes a week suggested by room type | Yes | |
| Done Aug 4 network default, hers to change | Any time | |
| Carriers, 7 days her EIN and a named representative | Optional | |
| Waiting on her, 2 days 214 from Momence, checked with her before anything goes in | Optional | |
| Not started studios that do not teach never see this step | Optional | |
| Locked, 1 of 6 done | · |
Card details do not come across automatically. Her members' cards sit with her old payment provider, most of whom want 30 days notice before they release them, and the transfer itself runs another six to eight weeks after that. Reformer House keeps its old billing running until it lands. Her students can book from day one either way.
| When | What happened | Who did it |
|---|---|---|
| Aug 6 | Day 3 nudge held, you are the blocker. The automation checked who the ball was with, found HQ, and held the message rather than texting Isabel to hurry up about a login she has not been sent. It reschedules itself 24 hours after the invitation goes out. | Automation |
| Aug 4 | Studio profile, pricing and booking rules filled in from the network defaults, before she had an account to fill them in. | Network defaults |
| Aug 3 | Isabel asked for her login. The invitation has sat in your queue since, which is the one thing on this page only you can clear. | Isabel Cruz |
| Jul 28 | Licence countersigned by both parties, and four of the five network standards were signed with it. The waiver is the fifth and it is still unselected. | Jessica |
| Jul 24 | Apparatus counted on site: 8 reformers, 2 cadillacs, 1 tower, 14 mats. Somebody stood in the room, once, because getting it wrong sells a spot on a reformer that does not exist. | HQ site visit |
Doing it for her is the last resort. Both of these put a banner on her screen and attribute every action to you in her own audit log.
Automations
27 rules · 5 you lock · 5 cannot run yet · showing 8 of roughly 80 host studios, every time the recipient's own
| Studio | Rule they switched off | Off since | What it has cost, and what fixes it | |
|---|---|---|---|---|
|
The Pilates Loft
Denver CO · Maria Delgado
|
Expiring credential alert | Jul 21, 16 days |
3 instructors moved inside 60 days, none of them told
She said it was too noisy and sending weekly. Your default sends
3 times, at 60, 30 and 7 days, so locking it fixes her complaint
rather than overriding it
|
|
|
Studio Verve
Scottsdale AZ · Elise Navarro
|
Late cancel and no show fee | Jun 2, 65 days |
41 late cancels, $0 collected, and 9 classes ran a seat short
She will not charge members she knows by name. The 12 hour
window is a licence term, the two fee amounts are hers, and she
could set both to $0 and be compliant
|
Closed in the last 12 monthsFive of the six were a misunderstanding rather than a refusal. Median 6 days open. 4 closed
| Studio | Rule | Open for | How it closed |
|---|---|---|---|
| Pure Reform Studio | Instructor payroll lock | 4 days | Nadia Petrov switched it back on after one conversation |
| Align Studio Nashville | Standards acknowledgement chase | 2 days | Chris Boone had muted it, not switched it off |
| Balance Bar Pilates | Late cancel and no show fee | 31 days | Closed by the suspension, which is not the same as resolved |
| Reform & Rise Pilates | Expiring credential alert | 8 days | Renata Alves switched it off during a cert audit and back on after |
| On | Automation | What it does | Where it runs | Who decides |
|---|---|---|---|---|
|
Waitlist promotion
Filling the class · On
|
Offers a freed spot to the one member at the top of that class's waitlist, with 15 minutes to claim it | All 6 live studios | The studio | |
|
Class reminder
Filling the class · On
|
Sends the time, the room and who is teaching to everyone booked, 2 hours before the class | All 6 live studios | The studio | |
|
Class cancelled by the studio
Filling the class · On
|
Puts the credit back and says why in the same message, to everyone who was booked | All 6 live studios | The studio | |
|
Under filled class rescue
Filling the class · Cannot run yet
|
Offers one of the free spots to members who have taken that class before, 24 hours out |
Nowhere
It offers a class nobody asked about, so it cannot borrow class
consent. 18 empty spots last month
|
The studio | |
|
Level mismatch flag
Filling the class · Cannot run yet
|
Tells the front desk when somebody books above the level they have been signed off for, and never tells the member |
Nowhere
Level is not a field on a class or on a member yet.
|
The studio | |
|
Late cancel and no show fee
Getting paid · Off at 1 studio
|
Charges the fee that studio set for a cancel inside 12 hours or a no show, and says which class it was for |
5 of 6 live studios
Off at Studio Verve since Jun 2. 41 late cancels, $0 collected
|
HQ, locked
Jessica Spillane locked the 12 hour window on Feb 3, 2026. Each
studio still sets the two fee amounts
|
|
|
Failed payment dunning
Getting paid · On
|
Retries a declined card on day 2, day 8 and day 15, and asks for a new card each time | All 6 live studios | The studio | |
|
Card expiring
Getting paid · On
|
Asks for a new card 14 days before the one on file expires, before anything is charged to it |
5 of 6 live studios
Austin runs it at 8 days, which is too late to fix a decline
|
The studio | |
|
Membership renewal
Getting paid · On
|
Says what will be charged, on what date and to which card, 7 days before a plan renews | All 6 live studios | The studio | |
|
Unlimited member whose visits are sliding
Getting paid · Cannot run yet
|
Tells the owner when an unlimited member drops below 4 visits a month two months running, before they cancel |
Nowhere
Step 5 of the rule has no message written. 33 members billing
$6,237 a month sit inside it
|
The studio | |
|
First class follow up
Keeping members · Cannot run yet
|
Asks a member how their first class went and offers the intro pack |
Nowhere
It is a marketing send. 41 first timers heard nothing last
month, and none of them was ever asked for marketing consent
|
The studio | |
|
Membership about to lapse
Keeping members · On
|
Offers to fix the card before the door code stops working, one day before a 3 day grace period ends | 4 of 6 live studios | The studio | |
|
Review request
Keeping members · On
|
Asks for a review once, with a direct link, after a member's fifth class | 3 of 6 live studios | The studio | |
|
Intro offer about to expire
Keeping members · On
|
Shows what the membership would cost from here when an intro pack has 3 days and one class left | 5 of 6 live studios | The studio | |
|
Practicum hours logged
Teacher training · On
|
Recomputes a trainee's pace and moves the gate when they log practicum hours, and messages nobody | All 4 studios running a cohort | The studio | |
|
Trainee falling behind
Teacher training · On
|
Tells the lead trainer when a trainee falls behind their cohort's pace, and the trainee only after the trainer has looked | All 4 studios running a cohort | The studio | |
|
Expiring credential alert
Running the studio · Off at 1 studio
|
Says which certificate is expiring and the day it lapses, at 60, 30 and 7 days out |
5 of 6 live studios
