Good morning, Maria
Here is your studio at a glance. Everything below is live in the real platform.
| Time | Class | Instructor | Booked | |
|---|---|---|---|---|
| 6:00 AM | Reformer Flow | Dana Michaels | Full · 2 waitlist | |
| 9:00 AM | Mat Fundamentals | Priya Anand | In session now | |
| 12:00 PM | Express Reformer | Dana Michaels | Open | |
| 4:30 PM | Prenatal Pilates | Priya Anand | Open | |
| 6:00 PM | Reformer Sculpt | Dana Michaels | Open |
Ana Ferreira & one other in the Spring cohort. Send reminder.
All booked an intro this week. First reply wins.
Q3 Marketing Kit needs your acknowledgement.
Booking
Core & Flow Austin's fixed grid of reformers, mats and towers, one class at a time. Click any class to open its roster, waitlist and check-in.
12 of 13 reformers in service. Reformer 7 goes back on the floor Friday, and every reformer class after that returns to a denominator of 13 automatically.
| Time | Class | Teacher | Apparatus | Booked | Status |
|---|---|---|---|---|---|
| 6:00 AM · 50 min | Reformer Flow |
DMDana Michaels
|
Reformer, 12 of 13 | Full, 2 waitlisted | |
| 9:00 AM · 50 min | Mat Fundamentals |
PAPriya Anand
|
Mat room, 20 spots | In session now | |
| 12:00 PM · 50 min | Express Reformer |
DMDana Michaels
|
Reformer, 12 of 13 | 2 open | |
| 4:30 PM · 50 min | Prenatal Pilates |
PAPriya Anand
|
Mat + tower, 8 spots | 4 open | |
| 6:00 PM · 50 min | Reformer Sculpt |
DMDana Michaels
|
Reformer, 12 of 13 | 1 open |
| Member | Reformer | Membership | Notes |
|---|---|---|---|
|
LTLeah Thompson
|
R1 | Unlimited Monthly | VIP |
|
MWMarcus Webb
|
R2 | 8-Class Pack, 3 left | · |
|
PCPriya Chandra
|
R3 | Annual Unlimited | TT student |
|
WOWendy Okafor
|
R4 | 5-Class Pack, 1 left | · |
|
CBColin Baptiste
|
R5 | Unlimited Monthly | · |
|
MVMarisol Vega
|
R6 | Drop-in | · |
|
DCDerek Choi
|
R8 | 10-Class Pack, 6 left | · |
|
GSGrace Sullivan
|
R9 | Unlimited Monthly | Payment overdue |
|
INIvy Nakamura
|
R10 | Unlimited Monthly | · |
|
OFOwen Fitzgerald
|
R11 | 8-Class Pack, 2 left | · |
|
TNTomas Nunez
|
R12 | Intro Offer | 2nd class ever |
|
RDRosa Delgado
|
R13 | Annual Unlimited | · |
If a spot opens, Jordan has 15 minutes to claim it by text before it passes to Amara.
A cancellation tonight frees a reformer and texts Jordan Kessler first. No answer in 15 minutes and the spot passes to Amara.
Dana Michaels, Priya Anand and Sam Ortiz are assignable today. Anyone you add here can be put on a class immediately.
| Series | Days | Time | Teacher | Apparatus | Capacity | Status | |
|---|---|---|---|---|---|---|---|
| Reformer Flow | Mon to Fri | 6:00 AM | Dana Michaels | Reformer | 13 | Active | |
| Mat Fundamentals | Daily | 9:00 AM | Priya Anand | Mat | 20 | Active | |
| Express Reformer | Mon to Fri | 12:00 PM | Dana Michaels | Reformer | 13 | Active | |
| Prenatal Pilates | Tue, Thu | 4:30 PM | Priya Anand | Mat + tower | 8 | Active | |
| Reformer Sculpt | Mon to Fri | 6:00 PM | Dana Michaels | Reformer | 13 | Active | |
| Weekend Sculpt | Sat | 8:00 AM | Priya Anand | Reformer | 13 | 3 waitlisted |
| Class | When | Capacity | Waitlisted | First in line | Waiting since | |
|---|---|---|---|---|---|---|
| Reformer Flow | Today, 6:00 AM | 12 of 12 | 2 |
JKJordan Kessler
|
8:14 AM | |
| Weekend Sculpt | Sat, 8:00 AM | 13 of 13 | 3 |
MVMarisol Vega
|
Yesterday | |
| Reformer Sculpt | Today, 6:00 PM | 11 of 12 | 0 | · | · | · |
Auto-promote is on studio-wide. The first person in line gets 15 minutes to claim a spot before it passes to the next person.
Cancel before 6:00 PM the night before a 6:00 AM class and the spot opens back up, no charge, no session spent.
Cancel after that window and a monthly member is charged $15; a drop-in or pack member loses the session entirely, no refund.
No-show without cancelling costs $25, charged automatically to the card on file, whether or not the class was full.
A waitlisted member who is offered a spot has 15 minutes to claim it before it passes to the next person in line.
Teacher Training
Run your certification cohorts end to end: enrollment, tuition, curriculum and certificates. This is where the big revenue lives.
| Cohort | Program | Status | Dates | Lead trainer | Seats | Revenue |
|---|---|---|---|---|---|---|
| 200hr Comprehensive · Spring 2027 | 200-Hour | Enrolling | Mar 2 to May 18 |
DMDana Michaels
|
14 / 16 | $31,400 |
| 200hr Comprehensive · Fall 2026 | 200-Hour | In progress | Sep 8 to Nov 22 |
DMDana Michaels
|
18 / 18 | $57,600 |
| 300hr Advanced · Winter 2026 | 300-Hour | Completed | Jan 6 to Mar 30 |
MWMarcus Webb
|
10 / 12 | $38,000 |
| Prenatal Specialty · Summer 2027 | Specialty | Draft | Jun 14 to Jul 26 |
PAPriya Anand
|
0 / 10 | $0 |
| Wk | Date | Module | Category | Hrs | Trainer |
|---|---|---|---|---|---|
| 1 | Mar 2 | Foundations & History | Philosophy | 7.5 | Dana Michaels |
| 2 | Mar 9 | Mat Repertoire I | Techniques | 7.5 | Dana Michaels |
| 3 | Mar 16 | Anatomy & Physiology II | Anatomy | 7.5 | Dana + Dr. A. Reyes |
| 4 | Mar 23 | Reformer Repertoire I | Techniques | 7.5 | Dana Michaels |
| 5 | Mar 30 | Teaching Methodology I | Methodology | 7.5 | Dana Michaels |
| 6 | Apr 6 | Special Populations | Techniques | 7.5 | Priya Anand |
| Applicant | Applied | Decision |
|---|---|---|
|
JK
Jordan Kessler
3 yrs practicing · Instagram
|
Jan 14 | Pending |
|
AF
Ana Ferreira
5 yrs · teaches privates
|
Jan 9 | Accepted |
|
SW
Sam Whitfield
Cohort full at review
|
Dec 30 | Waitlisted |
|
MO
Michelle Ostrow
Scheduling conflict
|
Jan 2 | Declined |
| Student | Plan | Paid | Next payment | Status |
|---|---|---|---|---|
| Priya Chandra | Pay in full | $3,200 / $3,200 | · | Paid in full |
| Marcus Doyle | Deposit + 6 | $1,400 / $3,200 | $450 · Feb 15 | Current |
| Ana Ferreira | Deposit + 6 | $950 / $3,200 | $450 · Feb 3 | Behind 3 days |
| Leah Ornstein | Deposit + 3 | $2,133 / $3,200 | $533 · Feb 20 | Current |
| Student | Attendance | Exam | Practicum | Status |
|---|---|---|---|---|
| Priya Chandra | 100% | 92% | 3/3 | Certified |
| Marcus Doyle | 96% | 85% | 3/3 | Eligible |
| Ana Ferreira | 79% | 88% | 2/3 | Attendance short |
| Leah Ornstein | 100% | 90% | 3/3 | Balance owed |
- Attendance ≥ 90% 96%
- Written exam ≥ 80% 85%
- Teaching practicum 3/3
- Tuition paid in full Paid
Ana Ferreira's button stays locked until attendance clears 90%.
Clients & Leads
Every member and every prospect in one place, with the segments and follow-ups that turn intros into memberships.
| Client | Membership | Status | Last visit | Visits | LTV | Churn risk | Tags |
|---|---|---|---|---|---|---|---|
|
LT
Leah Thompson
leah.t@email.com
|
Unlimited Monthly | Active | Today | 84 | $8,190 | Low | VIP |
|
MW
Marcus Webb
m.webb@email.com
|
8-Class Pack | Active | Yesterday | 31 | $2,635 | Low | Reformer |
|
PC
Priya Chandra
priya.c@email.com
|
Annual Unlimited | Active | 2 days ago | 142 | $11,940 | Low | TT student |
|
RB
Rachel Bloom
rachel.b@email.com
|
Unlimited Monthly | Paused | 3 weeks ago | 56 | $5,320 | High · 21d inactive | |
|
TN
Tomas Nunez
tomas.n@email.com
|
Intro Offer | On trial | Today | 3 | $87 | Medium · unconverted | New |
|
GS
Grace Sullivan
grace.s@email.com
|
Pack, expired | Payment overdue | 1 week ago | 22 | $1,980 | High · card declined |
6 of 298 members need attention this week: 1 paused, 1 overdue on payment, 1 still on trial past day 10.
| Lead | Source | First touch | Booked | Owner | Age | Stage | |
|---|---|---|---|---|---|---|---|
| Olivia Reyes | 12 min ago | Not yet |
MMaria
|
< 1 day | New | ||
| Ben Carter | Website | 1 hr ago | Not yet |
MMaria
|
< 1 day | New | |
| Sofia Marin | Walk-in | 3 hr ago | Not yet |
MMaria
|
< 1 day | New | |
| Dylan Foster | FB lead ad | 2 days ago | Not yet |
MMaria
|
2 days | Contacted | |
| Amara Osei | Referral | 3 days ago | Not yet |
MMaria
|
3 days | Contacted | |
| Hannah Lee | 6 days ago | Intro class, Thu 6:00 |
MMaria
|
6 days | Trial booked |
| Segment | Definition | Members | |
|---|---|---|---|
| VIP | Unlimited plan and 75+ visits | 12 | |
| At risk | No visit in 21+ days, membership still active or paused | 9 | |
| TT alumni | Completed or currently enrolled in teacher training | 24 | |
| Reformer regulars | 3 or more reformer classes a week for the last month | 156 | |
| Prenatal | Booked into Prenatal Pilates in the last 90 days | 14 | |
| New this month | Joined in the last 30 days | 18 |
Segments update automatically overnight. Message one and it becomes a saved audience in the automations you already have.
