Search clients, classes, cohorts…
MC
Good morning, Maria
Here is your studio at a glance. Everything below is live in the real platform.
This is your co-pilot. EYT can see everything on this
dashboard and act on it, like a studio manager who never sleeps. Ask
it anything below.
Today's classes
Open schedule
| Time | Class | Instructor | Booked | |
|---|---|---|---|---|
| 6:00 AM | Reformer Flow | Dana Michaels | Full · 2 waitlist | |
| 9:00 AM | Mat Fundamentals | Priya Anand | In session now | |
| 12:00 PM | Express Reformer | Dana Michaels | Open | |
| 4:30 PM | Prenatal Pilates | Priya Anand | Open | |
| 6:00 PM | Reformer Sculpt | Dana Michaels | Open |
Needs attention
2 tuition payments behind
Ana Ferreira & one other in the Spring cohort. Send reminder.
Ana Ferreira & one other in the Spring cohort. Send reminder.
3 leads to follow up
All booked an intro this week. First reply wins.
All booked an intro this week. First reply wins.
New from EYT HQ
Q3 Marketing Kit needs your acknowledgement.
Q3 Marketing Kit needs your acknowledgement.
Teacher Training spotlight
Manage cohorts
200hr Comprehensive · Spring 2027
Lead trainer Dana Michaels · starts Mar 2 ·
Enrolling
$31,400
collected of $51,200
14 / 16 seats
Applicants pending
3
Paid in full
11
On payment plan
3
Waitlist
4
Recent activity
JK
Jordan Kessler
applied to the Spring cohort
8 min ago
LT
Leah T. bought Unlimited Monthly
40 min ago
MW
Marcus W. joined the 9:00 waitlist
1 hr ago
AF
Ana Ferreira
payment failed, retry queued
2 hr ago
Booking
Core & Flow Austin's fixed grid of reformers, mats and towers, one class at a time.
Reformer 7 is out of service until Friday.
Studio capacity for reformer classes today is 12, down from the usual
13. Every row below already reflects the reduced count.
Reformer grid, today
R1R2R3R4R5R6R7 outR8R9R10R11R12R13
12 of 13 reformers in service. Reformer 7 goes back on the floor Friday, and every reformer class after that returns to a denominator of 13 automatically.
Today's classes
| Time | Class | Teacher | Apparatus | Booked | Status |
|---|---|---|---|---|---|
| 6:00 AM · 50 min | Reformer Flow |
DMDana Michaels
|
Reformer, 12 of 13 | Full, 2 waitlisted | |
| 9:00 AM · 50 min | Mat Fundamentals |
PAPriya Anand
|
Mat room, 20 spots | In session now | |
| 12:00 PM · 50 min | Express Reformer |
DMDana Michaels
|
Reformer, 12 of 13 | 2 open | |
| 4:30 PM · 50 min | Prenatal Pilates |
PAPriya Anand
|
Mat + tower, 8 spots | 4 open | |
| 6:00 PM · 50 min | Reformer Sculpt |
DMDana Michaels
|
Reformer, 12 of 13 | 1 open |
5 of 5 classes today. Reformer classes read against 12 of 13 until
Friday.
Reformer Flow
Roster, 12 of 12
| Member | Reformer | Membership | Notes |
|---|---|---|---|
|
LTLeah Thompson
|
R1 | Unlimited Monthly | VIP |
|
MWMarcus Webb
|
R2 | 8-Class Pack, 3 left | · |
|
PCPriya Chandra
|
R3 | Annual Unlimited | TT student |
|
WOWendy Okafor
|
R4 | 5-Class Pack, 1 left | · |
|
CBColin Baptiste
|
R5 | Unlimited Monthly | · |
|
MVMarisol Vega
|
R6 | Drop-in | · |
|
DCDerek Choi
|
R8 | 10-Class Pack, 6 left | · |
|
GSGrace Sullivan
|
R9 | Unlimited Monthly | Payment overdue |
|
INIvy Nakamura
|
R10 | Unlimited Monthly | · |
|
OFOwen Fitzgerald
|
R11 | 8-Class Pack, 2 left | · |
|
TNTomas Nunez
|
R12 | Intro Offer | 2nd class ever |
|
RDRosa Delgado
|
R13 | Annual Unlimited | · |
Waitlist, 2
JKJordan Kessler1st, since 8:14 AM
AOAmara Osei2nd, since 8:41 AM
If a spot opens, Jordan has 15 minutes to claim it by text before it passes to Amara.
Cancel inside the window
A cancellation tonight frees a reformer and texts Jordan Kessler first. No answer in 15 minutes and the spot passes to Amara.
Who can teach these
Dana Michaels, Priya Anand and Sam Ortiz are assignable today. Anyone you add here can be put on a class immediately.