Off at The Pilates Loft since Jul 21. 3 instructors moved inside
60 days, none told
|
HQ, not locked
You set the value and a studio can still switch it off, which is
exactly how Denver switched it off
|
|
|
Sub request nobody has taken
Running the studio · On
|
Widens a cover request to every instructor at the studio and tells the owner, after 12 hours with nobody accepting | 5 of 6 live studios | The studio | |
|
Next week's roster is published
Running the studio · On
|
Sends each instructor only the classes they are on, never the whole roster | All 6 live studios | The studio | |
|
A roster note stays inside the studio
Running the studio · On
|
Puts an injury or pregnancy note on that one instructor's roster and nowhere else | Everywhere |
Nobody sets this
"22 weeks, nothing supine" is sensitive personal information and
there is no screen on which it leaves the studio
|
|
|
Instructor payroll lock
Running the studio · On
|
Locks a class's pay line 48 hours after it ends, so the hours and the rate can no longer be edited | All 6 live studios |
HQ, locked
Jessica Spillane locked 48 hours on Feb 3, 2026. Each studio
still decides whether the instructor gets a last call at 36
hours
|
|
|
Apparatus out of service
Running the studio · On
|
Drops the class capacity by one and says which piece is out, when a reformer or a tower is flagged |
5 of 6 live studios
Switched off at Austin during a refit and never switched back
|
The studio | |
|
Standards acknowledgement chase
Holding the licence together · On
|
Chases a studio every 3 days for a standard it has not acknowledged, and copies HQ on day 10 |
All 6 live studios
Muted to weekly at Pure Reform, which is allowed
|
HQ, locked
Jessica Spillane locked the cadence on Feb 3, 2026. Each studio
still decides who at the studio gets it first
|
|
|
Cure notice escalation
Holding the licence together · On
|
Writes on day 1, day 15 and day 25 of a 30 day cure period, and files each one |
All 6 live studios
Running now at Balance Bar, day 11 of 30
|
HQ, locked
Jessica Spillane locked all three dates on Feb 3, 2026. A studio
sets nothing here
|
|
|
Quiet hours guard
Protecting the recipient · On
|
Holds any message that would land outside 8:00am to 9:00pm where the recipient is, or drops it if holding makes it pointless |
Everywhere
214 sends are queued outside somebody's window right now
|
HQ, locked
Locked Feb 3, 2026, with no override for anyone, including you
|
|
|
Time zone safe send guard
Protecting the recipient · Cannot run yet
|
Drops a message rather than guess an hour, when a recipient's own time zone cannot be worked out |
Nowhere
No studio carries an IANA time zone. 4 messages a month are
dropped at Austin alone
|
Nobody sets this | |
|
STOP means stop, everywhere
Protecting the recipient · On
|
Stops every rule from ever texting a number again, permanently, the moment somebody replies STOP |
Everywhere
76 people have used it and 0 have been messaged since
|
Nobody sets this
It is how the platform is built and there is no screen on which
you or a studio could undo it
|
| Studio | Rules running | Switched off by choice | Recovered, 30d | The one thing worth knowing |
|---|---|---|---|---|
|
Reform & Rise Pilates
Charlotte NC · flagship · 410 members ·
Renata Alves
|
16 | 6 | $11,840 | The flagship runs fewer rules than Austin and recovers more dollars, because it has 410 members |
|
The Pilates Loft
Denver CO · 355 members · Maria Delgado
|
17 | 4 | $9,205 | One of the four they switched off is one you require |
|
Align Studio Nashville
Nashville TN · 312 members · Chris Boone
|
14 | 8 | $6,410 | Chris Boone runs the fewest rules in the network and has the lowest late cancel rate. Those two facts are unrelated |
|
Core & Flow Austin
Austin TX · 298 members · Maria Chen
|
20 | 2 | $6,963 | The most rules of any studio, and the only one that has read every dry run before switching one on |
|
Pure Reform Studio
Tampa FL · 240 members · Nadia Petrov
|
15 | 7 | $7,120 | Muted the standards chase to weekly, which is allowed and is worth asking about |
|
Studio Verve
Scottsdale AZ · 205 members · Elise Navarro
|
12 | 10 | $5,677 | 41 late cancels since Jun 2 and $0 collected, because the fee rule is off |
|
Balance Bar Pilates
Seattle WA · 180 members · Owen Fraser ·
suspended
|
All rules stopped by the suspension Day 11 of a 30 day cure. Nothing here counts against him. | |||
|
Reformer House
Raleigh NC · onboarding · Isabel Cruz
|
Not live yet Her rules arrive with the licence on go live. The nudges she is getting now are network messages, on Notifications. | |||
Sending at the wrong hour, the one thing a lock cannot fixSouthern hemisphere studios move their clocks the opposite way, on different weekends, and some never move them at all 214 queued, 47 studios
What you can and cannot seeEnforced by how the rules run, not by a policy anyone has to remember Enforced
| You can see | You cannot see | Why |
|---|---|---|
| That waitlist promotion fired 34 times at Core & Flow | Which 34 people it reached | Member names, numbers and addresses stay inside the studio they belong to |
| That 2 trainees were flagged as behind at Austin | Their names, or the injury and pregnancy notes on a roster | A roster note like "22 weeks, nothing supine" is sensitive personal information, not a comment field |
| That $6,963 was recovered at Austin last month | Any card, bank detail or payment method | Card entry is hosted by Stripe. Those details are not in this product at all, for you or for the studio |
| Every rule's settings, state, and who changed it when | The body of a message sent to a member | The studio wrote it and the studio owns it. You set the rule, not the words |
5 rules you lock, one you set as a default and Denver switched off, and 5 that nobody can switch on at all. The 5 nobody can switch on are worth more than the 5 locks combined, because a time zone field, a level field, a marketing consent switch and two unwritten messages would turn them on at all 80 studios at once.
Settings
Everything about your account and the network in one place, in categories.
Who you are inside Network HQ, and what other people see when your name appears on a screen.
Your name is on every locked row in eight studios. Changing it here changes it on all of them, including on rows set two years ago.
Display and accessibilityRarely changed
How you get in, what is still signed in, and how to stop it.
Twelve characters and nothing else.
| Device | Browser or app | Last seen | State |
|---|---|---|---|
| MacBook Pro, Charlotte NC | Chrome | This device, now | Current |
| iPhone, Charlotte NC | EYT app | Today, 6:41 AM | Active |
| iPad, Raleigh NC | Safari | 2 August, 4:12 PM | Idle 4 days |
A session that has been idle for four days is the one worth ending. It is almost never the device you are reading this on.
Recovery, trusted devices and sign in historyRarely changed
Every sign in, successful or not, is kept for 12 months with the device and the approximate location.
Named events, not categories.
The cure period alert is the one that cannot sensibly be off. It starts a 30 day clock on somebody else's business and you are the only person who can stop it.