Memberships & packages
Every plan, every pack, and the people on them. Set your own prices, every studio configures its own, and a plan that is quietly losing members does not stay quiet in here.
| Plan | Price | Active | Churn (30d) | MRR | Status |
|---|---|---|---|---|---|
| Unlimited Monthly | $179 / mo | 76 | 2.1% | $13,604 | Healthy |
| Annual Unlimited | $1,788 / yr | 26 | 0.8% | $3,874 | Healthy |
| 5-Class Monthly | $89 / mo | 24 | 4.6% | $2,136 | Watch |
|
Founding Member Legacy
Closed to new sales since 2023
|
avg $97 / mo | 5 | 20.0% | $486 | Dying |
Founding Member Legacy lost one of its five remaining members this month, a 20 percent monthly churn rate on a plan you cannot sell your way out of because it is closed. At this pace it is gone in under a year, and the $486 it still contributes disappears with it.
| Client | Plan | Member since | Next bill | Status |
|---|---|---|---|---|
|
LTLeah Thompson
|
Unlimited Monthly | Jan 2025 | Mar 14 | Current |
|
DMDevon Marsh
|
Unlimited Monthly | Jun 2024 | Mar 9 | Current |
|
JRJordan Ruiz
|
Unlimited Monthly | Nov 2025 | Card failed | Past due, 1 day |
|
EBElena Brooks
|
Annual Unlimited | Sep 2023 | Renews Sep 2026 | Current |
|
SDSofia Delgado
|
Unlimited Monthly | Aug 2025 | Mar 6 | Downgrade pending |
|
CYCarol Yates
Founding Member Legacy, $89 / mo
|
Founding Member Legacy | Mar 2019 | Mar 11 | Current |
| Client | Request | Reason given | Requested | Effective | Status |
|---|---|---|---|---|---|
|
TNTomas Nunez
|
Cancel | Injury, doctor's orders, cannot attend right now | Mar 1 | Mar 1 | Pending |
|
SDSofia Delgado
|
Downgrade | Schedule conflict with a new job, can't make it 3 times a week anymore | Feb 24 | Mar 6 | Pending |
|
JRJordan Ruiz
|
Pause, 60 days | Cost too high right now, wants to keep the rate | Feb 20 | Mar 1 to Apr 30 | Approved |
|
GKGrace Kim
|
Cancel | Moving out of state end of month | Feb 27 | Mar 31 | Approved |
|
MWMarcus Webb
|
Cancel | Relocating for work | Feb 15 | Feb 28 | Processed |
Three of the last five requests gave a reason a save offer cannot fix: injury, relocation, a new job's schedule. This is the number that tells you whether you have a retention problem or people's lives changing, and this month it is mostly the second one.
| Pack | Price | Sold (30d) | Unredeemed sessions | Expires | Liability |
|---|---|---|---|---|---|
| 5-Class Pack | $110 · $22 / session | 18 | 42 | 60 days | $924 |
| 8-Class Pack | $160 · $20 / session | 24 | 61 | 90 days | $1,220 |
| 20-Class Pack | $460 · $23 / session | 6 | 58 | 180 days | $1,334 |
| Total | 48 | 161 | $3,478 |
The 20-Class Pack has the longest expiry window and the most unredeemed sessions per pack sold, 9.7 average. That is the pack most likely to expire unused and turn into a refund request instead of a class taught.
Payments
Every dollar that moved, what is stuck, and when it lands in your bank. This runs on your own Stripe account, not EYT's.
| Date | Client | Description | Method | Net | Status |
|---|---|---|---|---|---|
| Mar 2 | Leah Thompson | Unlimited Monthly | Visa ···· 4471 | $173.42 | Paid |
| Mar 2 | Tomas Nunez | Intro Offer | Apple Pay | $57.09 | Paid |
| Mar 2 | Marcus Doyle | TT installment 3 of 6 | Visa ···· 4471 | $436.95 | Paid |
| Mar 1 | Devon Marsh | Unlimited Monthly | Mastercard ···· 9012 | $173.42 | Paid |
| Mar 1 | Grace Kim | 8-Class Pack refund | Mastercard ···· 2210 | -$118.00 | Refunded |
| Mar 1 | Elena Brooks | Private session | Visa ···· 6620 | $65.00 | Paid |
| Client | Charge | Amount | Card | Failure reason | Attempt | Next retry | Action |
|---|---|---|---|---|---|---|---|
|
AFAna Ferreira
|
TT installment 3 of 6 | $450.00 | Visa ···· 3301 | Insufficient funds | 2 of 4 | Mar 6 · 3 days in dunning | |
|
JRJordan Ruiz
|
Unlimited Monthly | $179.00 | Mastercard ···· 7734 | Card expired | 1 of 4 | Mar 4 · 1 day in dunning | |
|
SDSofia Delgado
|
5-Class Monthly | $89.00 | Visa ···· 5541 | Do not honor | 3 of 4, final attempt | Mar 3 · 6 days in dunning |
Sofia's is the one that matters today. One more failed attempt and her membership auto-pauses, and she already has a downgrade request sitting in the memberships queue, so this may not be a card problem, it may be her deciding to leave.
| Date | Amount | Bank | Status |
|---|---|---|---|
| Mar 4 | $1,410 | Chase ···· 8820 | Scheduled |
| Feb 25 | $1,680 | Chase ···· 8820 | Paid |
| Feb 18 | $1,205 | Chase ···· 8820 | Paid |
| Feb 11 | $1,540 | Chase ···· 8820 | Paid |
| Feb 4 | $1,390 | Chase ···· 8820 | Paid |
| Client | Item | Amount | Reason | Requested | Status |
|---|---|---|---|---|---|
|
GKGrace Kim
|
8-Class Pack, unused balance | $118.00 | Moving out of state, wants remaining balance back | Feb 28 | Approved & paid |
|
TNTomas Nunez
|
Intro Offer, partial | $29.50 | Injury, only used 1 of 2 weeks | Mar 1 | Pending review |
Ordering from HQ
The quarterly EYT catalogue. Studios order stock in bulk and pay through the platform, and see their margin before they commit.
| Product | Category | Wholesale | Min qty | Suggested retail | Margin |
|---|---|---|---|---|---|
| EYT grip socks | Apparel & grip | $6.20 | 24 | $18.00 | 66% |
| Studio tote | Apparel | $8.10 | 24 | $22.00 | 63% |
| Water bottle | Small props | $9.40 | 12 | $24.00 | 61% |
| Resistance band set | Small props | $11.80 | 12 | $28.00 | 58% |
| Cadillac-branded mat | Mats | $14.50 | 12 | $38.00 | 62% |
| EYT logo tee, women's | Apparel | $9.90 | 12 | $28.00 | 65% |
| Reformer strap covers, pack of 4 | Apparatus care | $7.30 | 12 | $19.00 | 62% |
| Order | Placed | Items | Total | Status | Expected |
|---|---|---|---|---|---|
| EYT-Q4-0142 | Aug 1 | 48 grip socks, 24 totes | $825.60 | Confirmed | Ships Sep 2 |
| EYT-Q3-0119 | May 28 | 24 water bottles, 12 band sets | $367.00 | Delivered | Received Jun 14 |
| EYT-Q3-0098 | May 2 | 12 Cadillac-branded mats | $174.00 | Delivered | Received May 19 |
| EYT-Q4-0151 | · | 24 logo tees, mixed sizes | $237.60 | Draft, not submitted | Orders close Sep 30 |
| Product | On shelf | Reorder line | Sold, 30d | Status |
|---|---|---|---|---|
| EYT grip socks | 14 | 10 | 22 | OK |
| Studio tote | 6 | 5 | 4 | Watch |
| Water bottle | 18 | 8 | 11 | OK |
| Resistance band set | 3 | 5 | 9 | Low, order now |
| Cadillac-branded mat | 9 | 4 | 2 | OK |
| Reformer strap covers | 21 | 6 | 1 | OK, slow mover |
Marketing & automations
Campaigns, the lifecycle messages that run while you teach, and where your last 42 leads actually came from. This is the marketing layer, built into the studio rather than bolted on.
| Campaign | Channel | Sent / reach | Open | Click | Revenue | Status |
|---|---|---|---|---|---|---|
| Fall cohort early bird | Email + SMS | 312 / 226 | 54% | 11% | $0 | Scheduled, Sep 1 |
| Spring cohort launch | 1,240 | 51% | 9% | $8,400 | Sent | |
| Intro offer | IG + Facebook | 12,400 impr. | · | 2.1% | $1,860 | Active |
| Refer-a-friend | SMS | 480 consented | · | 14% | $3,140 | Active |
| Summer challenge | draft | · | · | · | Draft |
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | Immediately | Booking confirmation, what to bring, where to park | Email, no consent needed | |
| 2 | 2 hrs before class | SMS | Reminder and studio address | Sent to 6, opted in |
| 3 | 1 day after | How did it feel, plus the intro offer | Email, no consent needed | |
| 4 | 3 days after, if no 2nd booking | SMS | Nudge to book class two before the offer expires | 1 held, no SMS consent |
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | Day 30 since last check-in | We miss you, plus a free class | Email, no consent needed | |
| 2 | Day 33 | SMS | Short reminder, same offer | Sent to 16, opted in |
| 3 | Day 40 | A deeper win-back offer, one time only | Email, no consent needed |
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | On their birthday, 8am | Happy birthday, a free class on us | Email, no consent needed | |
| 2 | Same day, 8am | SMS | Short version, same offer | Sent to 2, opted in |
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | 7 days before expiry or 2 classes left | Your pack is almost done, here is renewal pricing | Email, no consent needed | |
| 2 | 2 days before expiry | SMS | Last chance, one tap to renew | Sent to 7, opted in |
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | The instant a spot opens | SMS | You're in, reply to confirm within 30 minutes | No consent, falls to step 2 instead |
| 2 | Same instant, if step 1 can't send | You're in, reply to confirm within 30 minutes | Email, no consent needed |
| Audience | Definition | Size | SMS consented | Used in |
|---|---|---|---|---|
| All active members | Membership status is active | 298 | 204, 68% | Newsletter, birthday, win-back |
| New leads (30d) | Inquired in the last 30 days | 42 | 38, 90% | Welcome series, attribution |
| Lapsed, 30+ days | No check-in in 30 or more days | 24 | 16, 67% | Win-back automation |
| Class pack expiring | 2 or fewer classes, or expires within 7 days | 9 | 7, 78% | Class-pack expiring automation |
| Waitlisted right now | On a waitlist for any upcoming class | 4 | 4, 100% | Waitlist promoted automation |
| Birthday this month | Date of birth falls in the current month | 3 | 2, 67% | Birthday automation |
| Source | Leads | Booked a trial | Became a member | Lead to member |
|---|---|---|---|---|
| 14 | 7, 50% | 4 | 29% | |
| Google, search & profile | 12 | 4, 33% | 2 | 17% |
| Referral program | 6 | 5, 83% | 4 | 67% |
| Studio website & blog | 5 | 1, 20% | 1 | 20% |
| Walk-in | 3 | 1, 33% | 1 | 33% |
| ClassPass listing | 2 | 0 | 0 | 0% |
| Total | 42 | 18, 43% | 12 | 29% |
Referral is 14% of lead volume but a third of new members. It converts leads to paying members at 67%, more than double Instagram's 29% and four times Google's 17%. Instagram brings the most people through the door, referral brings the people who stay.
You do not have to think of anything
Every two weeks Jessica writes one thing worth saying and it lands here. 34 pieces so far. Take one, put your logo and your colours on it, and it is your newsletter.
The reason a studio newsletter is class substitutes and sales is not that the owner is lazy. It is that nobody has anything to say twice a month, forever, about pilates. Jessica does.
| Piece | Published | Used by | What it argues | |
|---|---|---|---|---|
|
Why your studio should sell water in glass
From the Aug 6 podcast
|
2 days ago | 4 studios | Plastic, heat and what a $4 bottle says about the room it is sold in | |
|
What to eat before a 6:00 AM class
And what not to
|
Jul 23 | 6 studios | The question every early class gets asked, answered once | |
|
Hydration and the pelvic floor
Clinical, and careful about it
|
Jun 11 | 3 studios | Where the evidence is thin, said plainly, with what to tell a member who asks |
Your four templates
Four shapes, not forty. Each one takes your logo, your two colours and your address, and nothing else about it is editable, which is the only reason they stay looking like something a designer made.
| Template | For | Used here |
|---|---|---|
| The monthly letter | One idea, one class to book, one line from you | 7 times |
| The one thing | A single article, no schedule, no sale | 3 times |
| Cohort opening | A 200hr or 500hr intake, dates and seats | 2 times |
| This week at the studio | Substitutes, closures and a workshop | 11 times |
Core & Flow has sent "this week at the studio" eleven times and the monthly letter seven. The eleven get a 38% open rate and the seven get 61%, which is the whole argument for the library sitting above this card rather than below it.
What is yours and what is hers
The count is the only thing that travels up, and it is what tells her what to write next. A piece nobody used twice is a piece she stops writing, which is worth more to her than an open rate she cannot act on.