Digest, batching and escalationRarely changed
Seven roles across eight studios.
| Person | Role | Can see | Can change |
|---|---|---|---|
| Jessica Spillane | Network owner | Everything | Everything |
| Priya Raman | HQ operations | Everything except licence terms | Standards and content |
| Tom Whitfield | HQ finance | Revenue across eight studios | The royalty run only |
| Role | Can see | Can change | Who may invite one |
|---|---|---|---|
| Studio owner | Their whole studio | Everything not locked by HQ | Network HQ |
| Studio director | Their whole studio | Schedule, staff and members | The owner |
| Lead trainer | Classes, rosters and trainees | Their own schedule and grades | The owner |
| Instructor | Their own classes | Their own availability | The owner |
| Front desk | Today, and member contact fields | Check ins and sales | The owner |
The row that matters is who may invite an owner. An owner invite is a licence, and a licence issued by a studio rather than by you is a licence you did not price.
Leaving, and what happens to what they madeRarely changed
What the network charges its studios, and what the network itself pays for.
| Line | Counts | Why |
|---|---|---|
| Class and pack revenue | Yes | The core licence |
| Teacher training tuition | Yes | Roughly a fifth of a studio in a cohort month |
| Retail | No | Inventory a studio bought with its own money |
| Late cancel and no show fees | No | A fee is a deterrent, not revenue |
| Refunds | Deducted | Net of refunds is what seven of eight signed |
Charging on gross would have taken royalty on $1,180 of refunds Core & Flow Austin never kept last quarter. It is $71 and it is the kind of $71 that ends a licence renewal badly.
Tax, the network's own subscription and failed collectionsRarely changed
| Record | Kept for | Why that long | On a deletion request |
|---|---|---|---|
| Member contact details | While active, then 24 months | A returning member should not start again | Deleted |
| Injury and pregnancy notes | While active, then 12 months | Shortest period that still lets an instructor teach them safely on return | Deleted |
| Class attendance | 7 years | Insurance and any injury claim | Anonymised |
| Payments and invoices | 7 years | Tax law, and it is not optional | Kept |
| Trainee records and certificates | Permanent | A certificate has to be verifiable in 2040 | Kept |
| Class notes written by an instructor | 3 years | Useful to the next instructor, not useful after that | Deleted |
| Sign in history | 12 months | The only evidence after an account is misused | Anonymised |
Kept, anonymised and deleted are three different answers and only one of them is a promise.
Sensitive fields, sub processors and legal holdRarely changed
| Field | Owner | Instructor | Front desk | Network HQ |
|---|---|---|---|---|
| Injury and pregnancy notes | Read | Read | Flag only | Never |
| Date of birth | Read | Never | Read | Never |
| Home address | Read | Never | Read | Never |
| Card details | Last four | Never | Last four | Never |
Network HQ never reads a member record.
The outside systems this account touches, and what each one actually holds.
A stale certificate on a studio site is not a website problem. It is a booking widget that browsers will start refusing, at a studio already on day 9 of a cure period.
Adding, removing, and what a disconnection doesRarely changed
The rows every studio inherits and no studio can change.
Changing a locked row changes it in eight studios on the next page load, and writes an audit entry with your name on it in all eight. There is no draft state and no per studio exception.
Per tier differences, and asking for an exceptionRarely changed
| Row | Full licence | Satellite |
|---|---|---|
| Royalty | 6% | 4% |
| May run a 200 hour cohort | Yes | No |
| May run workshops | Yes | Yes |
| Own website | Full | One page, network hosted |
The audit trail, the developer facing bits, and anything that is hard to undo.
| When | Who | What | Detail |
|---|---|---|---|
| 6 Aug, 7:04 AM | Jessica Spillane | Opened a cure period | Balance Bar Pilates, Seattle |
| 5 Aug, 9:12 AM | Tom Whitfield | Ran the royalty run | Eight studios, $18,940 |
| 2 Aug, 3:40 PM | Jessica Spillane | Changed the price floor | $26 to $28 |
Developer, support access and the product tourRarely changed
The tour is interactive rather than a document.
Plans and usage
Two tiers.
Who is on what
Align Studio Nashville, Core & Flow Austin, Pure Reform Studio, Studio Verve, Balance Bar Pilates.
| Texts a month | 2,000 |
| Emails a month | 15,000 |
| Ask EYT messages a month | 500 |
| Class video hosted here | Not included |
| Automations | All 27 |
| Teacher training | No cap on cohorts |
Reform & Rise Pilates and The Pilates Loft.
| Texts a month | 8,000 |
| Emails a month | Unmetered |
| Ask EYT messages a month | 6,000 |
| Class video hosted here | 250 GB |
| Automations | All 27, plus their own |
| Teacher training | Plus the network cohort feed |
One email to the owner, naming the rule spending the most.
Nothing stops. The overage carries to the end of the cycle.
The move up is offered, effective the day it is taken.
One click, next cycle. Hosted video has to be under 250 GB first.
One busy month is a workshop. Two is a shape. Offering after one teaches an owner that the ceiling is a sales tactic, and they are right.
Where every studio sits this month
| Studio | Tier | Texts | Ask EYT | Video | Usage |
|---|---|---|---|---|---|
|
Reform & Rise Pilates
Charlotte, NC · 410 members
|
Super user | 3,380 of 8,000 | 2,140 of 6,000 | 61 of 250 GB | · |
|
The Pilates Loft
Denver, CO · 355 members
|
Super user | 2,910 of 8,000 | 1,180 of 6,000 | 40 of 250 GB | · |
|
Align Studio Nashville
Nashville, TN · 312 members
|
Base | 2,410 of 2,000 | 310 of 500 | · | TBD |
|
Core & Flow Austin
Austin, TX · 298 members
|
Base | 2,340 of 2,000 | 640 of 500 | · | TBD |
|
Pure Reform Studio
Tampa, FL · 240 members
|
Base | 1,720 of 2,000 | 120 of 500 | · | · |
|
Studio Verve
Scottsdale, AZ · 205 members
|
Base | 1,460 of 2,000 | 95 of 500 | · | · |
|
Balance Bar Pilates
Seattle, WA · 180 members
|
Base | 1,180 of 2,000 | 40 of 500 | · | · |
|
Reformer House
Raleigh, NC · onboarding
|
Picks at go live | · | · | · | · |
| 7 trading studios | 5 Base, 2 Super | 15,400 texts | 4,525 messages | 101 GB | TBD |
Past the ceiling in August
| Studio | Meter | Against its allowance | Over by | Rate | Charge | Months over |
|---|---|---|---|---|---|---|
|
Align Studio Nashville
Nashville, TN · Base
|
Texts | 2,410 of 2,000 | 410 | TBD | TBD | 2 |
|
Core & Flow Austin
Austin, TX · Base
|
Texts | 2,340 of 2,000 | 340 | TBD | TBD | 2 |
|
Core & Flow Austin
Austin, TX · Base
|
Ask EYT | 640 of 500 | 140 | TBD | TBD | 1 |
| Total carried | TBD |
A studio that watches its class reminders stop sending on the 22nd learns that the ceiling is the product, and it tells the Facebook group why. Carrying it cost a few dollars in carrier fees and kept both.