Teachers
Your instructors and front desk, what they are paid, who covers a class, and who holds which EYT certification. Roles decide exactly what each person can see.
| Name | Role | Access | Classes / wk | Certification | Pay |
|---|---|---|---|---|---|
| Dana Michaels | Lead instructor | Full | 12 | 300-Hour | $48 / class |
| Priya Anand | Instructor | Standard | 8 | 200-Hour | $42 / class |
| Marcus Webb | Guest lead trainer | Standard | 2 | 300-Hour | $65 / session |
| Sam Ortiz | Front desk | Desk only | · | · | $22 / hr |
| Maria Chen | Owner | Admin | 3 | · | Owner |
| Model | Who | Rate | Notes |
|---|---|---|---|
| Per class |
PAPriya Anand
|
$42 flat | Same rate regardless of fill |
| Per class, head bonus |
DMDana Michaels
|
$48 + $4 / head above 10 | Lead instructor fill incentive |
| Private rate | Dana Michaels, Priya Anand | $65 / session | Instructor keeps 70%, studio 30% |
| Admin hourly |
SOSam Ortiz
|
$22 / hr | Front desk, non-teaching hours |
These four models are what the pricing calculator's teach-pay range is built from. Change a rate here and the calculator's next run picks it up automatically.
| Class | Date | Original instructor | Reason | Sub | Status |
|---|---|---|---|---|---|
| 6:00am Reformer Flow | Mar 5 | Dana Michaels | Leading the TT weekend intensive | Priya Anand | Filled |
| 5:30pm Reformer Flow | Mar 7 | Priya Anand | Personal, family event | · | Open |
| 9:00am Mat Fundamentals | Mar 12 | Priya Anand | Continuing education day, EYT renewal | Marcus Webb | Filled |
| Instructor | Certification | Issued | Expires | CE hours | Status |
|---|---|---|---|---|---|
|
DMDana Michaels
|
300-Hour Advanced | Jun 2022 | Jun 2027 | 18 of 12 required | Current |
|
PAPriya Anand
|
200-Hour Comprehensive | Aug 2024 | Aug 2026 | 8 of 12 required | 4 hours short, due in 60 days |
|
MWMarcus Webb
|
300-Hour Advanced | Mar 2019 | Mar 2026 | 0 of 12 required | Out of compliance |
Marcus Webb's certification lapsed this month. He cannot be scheduled to lead a cohort or sign a teaching-hours record until it is renewed, EYT holds that lock automatically, not as a manual check.
Video library
The whole course, every workshop and the podcast, hosted here. Video is stored and encoded by Cloudflare Stream, the original master files sit in an R2 bucket, and nothing large ever passes through the app server. This is what retires Vimeo, and eventually Kajabi.
| Title | Apparatus | Level | Instructor | Length | Captions | Who can watch | Views |
|---|---|---|---|---|---|---|---|
| Reformer Flow 45 | Reformer | Intermediate |
DMDana Michaels
|
45:12 | English, Español | Included in membership | 1,204 |
| Mat Foundations | Mat | Beginner |
PAPriya Anand
|
30:04 | English, Español | Included in membership | 2,860 |
| Cadillac Essentials | Cadillac | Intermediate |
DMDana Michaels
|
50:38 | English, auto, unreviewed | Included in membership | 340 |
| Tower Sculpt | Tower | Advanced |
PAPriya Anand
|
35:20 | None | Included in membership | 210 |
| Module 6 · Spinal articulation 200-Hour | Mat | Certification |
DMDana Michaels
|
48:05 | English, reviewed by Dana | Enrolled cohort only | 412 |
| Prenatal Reformer Series, 8 classes | Reformer | All levels |
DMDana Michaels
|
4:12:30 | English, auto, 6 of 8 | $45 · 61 sold | 61 |
| Pre and postnatal workshop | Mat | All levels |
PAPriya Anand
|
2:10:44 | English, reviewed by Priya | $89 · 34 sold | 34 |
| Chat EYT, the podcast · Ep. 41 | · | Everyone | Weekly guest | 58:19 | English, auto, reviewed | Public, no sign-in | 903 |
| CEU · Scoliosis Continuing ed | Mat | Continuing ed |
DMDana Michaels
|
· | · | Not published | · |
Three of the 184 have no caption track at all, and two more are carrying automatic captions nobody has read. Automatic captions come in twelve languages, English and Spanish among them, and they are good enough to publish only after somebody reads them. A cue like "neutral pelvis" is exactly what speech to text gets wrong, and it is on screen for a member who is deaf.
| File | Uploaded by | Size | State | Detail |
|---|---|---|---|---|
| Reformer Flow 45, re-encode |
DMDana Michaels
|
1.81 GB | Queued | Waiting behind one file |
| Tower Sculpt, cut 2 |
PAPriya Anand
|
2.34 GB | Uploading |
|
| Mat Foundations, Español captions |
PAPriya Anand
|
1.12 GB | Encoding |
|
| Cadillac Essentials |
DMDana Michaels
|
2.06 GB | Ready | Playable, master archived, 0 views so far |
| CEU · Scoliosis, raw capture |
DMDana Michaels
|
4.40 GB | Failed | Upload finished, encoding rejected it. No audio track in the source file. Re-export and upload again. |
| Prenatal Reformer Series, class 8 |
DMDana Michaels
|
· | Link expired | The one-time link was created Friday and never used. The duration it had reserved went back to the account. Ask for a new link. |
| Chunk | Size | State | Attempts |
|---|---|---|---|
| 1 to 4 | 100 MiB | Uploaded | 1 each |
| 5 | 100 MiB | Uploaded after one retry | 2 |
| 6 | 100 MiB | Uploaded | 1 |
| 7 | 100 MiB | Uploading, 62% | 1 |
| 8 to 23 | 100 MiB | Queued | 0 |
| 24 | 96 MiB | Queued, final chunk | 0 |
- Held the offset at 400 MiB
- Re-sent one chunk, 100 MiB
- Kept chunks 1 to 4 as delivered
- Did not restart the 2.34 GB
Priya's studio Wi-Fi drops most afternoons. Without resumable chunks she would start the 2.34 GB again every time. With them she loses 100 MB and about forty seconds.
200-Hr Curriculum
24 videos, gated to whichever cohort is currently enrolled. Signed playback is on, so there is no public link to this collection at all.
Membership on-demand
58 videos, included in every membership tier. Reformer, mat, cadillac and tower, sorted by level.
Continuing education
12 videos, sold individually to certified instructors for CEU credit.
Client products
6 videos, sold to members as at-home series. The only collection where the buyer keeps a downloadable file.
Chat EYT, the podcast
41 episodes, free to everyone. The only collection with signed playback switched off, on purpose, so it can be shared and cached.
| Collection | Videos | Signed playback | Master download | Who holds the key | Updates |
|---|---|---|---|---|---|
| 200-Hr Curriculum | 24 | On, cohort token | Off | EYT HQ | With the current cohort |
| Membership on-demand | 58 | On, member token | Off | Core & Flow Austin | Weekly |
| Continuing education | 12 | On, purchase token | Off | EYT HQ | Monthly |
| Client products | 6 | On, purchase token | On, MP4 | EYT HQ | Quarterly |
| Chat EYT, the podcast | 41 | Off, public | On, MP4 | · | Weekly |
Signed playback is a switch on each video, not a folder permission. That is why the podcast can sit in the same library as the curriculum and still be posted on Instagram. It also means a video moved into a paid collection is not protected until that switch is thrown, which is why the upload flow throws it by default and makes you turn it off.
| Audience | What it opens | Playback | Link life |
|---|---|---|---|
| Unlimited membership | Membership on-demand, 58 videos | Signed token | 60 min, re-minted at every press of play |
| 8-class pack | Membership on-demand, beginner and intermediate | Signed token | 60 min, stops the day the pack expires |
|
Teacher-training cohort
Spring 2027 · 14 trainees
|
200-Hr Curriculum, 24 modules | Signed token | 60 min, cohort access ends 90 days after graduation |
|
At-home series buyer
Prenatal Reformer · 61 sold
|
The one series they bought | Signed token, download on | 60 min to stream, the MP4 is theirs forever |
| Everyone | Chat EYT podcast, 41 episodes | No token | Permanent |
nbf 2026-08-06 09:12
exp 2026-08-06 10:12
downloadable false
accessRules country in [US, CA]
- One video, not the library
- One hour, then it is scrap
- No file to keep
- Up to five country or address rules
Every video in the curriculum and in the membership library has signed playback switched on. There is no address a member can copy that still plays tomorrow. The player asks for a new token each time, the token carries the member's own permissions, and the address bar holds something that is worthless within the hour.
The podcast has it switched off. That link is permanent, it can be embedded on the studio site and pasted into a newsletter, and Cloudflare caches it near the listener. Free content wants a permanent link. Paid content must never have one.
This is the whole model. Nothing is hidden behind a hard to guess address, because a hard to guess address is still an address.
A single token cannot be cancelled once it is issued. The thing that can be revoked is the key that signs them, and revoking it takes every token with it. That is the honest tradeoff and it is why the default life is one hour rather than one week.
For Maria this means a leaked class link is a shrug, and a leaked staff laptop is one button that logs every member out of video at once. There is no middle case where she has to guess.
| Title | Viewers | Minutes | Completion |
|---|---|---|---|
| Mat Foundations | 21 | 428 | 68% |
| Reformer Flow 45 | 14 | 386 | 61% |
|
Module 6 · Spinal articulation
Required for the cohort
|
9 | 407 | 94% |
| Cadillac Essentials | 6 | 121 | 40% |
| Tower Sculpt | 3 | 23 | 22% |
Required curriculum video finishes at 94%. Optional membership video finishes closer to 40%. Members open what they need, not what is posted, so a bigger library does not move this table. The last 40 videos added four minutes to average watch time per viewer.
| Group | Files | Size | Storage class |
|---|---|---|---|
| Current curriculum masters | 24 | 96 GB | Standard |
| Membership on-demand masters | 58 | 138 GB | Standard |
| Retired cohort masters | 61 | 61 GB | Infrequent access |
| Podcast audio and artwork | 41 | 17 GB | Standard |
A retired 2024 master gets opened maybe twice a year, so it sits in the cheaper class. The catch is real: it is billed for a 30 day minimum even if deleted sooner, and reading it back costs a retrieval charge on top. Which is exactly why nothing a member might open ever goes there.
Student portal
What a teacher training student sees when they sign in, and what instructors see coming back. Written and multiple choice grade themselves, only the practical needs a person.
| Student | Cohort | Enrolled | Status |
|---|---|---|---|
| GLGrace L. | 200hr Comprehensive · Spring 2027 | Mar 2 | In progress |
| THTom H. | 200hr Comprehensive · Spring 2027 | Mar 2 | In progress |
| DPDev P. | 200hr Comprehensive · Spring 2027 | Mar 2 | Awaiting practical |
| AWAnna W. | 200hr Comprehensive · Spring 2027 | Mar 2 | In progress |
| PCPriya Chandra | 200hr Comprehensive · Fall 2026 | Sep 8 | Certified |
| MDMarcus Doyle | 200hr Comprehensive · Fall 2026 | Sep 8 | Certificate locked |
| AFAna Ferreira | 200hr Comprehensive · Fall 2026 | Sep 8 | Certificate locked |
| LOLeah Ornstein | 200hr Comprehensive · Fall 2026 | Sep 8 | Certificate locked |
Hours logged against the 200-hour requirement. Completion is always a progress bar here, never an arc meter, because it is not a room capacity.
| Student | Cohort | Item | Submitted | Waiting |
|---|---|---|---|---|
| DPDev P. | Spring 2027 | Practical exam, full sequence | 6 days ago | 6 days |
| AFAna Ferreira | Fall 2026 | Practicum makeup, missed attendance | 4 days ago | 4 days |
| THTom H. | Spring 2027 | Wk 7 video, cueing a stiff thoracic spine | 2 days ago | 2 days |
| GLGrace L. | Spring 2027 | Wk 7 video, cueing a stiff thoracic spine | 2 days ago | 2 days |
| MDMarcus Doyle | Fall 2026 | Practicum re-check, cueing accuracy | Yesterday | 1 day |
| Student | Attendance | Exam | Practicum | Tuition | Certificate |
|---|---|---|---|---|---|
| Priya Chandra | 100% | 92% | 3/3 | Paid in full | Issued |
| Marcus Doyle | 96% | 85% | 3/3 | $1,400 / $3,200 | Locked |
| Ana Ferreira | 79% | 88% | 2/3 | Behind | Locked |
| Leah Ornstein | 100% | 90% | 3/3 | $2,133 / $3,200 | Locked |
Marcus passed every academic requirement. His certificate issues automatically the moment his last payment clears, no manual step.
Studio website
A real website for this studio at its own address, assembled from what the platform already knows. Nothing to maintain, because nobody maintains it.
| Page | Status | Last edited | Edited by |
|---|---|---|---|
| Home | Live | Jul 28 | Maria |
| Schedule | Live, syncs automatically | Always current | Reads from booking |
| Pricing | Live | Jun 15 | Maria |
| Teacher training | Live, syncs automatically | Jul 20 | Reads from cohort calendar |
| About | Live | May 2 | Maria |
| Contact | Live | Jan 10 | EYT default |
| Element | Studio can change | EYT sets |
|---|---|---|
| Logo & accent colour | Studio's own | · |
| Photography | Studio's own | · |
| Layout & page structure | · | EYT template |
| Typography | · | EYT system |
| Booking flow | · | EYT booking engine |
| Network footer badge | · | "Part of the EYT Pilates Teacher Training network" |
| Type | Host | Points to | Status |
|---|---|---|---|
| CNAME | www | cname.geteyt.com | Not connected |
| A | @ | 76.223.104.12 | Not connected |
| Class | Time | Seats | |
|---|---|---|---|
| Reformer 50 | Tomorrow, 6:00am | ||
| Mat Flow | Tomorrow, 9:00am | ||
| Prenatal | Tomorrow, 5:30pm |
Drop this on any page, the studio's own site, a Squarespace page, anywhere. It always shows this studio's real schedule.
<div id="eyt-booking"></div>
<script
src="https://embed.geteyt.com/widget.js"
data-studio="core-and-flow-austin"
data-view="schedule"
async
></script>Newsletters
EYT writes it once, this studio sends it under its own name. Every send is checked against a mailing address and a working unsubscribe link before it can go out.
| Subject | Sent | Recipients | Open | Click | Unsubscribed | Status |
|---|---|---|---|---|---|---|
| Instructor spotlight, Dana on 10 years teaching | · | 312 | · | · | · | Draft |
| Your fall cohort dates are up | Aug 1 | 312 | 51% | 8% | 1 | Sent |
| The reformer reset, and why your hips are tight | Jul 3 | 298 | 47% | 6% | 0 | Sent |
| Meet Priya, and a new prenatal class | Jun 5 | 291 | 44% | 5% | 2 | Sent |
| Summer challenge starts Monday | May 4 | 286 | 49% | 9% | 1 | Sent |
- Physical mailing address included
- Unsubscribe link present and tested
- From name and address match the studio
- Preview text written
1400 South Congress Ave, Austin, TX 78704. This is the address CAN-SPAM requires on every commercial email, and it renders at the bottom of the send automatically.
| List | Source | Subscribers | Unsubscribed, 30d | Bounced, 30d |
|---|---|---|---|---|
| Active members, auto-subscribed | Membership signup | 298 | 2 | 1 |
| Newsletter-only subscribers | Website signup form | 14 | 2 | 2 |
The network
Where the eight EYT studios actually talk to each other. Ask what others charge, request a host, or share what worked.
| Topic | Threads | Studios active |
|---|---|---|
| Pricing | 22 | 7 of 8 |
| Marketing | 18 | 8 of 8 |
| Apparatus & maintenance | 11 | 6 of 8 |
| Teacher training | 14 | 5 of 8 |
| Ops & front desk | 9 | 8 of 8 |
| Workshops & hosting | 7 | 4 of 8 |
| Topic | Started by | Replies | Last activity |
|---|---|---|---|
|
What do you all charge for a 55-minute private? We're at
$95 and it feels low.
Pricing
|
ROR. Okafor
Lexington
|
14 | 2 hrs ago |
|
Looking for a host studio for a November scoliosis
workshop, southeast region
Workshop
|
SBS. Boone
Charleston
|
6 | Yesterday |
|
Our intro offer went from 18% to 31% close, here's exactly
what changed
Marketing
|
JMJ. Marchetti
Scottsdale
|
22 | 2 days ago |
|
Reformer maintenance, who do you all use for annual
service?
Apparatus
|
TRT. Reyes
Boulder
|
9 | 4 days ago |
|
Anyone running 40-minute express classes? Curious if
retention holds.
Programming
|
KAK. Adeyemi
Providence
|
11 | 5 days ago |
|
Found a way to handle late-cancel fees without the awkward
front desk conversation
Ops
|
MOM. Osei
Portland
|
8 | 6 days ago |
|
Our first cohort just finished, AMA about running a 200hr
while also running daily classes
Teacher training
|
DWD. Whitfield
Naperville
|
17 | 1 week ago |
| Studio | Owner | City | Active in community | Joined network |
|---|---|---|---|---|
| Core & Flow Austin | Maria Chen | Austin, TX | 4 | You |
| Lexington | R. Okafor | Lexington, KY | 3 | 2024 |
| Charleston | S. Boone | Charleston, SC | 2 | 2023 |
| Scottsdale | J. Marchetti | Scottsdale, AZ | 5 | 2022 |
| Boulder | T. Reyes | Boulder, CO | 3 | 2024 |
| Providence | K. Adeyemi | Providence, RI | 2 | 2025 |
| Portland | M. Osei | Portland, OR | 4 | 2023 |
| Naperville | D. Whitfield | Naperville, IL | 3 | 2025 |
| Event | Host | Date | Format | Seats |
|---|---|---|---|---|
| Scoliosis modifications workshop | Charleston, seeking a co-host | Nov 14 | In-person | Requesting a host |
| Quarterly owners call | EYT HQ | Sep 9 | Video | All 8 studios |
| Pricing & payroll roundtable | Scottsdale | Aug 22 | Video | 5 of 8 confirmed |
| Reformer maintenance walkthrough | Boulder, hosted virtually | Sep 3 | Video | Open |
Sell at the desk
What Core & Flow Austin sells to its own members, in the room, on a tablet. Buying that stock from EYT HQ is the other direction, and it lives in Ordering from HQ.
| Item | Price | |
|---|---|---|
| Drop-in class | $32.00 | |
| 5-class pack | $145.00 | |
| 10-class pack | $270.00 | |
| Unlimited monthly | $189.00 | |
| EYT grip socks | $18.00 | |
| Water bottle | $24.00 | |
| Resistance band set | $28.00 | |
| Studio tote | $22.00 |
| EYT grip socks × 1 | $18.00 |
| Water bottle × 1 | $24.00 |
| Product | Category | Studio cost | Retail price | Margin | Sold, 30d |
|---|---|---|---|---|---|
| EYT grip socks | Apparel | $6.20 | $18.00 | 66% | 22 |
| Studio tote | Apparel | $8.10 | $22.00 | 63% | 4 |
| Water bottle | Small props | $9.40 | $24.00 | 61% | 11 |
| Resistance band set | Small props | $11.80 | $28.00 | 58% | 9 |
| Drop-in class | Class | · | $32.00 | · | 41 |
| 5-class pack | Class pack | · | $145.00 | · | 6 |
| 10-class pack | Class pack | · | $270.00 | · | 3 |
| Unlimited monthly | Membership | · | $189.00 | · | 2 |
| Product | Units | Revenue |
|---|---|---|
| EYT grip socks | 3 | $54.00 |
| Water bottle | 2 | $48.00 |
| Resistance band set | 1 | $28.00 |
| Studio tote | 0 | $0.00 |
Blog
Public posts on the studio's own website. Headquarters can write once and offer it to every studio, or a studio can write their own.
| Post | Author | Status | Published | Visits | Result |
|---|---|---|---|---|---|
| What actually happens in your first reformer class | EYT | Live | Jul 14 | 410 | 9 bookings |
| Is Pilates teacher training worth it? | EYT | Live | Jul 2 | 388 | 6 cohort inquiries |
| Meet Maria, our lead instructor | This studio | Live | Jun 21 | 190 | 4 bookings |
| Reformer vs. mat, which should you start with | This studio | Scheduled, Aug 12 | · | · | · |
| Core & Flow's fall 200hr cohort is open | This studio | Draft | · | · | · |
| Five things nobody tells you about the reformer | EYT | Offered, not published | · | · | · |
A post written by headquarters can be published under this studio's own name in one tap, no rewriting needed.
| Title | Category | |
|---|---|---|
| Five things nobody tells you about the reformer | Getting started | |
| Contraindications every new student should ask about | Safety |
"What Actually Happens In Your First Reformer Class, Core & Flow Austin"
/first-reformer-class
8 characters over the title limit. Google truncates around 60, so "Austin" clips off the end in a search result right now.
"Is Pilates Teacher Training Worth It? A Real Answer"
/is-pilates-teacher-training-worth-it-a-real-answer
27 characters over on the description, and the slug is long enough to be worth shortening. Neither blocks indexing, both cost a little click-through.
Inbox
Every text, email and in-app message in one thread per person. The studio has its own number, so replies come back here rather than to somebody's personal phone.
| Who | Last message | Channel |
|---|---|---|
| Priya N. | "Yes tomorrow 6am works, thank you!" | SMS |
| Tom H. | "Do I need my own grip socks?" | SMS |
| Rachel C. | Auto: class reminder, 6am Reformer | Automated |
| Ben O. | Auto: we miss you, here is a free class | Automated |
| Grace L. | "Booked for Thursday, see you then" | |
| Renee Paxton | "Got it, sending it back today" | SMS |
| Who | Last message | Channel |
|---|---|---|
| Priya N. | "Yes tomorrow 6am works, thank you!" | SMS |
| Tom H. | "Do I need my own grip socks?" | SMS |
| Who | Last message | Channel |
|---|---|---|
| Grace L. | "Booked for Thursday, see you then" | |
| Renee Paxton | "Got it, sending it back today" | SMS |
| Who | Last message | Snoozed until |
|---|---|---|
| Ben O. | Auto: we miss you, here is a free class | Aug 12 |
Ben asked not to be contacted until after his trip. Snoozed threads stay out of Unread and out of the front desk's queue until the date passes.
Front desk
Maria's screen for an eight hour shift: who is walking in next, what to sell, and what needs fixing before a member has to ask.
| Member | Reformer | Flag | Status | |
|---|---|---|---|---|
| Leah Thompson | R1 | VIP | Checked in | · |
| Marcus Webb | R2 | · | Checked in | · |
| Priya Chandra | R3 | · | Checked in | · |
| Wendy Okafor | R4 | · | Checked in | · |
| Colin Baptiste | R5 | · | Checked in | · |
| Marisol Vega | R6 | · | Checked in | · |
| Derek Choi | R8 | · | Checked in | · |
| Grace Sullivan | R9 | Payment overdue | Not yet | |
| Ivy Nakamura | R10 | Expired card | Not yet | |
| Owen Fitzgerald | R11 | First class | Checked in | · |
| Tomas Nunez | R12 | 2nd class ever | Checked in | · |
| Rosa Delgado | R13 | · | Not yet |
| Item | Price | Sold today | |
|---|---|---|---|
| Drop-in class | $32 | 4 | |
| 5 class pack | $145 | 2 | |
| 10 class pack | $270 | 1 | |
| Unlimited monthly | $189 | 1 | |
| Grip socks | $18 | 6 |
Ben Carter came in from the website 1 hour ago. Selling him a pack here moves him straight to Member, no separate step.
| Client | Problem | Detail | |
|---|---|---|---|
| Grace Sullivan | Payment overdue | Card on file declined Jul 29, $189 due | |
| Tomas Nunez | Missing waiver | Signed the intro form only, full liability waiver outstanding | |
| Ivy Nakamura | Expired card | Visa ending 4471 expired Jul 31 | |
| Owen Fitzgerald | First-timer, needs a tour | Checked in for the first time, no studio tour on file | |
| Isla Paxton | Unsigned minor waiver | Turned 16 in July, guardian Renee Paxton needs to resign before her next class |
One scan, and the studio knows four things
Who came in, which class, which teacher, and at what time. Everything on this screen is that one fact used four different ways, and none of it works without it.