Everything billable, August
| Studio | Tier | Texts | Ask EYT | Video hosted | Video streamed | Automation runs | Usage charged | |
|---|---|---|---|---|---|---|---|---|
| Reform & Rise Pilates | Super user | 3,380 | 24,600 | 2,140 | 61 GB | 1,840 hrs | 12,400 | · |
| The Pilates Loft | Super user | 2,910 | 18,900 | 1,180 | 40 GB | 1,120 hrs | 9,600 | · |
| Align Studio Nashville | Base | 2,410 | 11,700 | 310 | · | · | 7,400 |
TBD
410 texts
|
| Core & Flow Austin | Base | 2,340 | 10,400 | 640 | · | · | 7,100 |
TBD
340 texts, 140 Ask EYT
|
| Pure Reform Studio | Base | 1,720 | 8,900 | 120 | · | · | 4,800 | · |
| Studio Verve | Base | 1,460 | 6,200 | 95 | · | · | 3,900 | · |
| Balance Bar Pilates | Base | 1,180 | 5,100 | 40 | · | · | 2,600 | · |
| Reformer House | Picks at go live | · | · | · | · | · | · | · |
| 7 trading studios | 5 Base, 2 Super | 15,400 | 85,800 | 4,525 | 101 GB | 2,960 hrs | 47,800 | TBD |
$8,395 royalty, plus subscriptions and usage.
Royalty is 5% of it. Software is the rest.
8% royalty plus a 2% brand fund, on $984,270 of average studio revenue. Their technology fee is on top of it.
Support
| Question | Times asked | Answer |
|---|---|---|
| Can I run two prices for the same class? | 11 | Written. Yes, and where |
| What happens to packs if I raise my prices? | 9 | Written. Yes, with the rule |
| Can I stop the network seeing my member list? | 7 | Written. It never could |
| Why did a text not send? | 6 | Written. Five reasons |
| Can I use my own booking software as well? | 4 | No answer yet |
| Handled by | Reached it | Closed it | Answers in | State |
|---|---|---|---|---|
|
Ask EYT
Inside the product, on every screen, from 84 written answers
|
147 | 121, 82% | Instantly | Live |
|
The voice line
A number on the licence, reading the same written answers
|
26 | 17, 65% | Under 30 seconds | Ready, not switched on |
|
A person
Anything needing judgement, a refund, or an apology
|
9 | Nobody hired | Same working day | Not hired |
26 questions are unanswered. Writing one answer retires that question for all 8 studios at once.
Pipeline
Who is waiting, and on whom
Waiting on you (5 of 12)
Longest wait firstNothing is waiting on you
Seven items are open across the network and every one of them is with a studio or with Stripe. The oldest is Reformer House, 6 days, waiting on its own apparatus count.
Org tree
Building the reporting line from the directory.
Access and permissions
4 waiting on you · 3 blocked on a credential · longest wait 5 days
| Capability | Network owner | Standards lead | Studio owner | Lead trainer | Instructor | Front desk |
|---|---|---|---|---|---|---|
| Access and logins | ||||||
| Grant access to a studio owner | ||||||
| Grant access to studio staff |
Own studio
|
|||||
| Revoke or lock a login |
Own studio
|
|||||
| Standards and certification | ||||||
| Publish a network standard | ||||||
| Sign a certification |
Delegated by Jessica
|
100-Hour, if an assessor
|
||||
| Open or close a cohort |
Run, not open
|
|||||
| Money | ||||||
| See network revenue and royalties |
Read only
|
|||||
| See one studio's revenue and payroll |
Own studio
|
|||||
| Take a payment or issue a refund |
To $75, then it escalates
|
|||||
| Day to day | ||||||
| Edit the class schedule |
Own classes
|
Today only
|
||||
| See the full member list |
Counts, not names
|
Own studio
|
Own students
|
Own students
|
Today's bookings
|
|
Six of the seven decisions above are one studio, Balance Bar, and three of those six cannot be approved until a credential is renewed. The seventh is Reformer House, which has been unable to open a single class since Jul 28.
Certifications
3 lapsed · 2 overdue · 2 expiring inside 90 days · 5 assessors across 8 studios
| Person | Studio | Credential | When | What it blocks |
|---|---|---|---|---|
| Lapsed, and the person cannot teach | ||||
|
SISunny Ito
|
Balance Bar Pilates | CPR / First Aid | 96 days ago, May 2 | Cannot be alone on the floor with a class |
|
DMDevon Mbeki
|
Balance Bar Pilates | Reformer Safety Recertification | 37 days ago, Jun 30 | Cannot teach on apparatus, mat only |
|
JRJamie Roarke
|
Balance Bar Pilates | Reformer Safety Recertification | 25 days ago, Jul 12 | Cannot teach on apparatus, mat only |
| Overdue, and it holds a studio's compliance down | ||||
|
NPNadia Petrov
|
Pure Reform Studio | Business & Studio Operations Standards | 37 days ago, Jun 30 | Holds Pure Reform's compliance at 81% |
|
OFOwen Fraser
|
Balance Bar Pilates | Business & Studio Operations Standards | 37 days ago, Jun 30 | Holds Balance Bar's compliance at 68% |
| Expiring inside 90 days | ||||
|
CRColin Reyes
|
The Pilates Loft | EYT Lead Trainer | 43 days left, Sep 18 | Hands DEN-06 back mid cohort, 16 trainees |
|
PAPriya Anand
|
Core & Flow Austin | EYT 200-Hour Comprehensive | 79 days left, Oct 24 | Comes off the Austin teaching roster |
| Credential | What it unlocks | Held by | Studios with none |
|---|---|---|---|
| Required by the license, everywhere | |||
| Reformer Safety Recertification, annual | Anyone teaching on apparatus | 20 current, 2 lapsed | Required everywhere |
| CPR / First Aid, every 2 years | Instructors and front desk | 26 current, 1 lapsed | Required everywhere |
| Teaching credentials | |||
| EYT 200-Hour Comprehensive | Teach a class on the network schedule | 26 current | None |
| EYT 300-Hour Advanced | Teach advanced and specialty programming | 10 current | None |
| EYT 500-Hour Master Teacher | Teach on a 200-Hour cohort faculty | 5 current | Loft, Austin, Verve, Balance Bar, Reformer House |
| EYT Lead Trainer | Run a cohort end to end | 12 current | Balance Bar Pilates |
| EYT Assessor | Sign a practicum and close a certification | 5 current | Austin, Verve, Balance Bar, Reformer House |
| Apparatus and specialty | |||
| Apparatus, Cadillac & Tower | Teach on cadillac and tower | 9 current | Verve, Balance Bar, Reformer House |
| Apparatus, Chair & Barrels | Teach on chair and barrels | 6 current | Loft, Pure Reform, Verve, Balance Bar, Reformer House |
| Pre & Postnatal specialty | Teach the prenatal class type | 7 current | Nashville, Pure Reform, Reformer House |
Five people in the entire network can sign a trainee off, and four studios have none of them. That is why Studio Verve's Whitney Alcaraz has been waiting nineteen days on a signature only Jessica can give, and why Priya Osei's two outstanding practicum hours at Austin have nowhere local to go.