The desk still checks people in by name and always will. Scanning is for the regulars who come three times a week and do not want to have a conversation at 5:55 in the morning.
The code on the wall
| Changes every | 60 seconds |
| Works for | 15 minutes either side of a class |
| Scanned this week | 204 of 486 check-ins |
| Members using it | 71 of 298 |
It rotates because a photograph of a static code on a wall is a free class forever. Sixty seconds is short enough that a screenshot is useless and long enough that nobody has to try twice.
What it cannot do
Three steps, and the second one is the only one a member ever sees. Each one only runs because the scan said who was in the room.
| When | What happens | Who sees it | Last 30 days |
|---|---|---|---|
|
Class ends
Immediately
|
Attendance is written to the roster and to the member's own record. Nothing is sent. | Nobody | 204 scans |
|
Two hours later
One tap
|
"How was Reformer Flow with Dana?" Five stars, no text box, no second screen. Skipping it costs nothing and it never asks twice about the same class. | The member | 204 asked, 138 rated |
|
When that teacher is next on
At most once a fortnight
|
"Priya is covering Saturday 9:00. You rated her class four stars in July." One text, with the booking link. | Members who rated that teacher 4 or better | 61 sent, 24 booked |
24 bookings from 61 texts, and every one of them went to somebody who had already said they liked that teacher. The same text sent to all 298 members is the thing that makes people mute a studio, and it would have found most of the same 24.
A reward for frequency, not for spending. It is off until you turn it on and it shows you what it would have cost last month first.
| Rule | What earns it | What they get | Would have gone to | State |
|---|---|---|---|---|
|
Ten in three weeks
The one Jessica described
|
10 classes attended inside any 21 day window | $5 off grip socks, applied at the desk | 14 members, $70 | |
|
Back after a gap
Worth more than the one above
|
A class after 30 days away, then another inside 14 days | Their next class free | 6 members, $192 | |
|
A hundred classes
Not a discount
|
The hundredth class at this studio, ever | Named on the board by the desk, if they want to be | 3 members |
The middle rule costs the most and is the only one that changes a behaviour. Fourteen people who already come ten times in three weeks were going to come anyway, so the grip socks rule is a thank you, which is a fine thing to be as long as nobody expects it to move a number.
Reviews & referrals
Reviews get asked for after a good visit, never on a fixed schedule. Referrals track themselves, and pay out automatically.
| Source | Reviewer | Rating | Date | What they said | Reply |
|---|---|---|---|---|---|
| GLGrace L. | ★★★★★ | Aug 1 | "Dana's cueing changed my back pain completely." | Replied | |
| THTom H. | ★★★★★ | Jul 29 | "Best studio in Austin, hands down." | Needs reply | |
| RCRachel C. | ★★★★★ | Jul 26 | "Priya's classes are challenging in the best way." | Replied | |
| In-app pulse | DPDev P. | ★★★★ | Jul 24 | "Great class, wish the 6am ran later on Fridays." | Needs reply |
| AWAnna W. | ★★★★★ | Jul 20 | "Prenatal-safe cueing, finally." | Replied | |
| BOBen O. | ★★★ | Jul 15 | "Good class, parking is rough." | Needs reply |
| Member | Trigger class | Pulse rating | Channel | Outcome |
|---|---|---|---|---|
| Grace L. | 6am Reformer, Jul 30 | 5 | SMS | Left 5 stars, Google |
| Rachel C. | 9am Reformer, Jul 27 | 5 | Left 5 stars, Facebook | |
| Dev P. | 6am Reformer, Jul 26 | 4 | SMS | No response yet |
| Anna W. | Prenatal, Jul 22 | 5 | SMS | Left 5 stars, Google |
| Tom H. | 6am Reformer, Jul 19 | 3 | Held, not sent | Below the 4-star threshold |
| Referrer | Referred friend | Date | Status | Payout |
|---|---|---|---|---|
| Grace L. | Mia Chen | Jul 18 | Joined, paid pack | $32 credit issued |
| Rachel C. | Sam Diaz | Jul 12 | Trial only, no purchase | Pending |
| Anna W. | Jordan Kessler | Jul 8 | Joined, monthly | $32 credit issued |
| Dev P. | Casey Lin | Jun 30 | Never booked | Expired, no payout |
A referred member is worth $590 more over their membership than a cold one, and this month's entire referral payout was $32. The program pays for itself before the friend's second class.
138 ratings, and none of them are public yet
Every one came from a member who scanned into that class, two hours after it ended, one tap. They are yours and the teacher's. Nothing leaves this screen until the teacher says it can.
Publishing is per teacher and it is theirs to decide, not yours. A studio that publishes a four star average a teacher did not agree to has done something to that person, not for them.
| Teacher | Ratings | Average | Where they are strongest | On their website profile |
|---|---|---|---|---|
|
DMDana Michaels
|
84 | 4.8 | 6:00 AM Reformer Flow, 4.9 across 41 ratings | Published, her choice |
|
PAPriya Anand
|
47 | 4.6 | Mat Fundamentals, 4.8 across 22 ratings | Not published |
|
TRTwo trainees teaching
|
7 | Not shown | Under 20 ratings, so there is no average yet | Cannot publish |
What a rating can and cannot do here
The one that is not a rating
A Google review is a different thing and it is asked for differently: after a good visit, by a person, never on a schedule and never in the same breath as a star tap.
| Google rating | 4.9 across 214 |
| Asked for last month | 31 |
| Of those, rated a class 5 first | 31 |
| Left one | 18 |
Every Google ask went to somebody who had just tapped five stars on a class. That is why 18 of 31 converted. Asking the other 107 people who came that month would have produced a handful of reviews and a lot of people who now ignore your texts.
Reports
The questions a studio owner actually asks, already answered. Anything here exports to a spreadsheet in one tap.
Split the way a buyer values it: steady recurring revenue versus one-time teacher-training tuition.
| Revenue | |
| Recurring memberships | $20,100 |
| Teacher training tuition | $6,000 |
| Total revenue | $26,100 |
| Expenses | |
| Rent & utilities | $4,200 |
| Instructor pay | $7,300 |
| Platform & software | $250 |
| Supplies & equipment | $1,150 |
| Marketing | $2,300 |
| Total expenses | $15,200 |
| Net profit | $10,900 |
| Slot | Instructor | Avg fill | Sessions run | Cancelled |
|---|---|---|---|---|
| 6:00am Reformer Flow | Dana Michaels | 94% | 20 | 0 |
| 9:00am Mat Fundamentals | Priya Anand | 62% | 20 | 1 |
| 12:00pm Reformer Circuit | Dana Michaels | 88% | 20 | 0 |
| 5:30pm Reformer Flow | Priya Anand | 81% | 20 | 2 |
| 7:30pm Mat & Restore | Priya Anand | 44% | 20 | 3 |
7:30pm Mat & Restore is under half full four weeks running and has been cancelled three times for low bookings. That slot is costing you an instructor's time for less than five students, on average.
| Joined | Joined | 30-day | 60-day | 90-day | Still active |
|---|---|---|---|---|---|
| Sep 2025 | 14 | 93% | 86% | 71% | 10 |
| Oct 2025 | 11 | 100% | 82% | 73% | 8 |
| Nov 2025 | 16 | 94% | 81% | 69% | 11 |
| Dec 2025 | 9 | 89% | 78% | not yet 90d | 7 |
| Jan 2026 | 15 | 87% | not yet 60d | not yet 90d | 13 |
The Nov 2025 cohort drops fastest between day 60 and day 90, 81% down to 69%. That is 12 points of ordinary attrition turning into a cliff in a single window, worth a check-in campaign around day 75.
| Instructor | Classes taught | Fill rate | Student retention | Revenue / class | Revenue / hour |
|---|---|---|---|---|---|
|
DMDana Michaels
Lead instructor
|
156 | 91% | 84% | $79 | $63 |
|
PAPriya Anand
Instructor
|
104 | 62% | 68% | $54 | $43 |
Dana's classes fill 29 points higher than Priya's and her students stay 16 points longer. Most of the gap is time of day, not skill, Priya carries the 7:30pm slot this report already flagged as under-booked. Moving that class to a stronger slot is the fix, not a conversation about performance.
| Report | Frequency | Recipients | Format | Next send | Status |
|---|---|---|---|---|---|
| Weekly attendance summary | Every Monday, 7am | Maria Chen | Email + PDF | Mar 9 | On |
| Month-end financial summary | 1st of the month | Maria Chen, external bookkeeper | Email + CSV | Apr 1 | On |
| Instructor payroll hours | Every Friday, 4pm | Sam Ortiz | CSV | Mar 6 | On |
| Certification compliance | 1st of the month | Maria Chen, EYT HQ | Apr 1 | On | |
| Class pack liability | Monthly | Maria Chen | Email + PDF | Apr 1 | Off |
Pricing calculator
Put in your real costs and it tells you what to charge and what to pay, for classes, memberships and teacher training. It recalculates as soon as you change a number.
What they put in
| Rent & utilities | $4,200 / mo |
| Equipment & supplies | $1,150 / mo |
| Reformers | 12 |
| Classes a week | 42 |
| Target take-home | $7,500 / mo |
What it tells them
| Drop-in price | $32 |
| 10-class pack | $270 |
| Unlimited monthly | $179 |
| Pay per class taught | $42 to $48 |
| Fill rate needed | 61% |
| Break-even revenue | $7,900 / mo |
Cost to run a 200hr cohort, 16 seats
| Lead trainer pay, 24 sessions | $7,200 |
| Guest specialists | $1,400 |
| Facility & apparatus, 24 sessions | $1,560 |
| Curriculum & HQ royalty, per seat | $2,400 |
| Materials, manuals & certificates | $1,360 |
| Total cost to run this cohort | $13,920 |
What it tells them
| Avg seat price | $2,795 |
| Revenue at 16 seats | $44,720 |
| Contribution | $30,800 |
| Contribution per seat | $1,925 |
| Break-even seats | 5 of 16 |
Hold one number still and this moves the other
There is no right answer to what a teacher should be paid, because the answer is rent, market and whatever contract you inherited. So this does not answer it. It lets you pin the number you cannot move and shows you what the other one has to be.
Right now you are holding the price you charge at $32, which is what the Austin market will take. Everything below is what that leaves for a teacher.
What you put in
| Where you are | Austin, TX |
| Rent and utilities | $4,200 / mo |
| Reformers | 12 |
| Classes a week | 42 |
| Average fill | 68% |
| Drop-in price, held | $32 |
What it can support
| Revenue, average class | $261 |
| Rent per class-hour | $25 |
| Apparatus, upkeep share | $6 |
| Cleaning and supplies | $4 |
| Instructor pay this supports | $52 to $58 |
| You pay today | $48 |
You have $4 to $10 a class of room you are not using. On 42 classes a week that is $730 to $1,820 a month you could be putting into pay, retention, or the merit rules below, and choosing not to is a decision rather than an accident.
The case that has no clean answer. You bought or took over a studio and one teacher negotiated $70 a session with the last owner. You cannot move it, so the moving number has to be what the client pays.
| Teacher | Per session | Where it came from | Break-even at 12 spots | What has to be true |
|---|---|---|---|---|
| Dana Michaels | $48 | Your rate card | 3 of 12 at $32 | Nothing. This one works at any fill you get |
| Priya Anand | $48 | Your rate card | 3 of 12 at $32 | Nothing |
|
Inherited contract
Signed by the previous owner, 2023
|
$70 | Not yours, and not renegotiable until 2027 | 4 of 12 at $32 | $37 a head, or 9 of 12 at $32. Her classes have to be the full ones, or they have to be priced as private work |
There is nothing wrong with a $70 session. What is wrong is a $70 session scheduled at 2:00 PM on a Tuesday. The contract is fixed, the timetable is not, and that is the lever this screen exists to point at.
Four rules, each of which raises pay for something the studio actually wants more of. Every one is off until you turn it on, and every one shows you what it would have cost last month before you do.
| Rule | What earns it | What it pays | Last month it would have | State |
|---|---|---|---|---|
|
Covering a class
The one everybody asks for
|
Taking a sub request nobody else took, inside 24 hours | $15 a class | $90, six covers | |
|
A new certification
Permanent, not a bonus
|
A credential verified by HQ and shown on their public profile | $5 a session, forever | $210, one teacher | |
|
Twenty five reviews
From members, not from you
|
25 post-class ratings at four stars or better | $100, once | $0, nobody there yet | |
|
Filling a hard slot
Careful with this one
|
Taking a class average fill under 50% above 70% for a month | $120, once | $120, one class |
Turning all four on would have cost $420 last month against the $730 to $1,820 of room this studio already has. The reviews rule is the one to think hardest about: paying for ratings changes what a rating means, and it is the only rule here that touches something a member wrote.
How your pay compares across the network8 studios, anonymised
Nobody else's rate is shown next to their name, and yours is not shown next to yours anywhere else. What you get is the shape, which is the part that answers "am I mad".
| Market | Studios | Instructor pay, per class | Drop-in | Pay as a share of class revenue |
|---|---|---|---|---|
| Large metro | 3 | $54 to $61 | $36 to $42 | 22% |
|
Mid metro
You are here
|
3 | $46 to $56 | $28 to $34 | 19% |
| Small metro | 2 | $38 to $44 | $24 to $29 | 18% |
You are at $48 in a band that runs to $56, on a share of revenue two points under the studios around you. That is not a mistake, it is a choice, and it is worth making on purpose rather than by not looking.
What the network sees, and what it never seesBefore you turn any of this on
| Thing | Your studio | The network | The teacher |
|---|---|---|---|
| What you pay a named teacher | Yes | No, ever | Their own only |
| Your band, anonymised | Yes | Yes, as one of three in your market | No |
| Which merit rules you run | Yes | Yes, as a count | Yes, all of them |
| A teacher's rating average | Yes | No | Yes |
A teacher can always see every rule that could raise their own pay, including the ones you have switched off. A pay rule nobody can see is not an incentive, it is a surprise, and it does none of the work you turned it on for.
Setup
The wizard that gets a new studio running, plus everything they can change later. Multiple choice, no blank boxes.
| Studio details and hours | Done |
| Stripe connected | Done |
| Phone for texting | Done |
| Rooms and apparatus | Done |
| Staff invited | 3 of 5 |
| First week of classes | In progress |
| Station | Status | Note |
|---|---|---|
| Reformer 1 | In service | · |
| Reformer 2 | In service | · |
| Reformer 3 | In service | · |
| Reformer 4 | In service | Reserved, teacher training |
| Reformer 5 | In service | · |
| Reformer 6 | In service | · |
| Reformer 7 | Out of service | Carriage bearing replacement, vendor on site Friday AM |
| Reformer 8 | In service | · |
| Reformer 9 | In service | · |
| Reformer 10 | In service | · |
| Reformer 11 | In service | · |
| Reformer 12 | In service | · |
| Reformer 13 | In service | · |
9 of 12 booked. The cap dropped from 13 to 12 the moment Reformer 7 was marked out of service, and the arc meter followed automatically.
| Role | Person | Sees | Cannot see |
|---|---|---|---|
| Owner |
MCMaria Chen
|
Everything, finances, payroll, all pay, TT tuition, community, setup | Nothing withheld |
| Front desk |
SOSam Ortiz
|
Today's roster, check-in, quick sell, member profiles | Payroll, finances, reports, staff pay |
| Instructor |
DMDana Michaels
|
Her own classes, her own pay, video uploads, lead-trainer cohorts | Other instructors' pay and schedules, studio finances |
| Instructor |
PAPriya Anand
|
Her own classes, her own pay | Other instructors' pay and schedules, studio finances |
| Integration | Status | Detail |
|---|---|---|
| Stripe | Connected | Payouts weekly, last payout $24,180 |
| Google Calendar | Connected | Staff schedules sync two-way |
| Mailchimp | Connected | Member list syncs nightly |
| SMS number, (512) 555-0148 | Needs attention | 10DLC registration pending carrier review |
| QuickBooks | Not connected | Available, not set up |
| Invoice | Amount | Status |
|---|---|---|
| Aug 1 | $249.00 | Paid |
| Jul 1 | $249.00 | Paid |
| Jun 1 | $249.00 | Paid |
| What | Came over | Skipped | Now lives in |
|---|---|---|---|
| Members and leads | 298 | 6 | People |
| Plans and class packs | 14 | 0 | Money |
| Recurring classes | 41 | 2 | Schedule |
| Instructors and front desk | 5 | 0 | Team |
| Past payments | 1,204 | 0 | Money |
| Reformers, mats and towers | 13 | 0 | Apparatus and rooms |
The 6 members and 2 classes that were skipped are the only things that need you. Everything else is already live and you do not have to go and check it.
Send what you already have, we read it
Nobody types their business into a new system. Every section here asks what you use today, takes the export or the PDF, and fills the fields in for you to correct.
Correcting eleven fields takes four minutes. Typing them from a bank statement takes an evening, and that evening is where most software gets abandoned.
| Section | What it asks for | What it reads | Fields it fills | State |
|---|---|---|---|---|
|
Financial
The one that saves the evening
|
What you use for books and payments today | A QuickBooks or Xero export, or twelve months of statements as a PDF | 11 of 14 | Not started |
| Members and packs | Your current booking software | A CSV export, or a screenshot of the members screen | 6 of 8 | Done, 214 rows |
| Classes and timetable | Where your schedule lives | A screenshot of the week, or an .ics feed | 5 of 5 | Done, 42 a week |
| Staff and pay | How you pay your teachers now | A payroll summary, or you just tell it | 4 of 6 | 2 rates missing |
| Waivers and policies | Your current waiver and cancellation policy | Any PDF or a photo of the printed one | 3 of 3 | Done |
What it does with a document
What you already brought over
| Members imported | 214 of 298 |
| Of those, with an unused pack | 39, worth $3,478 |
| Recurring classes recreated | 42 a week |
| Waivers on file | 214 |
| Still to do | The financial section |
The 39 unused packs are the reason the members import happens before anything else. $3,478 of sessions people have already paid for would otherwise quietly not exist on day one, and every one of those is a conversation at the desk.
Automations
Twenty seven rules that do a job. Each one says what fires it, what it then does, who it messages, and what it costs when it goes wrong. Three screens, in the order a person actually needs them: what you have, what it is about to do tonight, and what it already did.
Filling the class5 rules, 3 on
| Automation | What fires it | Who it messages | Last 30 days | If it goes wrong | State |
|---|---|---|---|---|---|
|
Waitlist auto promote
15 minutes to claim, then it passes to the next person
|
Someone cancels out of a full class | The first person in line, by SMS | 34 fired, 27 claimed, 5 passed on, 2 nobody took | A text at 5:47am for the 6:00am class, outside quiet hours | |
|
Class reminder
2 hours before the class starts
|
Exactly 2 hours before start | Everyone booked in, by SMS | 9 no shows avoided, $252 of seats held | Fires at 4:00am for a 6:00am class. Legal, and it still wakes 12 people | |
|
Substitute assigned
Tells the roster who is actually teaching
|
A teacher is swapped on a class | Everyone booked into that class, by SMS | 6 subs, 112 members told, 3 cancellations | Three people cancelled because of it. That is the point, not a defect | |
|
Apparatus out of service
Moves the people booked onto the broken machine
|
A reformer, cadillac or tower is marked out | Members assigned to that machine, by email | Off. 12 bookings moved by hand this week | Two of the 12 found out when they arrived | |
|
Under filled class rescue
Offers the empty spots 24 hours out
|
A class under half full, 24 hours before start | The waitlists of the classes either side, by SMS or email | Never run. 18 spots went empty | It is an offer, not a notice, so it cannot borrow class consent | Needs marketing consent |
Getting paid5 rules, all on
| Automation | What fires it | Who it messages | Last 30 days | If it goes wrong | State |
|---|---|---|---|---|---|
|
Failed payment dunning
Retries on day 1, day 3, day 7
|
Stripe declines a charge | The member, email only | $612 recovered from 9 declines | A declined card in a text reads as a scam, so this never texts | |
|
Card expiring in 14 days
The saved card's expiry date, minus 14 days
|
Expiry minus 14 days | The member, then a front desk task | $1,043 of dues protected, 7 cards replaced | The notice is read 6 days late on average, so 14 days is really 8 | |
|
Late cancel and no show fee
$15 late cancel, $25 no show, 12 hour window
|
A cancel inside 12 hours, or a booking nobody checked in | The member, by email, with the receipt and the reason | $255 charged across 17 events | 4 of 11 late cancels had no card on file and could not be charged | Window set by HQ |
|
Membership renewal
7 days before the plan renews
|
Renewal date minus 7 days | The member, email only | 19 renewals confirmed, 2 cancelled before the charge | Those 2 cancelled because they were reminded. Better than a dispute | |
|
Class pack running out
2 classes left, or 7 days to expiry
|
Whichever comes first | The member, email then SMS | $940 in pack renewals | Fires twice for anyone who hits both conditions in a week. The frequency cap catches it |
Keeping members6 rules, 3 on
| Automation | What fires it | Who it messages | Last 30 days | If it goes wrong | State |
|---|---|---|---|---|---|
|
Win back
No visit in 30 days. Marketing consent required
|
Day 30 since the last check in | The member, email then SMS then email | $620 in rebooked packs, 24 people inside it | Day 30 is too late. 12 memberships worth $2,268 a month go quiet at day 21 | |
|
Review request
5th check in, only if the last class was rated 4 or better
|
The 5th check in | The member, email and SMS where there is consent | 11 reviews, average held at 4.9 | Gating on the rating is why it is 4.9. Ungate it and it is 4.4 | |
|
Birthday
8:00am on the day. Marketing consent required
|
8:00am on their birthday | The member, email and SMS | $85, the lowest yield rule in the library | It costs a message against the frequency cap for very little | |
|
Membership cancelled, exit offer
One pause offer, one day after
|
A member cancels, 24 hours later | The member, one email from Maria | Off. Never switched on | Two people are waiting inside it right now | |
|
First class follow up
Asks how the first class went, offers the intro pack
|
A member's first class finishes | The member, email then SMS | Never run. 41 first timers heard nothing | Zero of those 41 gave marketing consent, because nothing asks | Needs marketing consent |
|
Unlimited member, visits sliding
Under 4 check ins in a rolling 30 days
|
Checked hourly at 5 past | The member, email then SMS, 5 steps | Draft. 33 members waiting, $6,237 a month | Step 5 is empty, so it can never go live as written | Step 5 has no message |
Teacher training4 rules, all on
| Automation | What fires it | Who it messages | Last 30 days | If it goes wrong | State |
|---|---|---|---|---|---|
|
Tuition instalment due
3 days before a payment plan charge
|
Instalment date minus 3 days | The trainee, email only | $2,400 collected on time, 0 missed | A trainee who misses two instalments is a refund conversation, not a reminder | |
|
Trainee falling behind
Observation hours under 60 percent at week 6
|
Week 6 of the cohort | Dana Michaels first, then the trainee | 2 caught before week 9, both back on pace | Behind at week 6 can still finish. Behind at week 10 is a refund | |
|
Certificate ready for sign off
All four gates passed and nobody has signed
|
The fourth gate clears | Dana Michaels, in app, then daily until signed | 3 signed in 4 days, was 11 days before this rule | An unsigned certificate is a graduate who cannot teach anywhere | |
|
Expiring credential alert
Certificate, CPR or insurance inside 60 days
|
60 days, then 30, then 7 | The instructor and Maria, in app and email | 4 renewed before expiry, 0 lapsed instructors taught | An instructor teaching out of date is a network liability, not yours alone | Set by HQ |
Running the studio3 rules, 2 on
| Automation | What fires it | Who it messages | Last 30 days | If it goes wrong | State |
|---|---|---|---|---|---|
|
New enquiry, no reply in 15 minutes
A web enquiry nobody has answered
|
15 minutes with no staff reply | The front desk, in app, then Maria at 60 minutes | Median first reply is 6 minutes, was 41 | It escalates to Maria at 60 minutes, including on a Sunday | |
|
Instructor payroll lock
48 hours after a class, the timesheet closes
|
48 hours after the class ends | The instructor at 36 hours, as a last call | 38 timesheets locked, 0 retrospective edits | A locked timesheet needs Maria to reopen it, which is the point | Set by HQ |
|
Level mismatch flag
A member books above their recorded level
|
At booking | The instructor only. Never the member | Cannot be counted. Nothing records a level | Telling a member they are not ready is how you lose them | Needs a level field |
Set by the network4 rules, locked
| Automation | What fires it | Who it messages | Last 30 days | If it goes wrong | State |
|---|---|---|---|---|---|
|
Standards acknowledgement chase
A standard you have not acknowledged by its deadline
|
Deadline day, then every 3 days | Maria, then Jessica Spillane at day 10 | 1 open standard, acknowledged 2 days late | Ten days unacknowledged starts the cure notice clock | Jessica Spillane, Feb 3 |
|
Cure notice escalation
Day 1, 15 and 25 of a 30 day cure
|
A studio enters a cure period | The studio owner, with the audit trail attached | 0 at this studio. 1 open at Balance Bar Pilates | Missing a cure step is a contractual argument, not a support ticket | Jessica Spillane, Feb 3 |
|
New studio onboarding nudge
Invited and not signed in, day 3, 7 and 14
|
The invitation, unaccepted | The new owner, then their HQ contact | 0 here. Isabel Cruz at Reformer House is on day 7 | A studio that never signs in is a licence that never starts | Jessica Spillane, Feb 3 |
|
Time zone safe send guard
Resolves every send against the recipient's own zone
|
Any scheduled send, before it is queued | Nobody. It is a guardrail, not a rule | 4 messages dropped rather than sent at an unknown hour | A member who moved to Denver still reads as Austin | Needs a studio time zone |
Twenty seven rules, twenty running, and the seven that are not are where the money is. 106 people are sitting inside a rule that is switched off, and 92 of those are behind a prerequisite rather than a decision: 41 first timers nobody followed up, 33 unlimited members on a plan they are not using, and 18 empty spots in classes that ran half full. None of those seven is one click away, and pretending otherwise is how a product teaches people to distrust its switches.