Trainees
71 in training across 5 cohorts · 11 shown · 2 behind on a payment plan
| Trainee | Studio | Cohort | Hours logged | Money |
|---|---|---|---|---|
|
PCPriya Chandra
|
Reform & Rise Pilates | FLG-11 | 200 / 200 | Paid in full, Mar 2 |
|
MDMarcus Doyle
|
Reform & Rise Pilates | FLG-11 | 192 / 200 | $820 left, next instalment Aug 15 |
|
AFAna Ferreira
|
Reform & Rise Pilates | FLG-11 | 171 / 200 | $1,640 left, missed Jul 15 and Aug 1. Cannot be certified until it clears |
|
JKJordan Kessler
|
The Pilates Loft | DEN-06 | 48 / 200 | $3,270 left, next instalment Aug 15 |
|
SWSam Whitfield
|
The Pilates Loft | DEN-06 | 44 / 200 | $3,270 left, next instalment Aug 15 |
|
MOMichelle Ostrow
|
Core & Flow Austin | TX-04 | 96 / 200 | Paid in full, May 19 |
|
LOLeah Ornstein
|
Core & Flow Austin | TX-04 | 100 / 200 | $1,190 left, due on graduation |
|
RNRenata Novak
|
Studio Verve | SCT-01 | 16 / 200 | $2,940 left, next instalment Sep 1 |
|
TBTobias Brandt
|
Studio Verve | SCT-01 | 16 / 200 | $2,940 left, next instalment Sep 1 |
|
EMElena Marsh
|
Pure Reform Studio | TPA-02 | 8 / 100 | $1,340 left, deposit only, no plan set up since Jul 9 |
|
GHGrace Halloran
|
Pure Reform Studio | TPA-02 | 8 / 100 | Paid in full, Jul 3 |
Curriculum
3 programs · 200-Hour Curriculum Manual v3.0, published Feb 2, 2026 · signed by all 7 trading studios
Run by 1 cohort right now, Pure Reform's TPA-02. Alumni only, and it does not certify anyone who has not already passed a 200.
Run by 5 of the 6 live cohorts and by 66 of the 71 trainees. This is the program the licence sells.
No cohort is running it. All 8 studio owners hold it, which is what the licence requires of an owner before they can host a 200.
Reform & Rise's FLG-11 shows 200 of 200 hours reconciled on the studio app right now. That reconciliation is checked against this exact table, not against a spreadsheet a lead trainer keeps on the side.
Certification queue
4 finished coursework and are waiting · 2 have waited more than a week · the oldest is 19 days · only Jessica can clear 2 of them
| Trainee | Studio | Cohort | Hours | Whose signature | Waiting since |
|---|---|---|---|---|---|
| Whitney Alcaraz | Studio Verve | SCT-00, 200hr | 200 / 200 | Jessica, final practicum review | Jul 18, 19 days. Her studio has already listed her on the schedule |
| Jordan Reyes | Reform & Rise Pilates | FLG-09, 200hr | 200 / 200 | Jessica, final practicum review | Jul 26, 11 days |
| Marco Delvecchio | Pure Reform Studio | TPA-01, 100hr | 100 / 100 | Nadia Petrov, lead trainer | Jul 31, 6 days |
| Casey Nakamura | The Pilates Loft | DEN-05, 200hr | 200 / 200 | Maria Delgado, lead trainer | Aug 2, 4 days |
| Priya Osei | Core & Flow Austin | TX-03, 200hr | 198 / 200 | Nobody yet | Not in the queue. 2 practicum hours left, booked for Aug 9 |
Two trainees have waited more than a week for a signature only Jessica can give, and Whitney Alcaraz has been on Studio Verve's public schedule since Aug 1 without a credential behind her name.
Compliance by studio
2 studios need something from you this week · 1 is inside a 30 day cure window that expires Aug 27 · 5 more are clear and 1 is not gated yet ·
5 in good standing, 2 not, 1 not gated. Pure Reform fails curriculum compliance at 81%, and Balance Bar fails royalty and curriculum compliance at 68%.
| Studio | What is not right | Since | What happens next, and when |
|---|---|---|---|
|
Balance Bar Pilates
Seattle, WA · Owen Fraser
|
$1,840 of royalty unpaid, $1,290 from August and $550 carried from
July. Safety SOP v2.1 unsigned, and his login is suspended so he cannot sign it. 2 instructors teaching on lapsed reformer safety certificates. Public site still renders the retired v3.8 wordmark. No teacher training cohort run in 96 days, against a licence minimum of 2 a year. |
Royalty first missed Jul 1. Notice to cure issued Jul 28 |
The 30 day cure window expires Aug 27. If the royalty is not cleared by then the licence can be terminated, and 180 members and 5 instructors move with the decision |
|
Pure Reform Studio
Tampa, FL · Nadia Petrov
|
Safety SOP v2.1 unsigned, so new members are still screened on the
v1.9 intake form. July reformer maintenance log never submitted. Q3 Marketing Kit unsigned. |
SOP due back Jun 8, 59 days. Nothing has changed on this row since Jul 15 |
An escalation email went on Jul 20 and was opened, with no reply. The next step is a call, not another email. Their Q3 co-op advertising claim closes Sep 30 either way |
| Studio | Open items | The nearest thing to a deadline | Last checked |
|---|---|---|---|
|
Reform & Rise Pilates
Charlotte, NC · Renata Alves
|
None | Licence renews Jan 12, 2027, outside its notice window | Aug 6, 6:00 AM, automatic |
|
The Pilates Loft
Denver, CO · Maria Delgado
|
None on standards | Their expiring credential alert has been off since Jul 21, which is an automation rule rather than a standard. 16 days | Aug 6, 6:00 AM, automatic |
|
Align Studio Nashville
Nashville, TN · Chris Boone
|
None | Brand Standards v4.2 due back Aug 11. Signed it Aug 4, same day | Aug 6, 6:00 AM, automatic |
|
Core & Flow Austin
Austin, TX · Maria Chen
|
None | Website is on Standard v2, which stops getting security patches Dec 31, 2026 | Aug 6, 6:00 AM, automatic |
|
Studio Verve
Scottsdale, AZ · Elise Navarro
|
Q3 Marketing Kit unsigned, 3 days past | Their Q3 co-op advertising claim closes Sep 30. Everything else is clear | Aug 6, 6:00 AM, automatic |
|
Reformer House
Raleigh, NC · Isabel Cruz
|
Not gated on any standard yet | Every standard applies from go live, which is 6 weeks out. Her login was invited Aug 3 and has not been used | Not applicable until go live |
A studio at 81% and a studio at 68% both read as a number to argue with, and neither tells you that one of them is 21 days from a licence you can terminate.
Audit log
9 entries · 4 by Jessica, 1 by the system, 4 signatures · nothing here can be edited after it lands
| When | What happened | To what | Which studio | Who |
|---|---|---|---|---|
| Aug 4, 9:12 AM |
Published
Version 4.2, signatures due Aug 11
|
Brand Standards Guide | All 8 | Jessica Spillane |
| Aug 1, 6:00 AM |
System
Recalculated compliance and flagged an expired certificate
|
Instructor liability insurance | Balance Bar Pilates | Automatic |
| When | What happened | To what | Which studio | Who |
|---|---|---|---|---|
| Jul 28, 2:03 PM |
Notice to cure
30 days, expires Aug 27
|
Licence Agreement v1.5, section 4 | Balance Bar Pilates | Jessica Spillane |
| Jul 20, 11:40 AM |
Escalation
Opened Jul 20, never answered
|
Studio Safety and Intake SOP v2.1 | Pure Reform Studio | Jessica Spillane |
| Jul 20, 9:00 AM |
Published
Version 1.0, signatures due Aug 3
|
Q3 2026 Marketing Kit | All 8 | Jessica Spillane |
| When | What happened | To what | Which studio | Who |
|---|---|---|---|---|
| Jun 6, 4:20 PM |
Signed
On the licence, before a login existed
|
Studio Safety and Intake SOP v2.1 | Reformer House | Isabel Cruz |
| Jun 5, 8:15 AM | Signed | Studio Safety and Intake SOP v2.1 | Studio Verve | Elise Navarro |
| Jun 2 to Jun 4 |
Signed
One after another, no reminder needed
|
Studio Safety and Intake SOP v2.1 | Reform & Rise, Pilates Loft, Nashville, Austin | 4 owners |
| When | What happened | To what | Which studio | Who |
|---|---|---|---|---|
| Feb 2, 10:00 AM |
Published
Version 3.0, signatures due Feb 16
|
200-Hour Curriculum Manual | All 8 | Jessica Spillane |
Six signatures against eight studios on the Safety SOP, and the two names missing from June are the two studios on the compliance screen. This log is where that screen gets its facts.
Campaigns
Newsletters and blog posts · written once here, sent by each studio under its own name · 7 of 8 sending this month · 2,765 recipients · 97 bookings attributed
| Piece | Type | Scope | Who is sending it | Where it is |
|---|---|---|---|---|
| August newsletter | Newsletter | Network | 6 studios. Balance Bar opted out, Reformer House has no list yet | Sends Thu Aug 8, 6:00 AM in each studio's own time zone |
| What actually happens in your first reformer class | Blog | Network | All 7 trading studios | Live since Jul 14. 2,410 reads, 61 bookings |
| Is Pilates teacher training worth it? | Blog | Network | All 7 trading studios | Live since Jun 30. 1,880 reads, 22 cohort enquiries |
| SCT-01 enrolment, final call | Newsletter | Studio Verve only | Elise Navarro, from hello@studioverve.com | Sent Jul 24. 310 recipients, 64% opened, 11 enrolments |
| Reformer maintenance week | Newsletter | Align Studio Nashville only | Chris Boone, from studio@alignnashville.com | Sent Jul 11. 480 recipients, 55% opened |
| September newsletter | Newsletter | Network | Not offered yet | Draft. Needs to go out for opt in by Aug 25 |
How the August newsletter landed, studio by studio6 sending, 2 not
| Studio | Sent from | Recipients | Opened | Bookings |
|---|---|---|---|---|
| Reform & Rise Pilates | news@reformandrise.com | 620 | 61% | 22 |
| The Pilates Loft | hello@thepilatesloft.com | 540 | 59% | 18 |
| Align Studio Nashville | studio@alignnashville.com | 480 | 55% | 14 |
| Core & Flow Austin | hello@coreflowaustin.com | 455 | 60% | 16 |
| Pure Reform Studio | info@purereformtampa.com | 360 | 51% | 8 |
| Studio Verve | hello@studioverve.com | 310 | 64% | 19 |
| Balance Bar Pilates | Opted out on Jul 30, their own choice | · | · | · |
| Reformer House | No member list until go live | · | · | · |
Balance Bar opting out is a choice they are allowed to make, not a platform failure. It is worth a call anyway, because it is the fourth thing they have gone quiet on since Jul 1.
Templates
4 email and blog templates · 3 website templates · what is locked is locked at every studio · 2 studios are on a template that stops getting patches Dec 31
Used by 7 studios. Last changed Jul 1, 2026.
Used by 3 studios with a launch open. Last changed Jun 10, 2026.
Used by 5 studios. Last changed May 22, 2026.
Used by 4 studios. Last changed Jul 15, 2026.
Reform & Rise Pilates only. A custom hero shot and the largest media budget in the network.
4 studios. The current default.
Core & Flow Austin and Balance Bar Pilates. No security patches after Dec 31, 2026, which is 147 days away.
The subdomain is reserved and the site has not been started. It opens in 6 weeks, so a template has to be picked by roughly Sep 1 to leave time for photography.
Products
Q4 2026 catalogue · ordering closes Sep 30 · 6 of 8 studios have ordered ·
| Product | Manufacturer cost | Wholesale to studio | HQ margin | Suggested retail | Studio margin | Units ordered | Studios |
|---|---|---|---|---|---|---|---|
| EYT grip socks | $3.80 | $6.20 | $2.40, 38.7% | $18.00 | $11.80, 65.6% | 400 | 6 |
| Water bottle | $5.90 | $9.40 | $3.50, 37.2% | $24.00 | $14.60, 60.8% | 240 | 6 |
| Resistance band set | $7.20 | $11.80 | $4.60, 39.0% | $28.00 | $16.20, 57.9% | 150 | 5 |
| Studio tote | $4.90 | $8.10 | $3.20, 39.5% | $22.00 | $13.90, 63.2% | 180 | 5 |
At this quarter's volume the catalogue clears $3,066 for HQ on $7,964 of studio orders, a 38.5% blended margin, at no incremental marketing cost because studios order inside the platform they already use every day.
Studio orders
Q4 2026 · 970 units on $7,964 of orders · 6 of 8 studios in · ordering closes Sep 30, 55 days away
| Studio | Units | Order value | HQ margin on it | Where the order is |
|---|---|---|---|---|
| Reform & Rise Pilates | 260 | $2,134 | $822 | Confirmed Jul 22, ships Oct 1 |
| The Pilates Loft | 200 | $1,642 | $632 | Confirmed Jul 24, ships Oct 1 |
| Core & Flow Austin | 160 | $1,314 | $506 | Confirmed Jul 29, ships Oct 1 |
| Align Studio Nashville | 150 | $1,232 | $474 | Confirmed Aug 1, ships Oct 1 |
| Studio Verve | 110 | $904 | $348 | Confirmed Aug 4, ships Oct 1 |
| Pure Reform Studio | 90 | $738 | $284 | Confirmed Aug 5, ships Oct 1 |
| Balance Bar Pilates | 0 | $0 | $0 | Not ordered. Their account cannot place one while the royalty is past due, and the window closes Sep 30 |
| Reformer House | · | · | · | No account until go live. Their opening stock is a separate provisioning order |
Balance Bar has ordered every quarter since it opened and has ordered nothing this one, because a past due royalty blocks the ordering account. Whatever happens with the licence, the Sep 30 window closes and that revenue is not recoverable later in the year.