Quiet hours are 8:00am to 9:00pm in the recipient's own time zone, and there is no override for anyone. The 6:00am Reformer Flow has a 15 minute claim window, so a waitlist promotion for it has to go out at about 5:45am to be worth anything. Both of those are correct and they cannot both hold.
| When, recipient's local time | Rule | Who | Channel | What it says | Stop it |
|---|---|---|---|---|---|
|
Today 4:45pm
In 1 hour 35 minutes
|
Class reminder | 11 booked into 6:45pm Reformer Sculpt | SMS, 1 falls to email | Reformer Sculpt 6:45pm with Priya, Room A. Your reformer is R4 | |
| Today 5:30pm | Class pack running out |
EWElise Whitcomb
|
2 classes left on your 10 pack, expires Aug 20 | ||
| Today 6:02pm | Membership renewal | 3 members on Unlimited Monthly | Your plan renews Aug 13 at $189, card ending 4412 | ||
| Today 8:14pm | Win back |
CV
Chris Vetter
Day 31, step 2 of 3
|
SMS | Priya has 9am Friday open on Reformer 3 if you want it | |
|
Tomorrow 8:00am
Computed for tonight 9:48pm
|
Review request |
PCPriya Chandra
|
SMS, held | How was tonight with Dana? One line helps the next person choose | |
|
Tomorrow 4:00am
Transactional, exempt
|
Class reminder | 12 booked into 6:00am Reformer Flow | SMS | Reformer Flow 6:00am with Dana, Room A | |
|
Tomorrow 5:47am
Only if a spot frees
|
Waitlist auto promote |
JK
Jordan Kessler
First in line, 6:00am Reformer Flow
|
SMS | Outside quiet hours. No answer to this yet | |
| Tomorrow 8:00am | 4 rules, released together | The 4 held overnight by quiet hours | SMS | Unchanged from what was computed last night | |
| Tomorrow 8:31am | Card expiring in 14 days |
NONadia Okafor
|
Your card ends 08/26, update it before Aug 20 | ||
| Tomorrow 9:00am | Tuition instalment due |
AFAna Ferreira
|
Instalment 4 of 6, $650, charges Aug 10 | ||
|
Tomorrow 9:00am
Australia/Sydney, which is 6:00pm tonight in Austin
|
Tuition instalment due |
HT
Harriet Tull
200hr cohort 12, remote, Sydney
|
Instalment 2 of 6, $650, charges Aug 10 | ||
| Tomorrow 12:00pm | Trainee falling behind |
DM
Dana Michaels
Then the trainee, if she agrees
|
In app, then email | 2 trainees at 54 percent of pace in week 6 |
Held, not dropped. All four go at 8:00am unchanged, and 8:00am means each person's own 8:00am, which for these four is the same hour and will not always be. Twenty five were held this way last month and all twenty five arrived the next morning.
These three are in the queue and the platform already knows it will not send them as written. Showing them here rather than reporting them as failures tomorrow is the difference between a queue and a log.
This screen is the one that makes a person comfortable switching the rest on. You can read every message before anyone receives it, you can stop any one of them, and the two you cannot fix from here, the 4:00am reminder and the 5:47am promotion, are named on the screen rather than buried. Nothing here is a fixed instant. A trigger is "this many minutes before the class's own local start time", worked out at the moment of sending, which is why Harriet's instalment reminder is 9:00am in Sydney and not 9:00am in Austin, and why none of these times shift when the clocks change. The teardown covers no automation at all, so there is no claim here about whether competitors ship this. See FEATURE-GAP.md section 5.
| When, recipient's local time | Rule | Who it touched | Step | Channel | Outcome |
|---|---|---|---|---|---|
| Today 9:04am | Class reminder |
RDRosa Delgado
|
1 | SMS | Delivered, 9:04am |
| Today 9:00am | Class pack running out |
EWElise Whitcomb
|
2 | SMS | Delivered, held overnight from 9:12pm |
| Today 8:47am | Waitlist auto promote |
JKJordan Kessler
|
1 | SMS | Claimed the spot at 8:53am, 6 minutes |
| Today 8:31am | Card expiring in 14 days |
NONadia Okafor
|
1 | Delivered, opened 8:47am | |
| Today 8:12am | Win back |
TB
Tomas Brill
Day 33 of the sequence
|
2 | SMS | Failed, carrier rejected: number is a landline |
|
Today 7:58am
Austin, because hers was unknown
|
Class pack running out |
LR
Lena Ruiz
Moved to Denver in June
|
2 | SMS | Dropped, no time zone to resolve the window |
|
Yesterday 8:00am
Australia/Sydney, 5:00pm the day before in Austin
|
Tuition instalment due |
HT
Harriet Tull
200hr cohort 12, remote, Sydney
|
1 | Delivered, paid $650 the same morning | |
| Today 7:55am | Welcome series, first timer |
GSGrant Sayler
|
4 | SMS requested | Held, no consent. Email version sent instead |
| Today 7:02am | Late cancel and no show fee |
HKHana Kwon
|
1 | Fee written to balance, no card on file | |
| Yesterday 6:40pm | Failed payment dunning |
MDMarcus Doyle
|
2 | Delivered, paid $189 at 7:02pm | |
| Yesterday 4:15pm | Birthday |
ALAimee Lund
|
1 | Soft bounce, 552 mailbox full. Retrying at 24h | |
| Yesterday 11:02am | Review request |
PCPriya Chandra
|
1 | Email and SMS | Delivered, left 5 stars |
| Yesterday 9:58am | Win back |
SW
Sam Whitfield
Unsubscribed Jun 14
|
1 | Not sent, unsubscribed. Removed from the rule |
| What came back | Count | What the platform does next, on its own | What you have to do |
|---|---|---|---|
| Carrier rejected, the number is a landline | 6 | The number is flagged on the member record, that step falls to email for that person permanently, and no rule tries to text them again | Ask for a mobile at check in, or nothing |
| Invalid number, never valid | 4 | The rule stops for that person after one attempt, the record is flagged, and the front desk sees a task on their next visit | Correct the number on the record |
| Unsubscribed from marketing | 9 | Removed from every marketing rule permanently and immediately. Booking confirmations, receipts and class cancellations still reach them, those are transactional | Nothing. Only they can undo it |
| Soft bounce, mailbox full or unavailable | 19 | Retried at 24 hours and again at 72 hours. Three soft bounces in a row marks the address dormant and the rule hands that person to the front desk | Nothing unless it becomes a hard bounce |
| No time zone, the send window could not be resolved | 4 | Dropped rather than sent at an unknown local hour. Nothing is retried, because a retry has the same missing field | This is the one that needs you. Add a time zone to the studio |
Tomas Brill's text failed this morning because the number on his record is a landline, and that is now permanent: nothing in the library will try to text him again, his win back step fell to email at 8:13am, and Sam has a task to ask him for a mobile. A failure that repeats is a failure nobody handled. Every row here opens, including the failures, and every failure says what happens next and whether it needs you.
Started by Maria Chen, Aug 4. Nothing in this rule has ever sent a message to anyone.
- Trigger chosen 1
- Conditions set 4
- Consent declared on every step Notifications
- Quiet hours applied 8:00am to 9:00pm
- Frequency cap applied 4 per 7 days
- Every step has a message Step 5 empty
- Dry run read and signed off Not yet
- Approved by the owner Maria Chen
Locked by 3 of the 8 checks. It stays locked even for you. The dry run below is what clears the second one.
Those 33 people bill $6,237 a month between them, on the $189 unlimited plan.
| Member | Why they were caught | Step | Channel | What they would have received | Would it actually go? |
|---|---|---|---|---|---|
|
RD
Rosa Delgado
Unlimited Monthly, 14 months
|
2 check ins in 30 days, was averaging 11 | 1, then 3 | Email, then SMS | "A quiet month, and a spot with Priya if you want it", then the Thursday 9am text on Jul 12 | Both would send |
|
CV
Chris Vetter
Unlimited Annual, 3 years
|
1 check in in 30 days, paid through March | 1, then 3 | Email, then SMS | Same pair, Jul 8 and Jul 12 | Both would send |
|
NO
Nadia Okafor
Unlimited Monthly, 7 months
|
3 check ins in 30 days | 3 | SMS requested | Would receive the email a second time instead of the text, same offer | Held, no SMS consent on file |
|
EW
Elise Whitcomb
Unlimited Monthly, 2 years
|
2 check ins in 30 days | 3 | SMS | The Thursday 9am text, computed for 9:12pm on Jul 12, queued for 8:00am Jul 13 | Would wait, quiet hours |
|
TB
Tomas Brill
Unlimited Monthly, 5 months
|
0 check ins in 30 days | Never enters | None | Nothing. He is on day 34 of Win back | Skipped, condition 4 |
|
GS
Grant Sayler
Unlimited Monthly, 22 days
|
3 check ins since joining | Never enters | None | Nothing. He is 38 days short of the 60 day floor | Skipped, condition 3 |
|
AL
Aimee Lund
Unlimited Monthly, paused Jul 2
|
1 check in in 30 days | Never enters | None | Nothing. She paused her membership and told you why | Skipped, condition 2 |
Over the last 30 days this rule would have caught 38 members. Five are excluded by a condition, so 33 get the email. Four days later 26 of those 33 still had not booked, and of those 26, 7 have no SMS consent, so the text reaches 19 and the other 7 get the email a second time. Two of the 19 land after 9pm and wait until morning. That is 59 messages, 19 of them texts, and zero of them to somebody who never opted in.
| Switch | Members | What it allows | Rules that depend on it |
|---|---|---|---|
| Account and class notifications | 204 of 298 | Booking confirmations, class reminders, waitlist promotion, cancellations, receipts, payment failures | 18 of the 27 |
| Marketing | 96 of 298 | Any offer, promotion or win back, including a free session somebody did not ask about | 4 of the 27, and 2 of those cannot run at all yet |
Consent for the first is not consent for the second and never becomes it. Each is stored with the exact wording shown, the timestamp, the IP and the number it applied to, kept 4 years. A member who replies STOP is out of every automation immediately and permanently, not just the one that texted them, and nobody at the studio or at EYT can put them back. Only the member can.