How the studios compare
30 days to 12 August 2026 · 7 trading studios · 452 classes published · 61% of the catalogue in use ·
Five of the seven trading studios put a class on their own schedule this week. The two that did not are the same two carrying the network's only falling revenue and its only probation, and they are also the two running the fewest automations of any studio in the network.
Who is doing the work
The quarterly letter to studios
| Finding | Across | The gap | Confidence |
|---|---|---|---|
|
Classes on the quarter hour fill better
6:00 AM and 5:30 PM most of all
|
8 studios, 1,412 classes | 84% against 71% | Strong |
|
A waitlist that auto promotes beats one that asks
The 15 minute window
|
6 studios, 340 promotions | 79% claimed against 41% | Strong |
|
Forty five minutes earns more per hour than fifty five
And retains slightly worse
|
4 studios run 45 | 18% higher, 4 points worse at 90 days | Thin, four studios |
|
Sunday evening classes
Cut from the draft
|
2 studios | Not published | Two studios is an anecdote |
Seven of the eight licences say nothing about using a studio's operating data to tell another studio anything, and silence is not consent, so the letter is written and held. It becomes an industry data bank or a lawsuit depending on one clause at renewal.
Notifications
3 announcements sent · 4 messages go out on their own this week · 23 the network can send, 7 of them a studio cannot switch off
| Announcement | Sent to | Posted | Read | Who has not read it |
|---|---|---|---|---|
| New royalty invoicing schedule starting Sep 1 | All 8 studios | Jul 28, 2026 | Nadia Petrov and Owen Fraser. Both are invoiced on the new schedule regardless, so the first they will know is the invoice | |
| Q3 2026 Marketing Kit is live | All 8 studios | Jul 20, 2026 | Nadia Petrov, Elise Navarro and Isabel Cruz. Isabel has no login yet, the other two are 3 days past the signature deadline | |
| Reformer Safety Recertification is due Sep 30 | All 8 studios | Jul 10, 2026 | Owen Fraser. His 2 lapsed instructors are the whole reason this was posted |
| When | Message | Who receives it | Why it is firing |
|---|---|---|---|
| Aug 7, 6:00 AM local | Cohort under enrolled | Nadia Petrov, Pure Reform Studio | TPA-02 closes Aug 20 with 3 of 16 seats open, which crosses the 14 day warning |
| Aug 8, 6:00 AM local | A network piece is available | 6 studio owners | The August newsletter was offered on Jul 30 and 6 studios opted in |
| Aug 10, 9:00 AM | Standards acknowledgement chase | Nadia Petrov, Elise Navarro, Owen Fraser | The Q3 Marketing Kit was due back Aug 3, so this is the weekly repeat |
| Aug 12, 9:00 AM | Cure notice escalation | Owen Fraser, Balance Bar Pilates | The 30 day window opened Jul 28 and expires Aug 27. His login is suspended, so this one goes to his personal address instead |
Standards and the licence4 messages, every one of them a licence term. 1 studio has switched one off anyway 1 open exception Always sent
| Message | Who receives it | Last fired | On |
|---|---|---|---|
|
Standards acknowledgement chase
"You have not signed the Q3 Marketing Kit. It was due back on
Aug 3."
|
Studio owner | Aug 3, to 3 owners | Section 4 |
|
Cure notice escalation
"Your licence is in a 30 day cure window. It expires on Aug
27."
|
Studio owner, copied to HQ | Jul 28, to Balance Bar Pilates | Section 4 |
|
Expiring credential alert
"Wes Trammell's reformer safety certificate expires in 30
days."
|
Studio owner and the instructor | Jul 21. The Pilates Loft has it off, 16 days, and 3 instructors have moved inside 60 days since with nobody told | Section 6 |
|
Insurance certificate lapsed
"Your instructor liability certificate expired on Jun 30."
|
Studio owner, copied to HQ | Aug 1, to Balance Bar Pilates | Section 9 |
Money5 messages. 3 are licence terms and always send, so this sets the 2 that reach a trainee
| Message | Who receives it | Last fired | On |
|---|---|---|---|
|
Royalty invoice is ready
"Your royalty for July is $1,290. It is due on Aug 8."
|
Studio owner | Aug 1, to all 7 trading studios | Section 3 |
|
Royalty past due, first reminder
"Your July royalty has not cleared. It was due on Aug 8."
|
Studio owner | Jul 8, to Balance Bar Pilates | Section 3 |
|
Royalty past due, final notice
"This is the last notice before a cure notice is issued."
|
Studio owner, copied to HQ | Jul 31, to Balance Bar Pilates | Section 3 |
|
Tuition instalment due
"Your next instalment of $820 is taken on Aug 15."
|
The trainee | Aug 5, to 9 trainees | |
|
Tuition instalment missed
"Your instalment did not clear. Certification is held until it
does."
|
The trainee, copied to their studio | Aug 2, to Ana Ferreira |
Teacher training3 messages. Cohorts filling, certificates waiting on a signature
| Message | Who receives it | Last fired | On |
|---|---|---|---|
|
Cohort under enrolled
"TPA-02 closes in 14 days and has 3 seats open."
|
Studio owner and lead trainer | Jul 24, to Studio Verve. Next is Pure Reform on Aug 7 | |
|
Certificate ready for sign off
"Casey Nakamura has finished 200 of 200 hours and needs your
signature."
|
Whoever must sign, then the trainee | Aug 2, to Maria Delgado and then to Casey Nakamura | |
|
Certificate sign off has waited too long
"Whitney Alcaraz has waited 19 days for your signature."
|
Jessica, and the lead trainer if it is theirs to sign | Aug 4, about Whitney Alcaraz and Jordan Reyes |
Running the studio4 messages. Ordering windows, site certificates, templates being retired
| Message | Who receives it | Last fired | On |
|---|---|---|---|
|
Catalogue ordering has opened
"The Q4 catalogue is open. Ordering closes on Sep 30."
|
Studio owner | Jul 15, to all 7 trading studios | |
|
Catalogue ordering is closing
"Ordering closes in 7 days and you have not ordered."
|
Studio owner, only if they have not ordered | Never. The next one is Sep 23 | |
|
Site certificate has failed
"balancebarpilates.geteyt.com is serving a certificate
warning."
|
Studio owner, copied to HQ | May 3, and every day since. 95 sends, no reply | |
|
Template is being retired
"Standard v2 stops getting security patches on Dec 31, 2026."
|
Studio owner | Jul 4, to Core & Flow Austin and Balance Bar |
Marketing2 messages. Balance Bar opted out of the August newsletter, which is allowed
| Message | Who receives it | Last fired | On |
|---|---|---|---|
|
A network piece is available
"August's newsletter is written. Opt in by Jul 31 to send it."
|
Studio owner | Jul 30, to all 7 trading studios | |
|
Win back series
"We have not seen you in a while. Here is a class on us."
|
A member whose membership has lapsed | Today, to 34 lapsed members across 5 studios |
Checking in on a studio5 messages, 2 of them off. The feedback survey was switched off in February and should have gone on Aug 1
| Message | Who receives it | Last fired | On |
|---|---|---|---|
|
Go live check in, first month
"You have been open a month. What is not working yet?"