A message caught by quiet hours is queued, never dropped. It goes at 8:00am. Transactional messages, a class reminder or a cancellation, are exempt in law and are exempt here, which is why 12 reminders go out at 4:00am for the 6:00am class.
The email ceiling is the mail provider's, not a preference, and 93 in an hour is close enough to 100 that it has to be raised before this studio runs a network wide announcement. If a rule would push past a ceiling it stops and tells you before the first message goes, rather than sending half a list and leaving you to work out where it stopped.
An unsubscribed member still receives booking confirmations, receipts and class cancellations. Those are transactional and are not marketing, which is the distinction the CAN-SPAM Act actually turns on. Only the member can opt themselves back in.
The reason to read this tab is that none of it is fine print. Quiet hours held 25 messages last month and every one still arrived. The consent check held 41 texts and 33 of those people were reached by email anyway. The frequency cap is holding 3 people today. A guardrail you can see the count on is a guardrail you can trust, which is the difference between this and a checkbox in a settings screen nobody opens.
Settings
Everything about your account and Core & Flow Austin in one place, in categories. The gear beside a section is a shortcut into the same settings, not a different set.
Who you are inside Core & Flow Austin, and what other people see when your name appears on a screen.
Your name appears on records that outlive your account. Changing it updates what is displayed and never rewrites an audit entry.
Display and accessibilityRarely changed
Closing your account removes your sign in and keeps every record you created, because a roster, a note or a receipt belongs to Core & Flow Austin rather than to you. Ask Network HQ to start it.
How you get in, what is still signed in, and how to stop it.
Twelve characters and nothing else. No forced symbol, no forced digit, and the field is checked against known breached passwords at save.
| Device | Browser or app | Last seen | State |
|---|---|---|---|
| MacBook Air, Austin TX | Chrome | This device, now | Current |
| iPhone, Austin TX | EYT app | Today, 5:04 AM | Active |
| Front desk iMac, Austin TX | Chrome | 31 July, 7:55 PM | Shared machine |
The front desk iMac is a shared machine and it has been signed in as you since 31 July. That is the session worth ending, not the one on your phone.
Recovery, trusted devices and sign in historyRarely changed
Every sign in, successful or not, is kept for 12 months with the device and the approximate location. It is the one log that cannot be turned off, because it is the only evidence available after an account is misused.
Named events, not categories. Every row here is a specific thing that happens, so you can decide whether you want to know about that thing.
Turning every one of these on puts roughly 40 items a week in front of you, and the effect is that you stop reading the three that mattered.
Digest, batching and escalationRarely changed
Four people at Core & Flow Austin. This screen is what each of them can do when you are not in the building.
| Person | Role | Can do without you | Needs you |
|---|---|---|---|
DMDana Michaels | Lead trainer | Teach, grade, sign observation hours | The final practical |
PAPriya Anand | Instructor | Teach, write class notes | Signing anything for a trainee |
SOSam Okonkwo | Front desk | Check in, sell, refund up to $50 | Memberships, and any refund above $50 |
MCMaria Chen | Studio owner | Everything not locked by HQ | Nothing |
Sam's $50 ceiling is the number that decides whether your Saturday is interrupted. Four refunds last month, none above $38, so the ceiling has never once cost you a phone call.
Leaving, and what a departing instructor takesRarely changed
Money in from members, money out to the network, and who is allowed to give any of it back.
Suspending rather than cancelling on the last retry keeps the member's history, their credits and the chance they update a card in March. Cancelling saves one awkward call and ends the relationship.
The full retry ladder, tax and revenue recognitionRarely changed
| Step | When | What the member gets |
|---|---|---|
| 1 | Day 0 | An email, one line, with a link to update the card |
| 2 | Day 3 | A second email and a text if they have consented |
| 3 | Day 7 | The desk is told, so it can be a conversation at check in |
| 4 | Day 10 | A final email naming the suspension date |
| 5 | Day 12 | The plan is suspended. Nothing is deleted. |
What this product holds about 298 members, 61 trainees and four people on staff, how long it holds it, what leaves on an export, and what happens when somebody asks to be forgotten.
| Record | Kept for | Why that long | On a deletion request |
|---|---|---|---|
| Member contact details | While active, then 24 months | A returning member should not start again | Deleted |
| Injury and pregnancy notes | While active, then 12 months | Shortest period that still lets an instructor teach them safely on return | Deleted |
| Class attendance | 7 years | Insurance and any injury claim | Anonymised |
| Payments and invoices | 7 years | Tax law, and it is not optional | Kept |
| Trainee records and certificates | Permanent | A certificate has to be verifiable in 2040 | Kept |
| Class notes written by an instructor | 3 years | Useful to the next instructor, not useful after that | Deleted |
| Sign in history | 12 months | The only evidence after an account is misused | Anonymised |
Kept, anonymised and deleted are three different answers and only one of them is a promise. A payment record survives a deletion request because tax law says so, and telling a member it was deleted when it was not is the worse failure.
Sensitive fields, sub processors and legal holdRarely changed
| Field | Owner | Instructor | Front desk | Network HQ |
|---|---|---|---|---|
| Injury and pregnancy notes | Read | Read | Flag only | Never |
| Date of birth | Read | Never | Read | Never |
| Home address | Read | Never | Read | Never |
| Card details | Last four | Never | Last four | Never |
Network HQ never reads a member record. It reads counts. That is the boundary the whole network model rests on and it is not a preference.
The outside systems this account touches, and what each one actually holds. A connection is a copy of your data somewhere else, so the second column matters more than the first.
Square is the one to deal with. It is taking retail payments outside the ledger, which is why September's retail number will not agree with your bank until it is retired.
Adding, removing, and what a disconnection doesRarely changed
The values Core & Flow Austin runs on, and the rows Network HQ holds. Both are here because you need to know which is which before you promise a member anything.
The 12 hour window and the $15 fee are the two rows your front desk defends every week. Moving the window to 24 hours would have charged 61 members last month instead of 34, most of them on a class that refills anyway.
Every locked row, and how to ask for an exceptionRarely changed
| Row | Value | Set by | When |
|---|---|---|---|
| Price floor, single class | $28 | Jessica Spillane | 12 Mar 2026 |
| Tuition band, 200 hour | $3,200 to $4,200 | Jessica Spillane | 4 Jan 2026 |
| Observation hours | 30 minimum | Jessica Spillane | 4 Jan 2026 |
| Lead trainer floor | 500 hour plus 3 years | Jessica Spillane | 4 Jan 2026 |
| Certificates are countersigned | Always | Jessica Spillane | 4 Jan 2026 |
| Marketing SMS needs consent | Always | Jessica Spillane | 4 Jan 2026 |
| Footer, logo and legal pages | Network template | Jessica Spillane | 4 Jan 2026 |
| No member names on the boards | Blocked at submit | Jessica Spillane | 4 Jan 2026 |
A locked row is not a bug. It is the licence. You can ask for an exception and it arrives at HQ as a thread with the row named, so the conversation starts with the specific thing rather than with a complaint.
The audit trail, the developer facing bits, and anything that is hard to undo. Most people never open this screen and that is the right number of times to open it.
| When | Who | What | Detail |
|---|---|---|---|
| 6 Aug, 6:58 AM | Sam Okonkwo | Refunded $38 | Late cancel, member asked at the desk |
| 5 Aug, 8:20 PM | Maria Chen | Changed the late cancel fee | $10 to $15 |
| 3 Aug, 11:02 AM | Maria Chen | Removed a booking | Reformer 7 out of service |
Every settings change in this product writes one of these. It cannot be turned off and it cannot be edited, including by the person it names.
The audit trail is what makes the rest of this product safe to delegate. A front desk with a $50 refund ceiling and a name on every use is safer than a front desk that has to ask.
Developer, support access and the product tourRarely changed
The tour is interactive rather than a document. It spotlights the real screen, dims the rest, and stops wherever you stop. Nothing it clicks changes anything.
Learning the platform
Not a second explanation of the product. The tour walks you through the job once. This is what you come back to: what changed since you were last here, and the eight things that are genuinely worth ten minutes each.
Three things shipped since Jul 12
Each one is a minute to read and a button that opens the screen it is about. Software that grows and never says so is software people stop exploring after the first month.
You have read none of the three. Nothing chases you about that and nothing marks you behind, because a studio owner is not a student here.
| What shipped | Why you would care | Shipped | |
|---|---|---|---|
|
Teacher pay, both directions
In the pricing calculator
|
Pin the price or pin the pay. Built for the studio that inherited a contract it cannot move. | Aug 6 | |
|
Scan in, rate, come back
On the front desk screen
|
A rotating code for your regulars, and a rebook text that only goes to people who liked that teacher. | Aug 6 | |
|
Jessica's content library
In marketing
|
Thirty four pieces you can send under your own name, searchable by what you meant rather than what you typed. | Aug 6 |
| Lesson | The thing the tour did not have room for | Minutes | |
|---|---|---|---|
| Waiving a late cancel | Why the fee and the pack session are two separate decisions, and where each one is undone | 6 | Read |
| Class packs are a liability | $3,478 of unused sessions is money you owe in classes, not revenue you have earned | 8 | Read |
| What a locked setting means | Which fourteen rows HQ has fixed, why, and how an exception request actually works | 7 | |
| Retention moves before revenue | Reading a join cohort chart, and the month you can still do something about it | 11 | |
| Consent is two switches | Why a member can be on your list and still never receive a text, and why that is correct | 9 | |
| Apparatus out of service | How marking one reformer out turns twelve spots into eleven everywhere, by itself | 4 | |
| A declined card is a churn event | The five step retry ladder, and the seven days a member keeps booking through it | 7 | |
| Running a cohort alongside classes | Two businesses in one room, and the four numbers that keep them from eating each other | 12 |
For your team, not for youFront desk and instructors
Sam and your instructors have their own tour and their own short list, on their own surfaces. Neither is the studio owner's version with things removed: the front desk one is about one eight hour shift, and the instructor one is about teaching.
| Who | Their tour | Their lessons | Taken |
|---|---|---|---|
| Front desk | 15 steps | 4 | Sam, Jul 30 |
| Instructors | 15 steps | 5 | Dana, Jul 14. Priya has not |
| Members | 15 steps | 3 | Offered on first sign in |
Priya has not taken hers and nothing here will nag her about it. What it does instead is show you, once, on this screen, so you can mention it in a room rather than by email.
Payroll
What you owe your teachers this period, and the run that pays them. Rates live on each teacher in Team; this is the money leaving.
| Person | Basis | Classes / hours | Gross pay |
|---|---|---|---|
| Dana Michaels | Per class | 24 classes | $1,152 |
| Priya Anand | Per class | 16 classes | $672 |
| Sam Ortiz | Hourly | 60 hrs | $1,320 |
| Guest specialists, stipend | Flat | · | $150 |
| Total this period | $3,294 |