|
Studio owner and studio manager | Never. Reformer House is the first, roughly Oct 20 on current dates | |
|
Go live check in, third month
"Three months in. Here is how your first quarter compares to
your own first month."
|
Studio owner | Never. Reformer House would be the first, around Dec 20 | |
|
Feedback survey
"Six questions about the last six months. It takes 4 minutes."
|
Studio owner and studio manager | Feb 1. It should have gone on Aug 1 and did not, because it was switched off on Feb 3 and never switched back on | |
|
Board announcement digest
"3 announcements are waiting on your board."
|
Studio owner | Aug 4, to 3 owners | |
|
Quarterly benchmark letter
"How your classes filled this quarter, against the network."
|
Studio owner | Never. It is written and it is held, because 7 of 8 licences do not permit it |
The rules that stop this becoming spam4 suppressions, on by default, and they apply to all 23 Always on
Who is running what
The version each studio holds of each thing the network makes.
| Item | Current | RR | PL | AN | CF | PR | SV | BB | RH | On it |
|---|---|---|---|---|---|---|---|---|---|---|
| Flagship v3 Website | v3 | v3 | · | · | · | · | · | · | · | 1 |
| Standard v3 Website | v3 | · | v3 | v3 | · | v3 | v3 | · | · | 4 |
| Standard v2 Website | v2 | · | · | · | v2 | · | · | v2 | · | 2 |
| Class reminder Email | v4 | v4 | v4 | v4 | v4 | v3 | v4 | · | · | 6 |
| Payment failed Email | v3 | v3 | v3 | v3 | v3 | v3 | v3 | · | · | 6 |
| Win back at 30 days Email | v1 | · | · | · | · | · | · | · | · | 0 |
| Waitlist promotion Message | v2 | v2 | v2 | v2 | v2 | v2 | v2 | · | · | 6 |
| Intro offer flyer, A5 Print | v5 | v5 | v5 | v5 | v5 | v5 | v5 | v4 | · | 7 |
| Cohort handbook 2026 Print | v2 | v2 | · | v2 | v2 | v1 | · | · | · | 4 |
| Graduate certificate Print | v3 | v3 | v3 | v3 | v3 | v3 | v3 | v2 | · | 7 |
| Local promo video, 30 sec Video | v2 | v2 | v2 | · | v2 | v1 | v2 | · | · | 5 |
| Instructor spotlight, 9:16 Social | v1 | v1 | · | · | v1 | · | v1 | · | · | 3 |
- Reform & Rise Pilates on v2.0 v2.0 to v2.1
- The Pilates Loft on v2.0 v2.0 to v2.1
- Align Studio Nashville on v2.0 v2.0 to v2.1
- Core & Flow Austin on v2.0 v2.0 to v2.1
- Pure Reform Studio on v1.1 v1.1 to v2.1
- Studio Verve on v2.0 v2.0 to v2.1
- Balance Bar Pilates on v1.1 v1.1 to v2.1
- Reformer House no account yet Cannot receive it
v2.1 of Pre and postnatal workshop goes to 7 studios. Two keep their local changes. Reformer House cannot receive it until it opens.
Their trainees have been taught the February material since February. They are also a version behind on the class reminder, the handbook and the promo video.
The same 22 day window as their overdue Safety SOP. A studio that stops syncing stops syncing everywhere at once.
Pre and postnatal workshop
Continuing education · v2.0, published Jul 28, 2026 · locked to HQ, stream only · on 6 of 8 studios · 2,180 watch hours and $8,900 in the last 30 days.
| Module | Lesson | Type | Length |
|---|---|---|---|
| Module 1 Screening and consent v1.0 | What to ask before the first session | Video | 18 min |
| Red flags that end a session | Video | 22 min | |
| Intake form and the consent wording | 4 pages | ||
| Module 2 First trimester v1.0 | Load, heat and what changes | Video | 26 min |
| Mat sequence, seated and side lying | Video | 19 min | |
| Module 3 Reformer setup and springs v1.0 | Spring load through the three trimesters | Video | 31 min |
| Setup card for the reformer room | 6 pages | ||
| Module 4 Second trimester modifications v1.1, re-shot | Supine work after 20 weeks | Video | 24 min |
| Standing and quadruped alternatives | Video | 17 min | |
| Module 5 Cueing and language v1.0 | What not to say in the room | Video | 21 min |
| Cueing drills for the teacher | Audio | 12 min | |
| Module 6 Postnatal return v1.0 | The first six weeks back | Video | 28 min |
| Return to load, week by week | 5 pages | ||
| Module 7 Third trimester v2.0, new | Positioning, breath and pelvic work | Video | 23 min |
| Module 8 Diastasis screening v2.0, new | Screening, and when to refer out | Video | 20 min |
| Referral wording for the studio | 3 pages |
| Version | Published | Changed by | What changed | Studios on it |
|---|---|---|---|---|
| v1.0 | Mar 4, 2024 | Jessica Spillane | Original workshop, 6 modules | 0, retired, still held |
| v1.1 | Nov 12, 2024 | Jessica Spillane | Re-shot module 4 after a cueing correction | 2, both behind |
| v2.0 | Jul 28, 2026 | Jessica Spillane | Added third trimester and diastasis screening, aligned to License Agreement v1.5 | 6 of 8, current |
| Who | May watch | May take the file | What stops them |
|---|---|---|---|
| A studio owner | Yes | No | A studio has no access at all to the folder the masters live in |
| An instructor at that studio | Yes | No | Their access is their own, so removing an instructor does not touch the studio |
| A trainee on a cohort | Yes, while enrolled | No | Access stops the day the cohort closes. Nothing is deleted, it simply stops opening |
| A member who bought it | Yes | Buyer only | Set on the buyer at purchase, never on the studio |
| Anyone with a forwarded link | No | No | A link is minted for one account and dies in 15 minutes. Forwarded, it opens nothing |
| Studio | Version on file | State | Confirmed | Watch hours, 30d | Revenue, 30d |
|---|---|---|---|---|---|
| Reform & Rise Pilates | v2.0 | Current | Jul 28, 2026, Renata Alves | 720 | $2,940 |
| The Pilates Loft | v2.0 | Current | Jul 29, 2026, Maria Delgado | 510 | $2,080 |
| Align Studio Nashville | v2.0 | Current | Jul 29, 2026, Chris Boone | 380 | $1,540 |
| Core & Flow Austin | v2.0 | Current | Jul 30, 2026, Maria Chen | 340 | $1,380 |
| Pure Reform Studio | v1.1 | On v1.1, current is v2.0 | Never | 0 | $0 |
| Studio Verve | v2.0 | Current | Aug 1, 2026, Elise Navarro | 230 | $960 |
| Balance Bar Pilates | v1.1 | On v1.1, no sync in 22 days | Never | 0 | $0 |
| Reformer House | · | No account until it opens | · | · | · |