A series repeats automatically. Editing one asks
whether the change applies to today's class only or to every class from
today forward.
Every recurring class
| Series | Days | Time | Teacher | Apparatus | Capacity | Status | |
|---|---|---|---|---|---|---|---|
| Reformer Flow | Mon to Fri | 6:00 AM | Dana Michaels | Reformer | 13 | Active | |
| Mat Fundamentals | Daily | 9:00 AM | Priya Anand | Mat | 20 | Active | |
| Express Reformer | Mon to Fri | 12:00 PM | Dana Michaels | Reformer | 13 | Active | |
| Prenatal Pilates | Tue, Thu | 4:30 PM | Priya Anand | Mat + tower | 8 | Active | |
| Reformer Sculpt | Mon to Fri | 6:00 PM | Dana Michaels | Reformer | 13 | Active | |
| Weekend Sculpt | Sat | 8:00 AM | Priya Anand | Reformer | 13 | 3 waitlisted |
Editing "Reformer Flow" from today forward moves the whole Mon to Fri
series. Editing just today only changes this instance.
Studio-wide waitlist
| Class | When | Capacity | Waitlisted | First in line | Waiting since | |
|---|---|---|---|---|---|---|
| Reformer Flow | Today, 6:00 AM | 12 of 12 | 2 |
JKJordan Kessler
|
8:14 AM | |
| Weekend Sculpt | Sat, 8:00 AM | 13 of 13 | 3 |
MVMarisol Vega
|
Yesterday | |
| Reformer Sculpt | Today, 6:00 PM | 11 of 12 | 0 | · | · | · |
Auto-promote is on studio-wide. The first person in line gets 15 minutes to claim a spot before it passes to the next person.
These are Core & Flow Austin's own settings.
Every studio on GetEYT sets its own window, its own fees and its own
claim time.
Current settings
What a member reads
Cancel before 6:00 PM the night before a 6:00 AM class and the spot opens back up, no charge, no session spent.
Cancel after that window and a monthly member is charged $15; a drop-in or pack member loses the session entirely, no refund.
No-show without cancelling costs $25, charged automatically to the card on file, whether or not the class was full.
A waitlisted member who is offered a spot has 15 minutes to claim it before it passes to the next person in line.
EYT sits inside booking. It can fill a class from the waitlist,
move someone between reformers, or explain a cancellation fee, all from a
sentence.
Teacher Training
Run your certification cohorts end to end: enrollment, tuition, curriculum and certificates. This is where the big revenue lives.
Active cohorts
3
TT revenue (YTD)
$84,200
Seats filled
34 / 48
Avg. seat price
$2,795
All cohorts
| Cohort | Program | Status | Dates | Lead trainer | Seats | Revenue |
|---|---|---|---|---|---|---|
| 200hr Comprehensive · Spring 2027 | 200-Hour | Enrolling | Mar 2 to May 18 |
DMDana Michaels
|
14 / 16 | $31,400 |
| 200hr Comprehensive · Fall 2026 | 200-Hour | In progress | Sep 8 to Nov 22 |
DMDana Michaels
|
18 / 18 | $57,600 |
| 300hr Advanced · Winter 2026 | 300-Hour | Completed | Jan 6 to Mar 30 |
MWMarcus Webb
|
10 / 12 | $38,000 |
| Prenatal Specialty · Summer 2027 | Specialty | Draft | Jun 14 to Jul 26 |
PAPriya Anand
|
0 / 10 | $0 |
200hr Comprehensive · Spring 2027
Enrolling
Session schedule
| Wk | Date | Module | Category | Hrs | Trainer |
|---|---|---|---|---|---|
| 1 | Mar 2 | Foundations & History | Philosophy | 7.5 | Dana Michaels |
| 2 | Mar 9 | Mat Repertoire I | Techniques | 7.5 | Dana Michaels |
| 3 | Mar 16 | Anatomy & Physiology II | Anatomy | 7.5 | Dana + Dr. A. Reyes |
| 4 | Mar 23 | Reformer Repertoire I | Techniques | 7.5 | Dana Michaels |
| 5 | Mar 30 | Teaching Methodology I | Methodology | 7.5 | Dana Michaels |
| 6 | Apr 6 | Special Populations | Techniques | 7.5 | Priya Anand |
Showing 6 of 24 sessions
Hours reconciliation
Techniques & Practice98 / 100
Teaching Methodology25 / 25
Anatomy & Physiology22 / 20
Philosophy / Ethics30 / 30
Practicum25 / 25
Total
200 / 200
3 applications pending review. Enrollment requires
a deposit within 5 days of acceptance or the seat releases.
Applicants
| Applicant | Applied | Decision |
|---|---|---|
|
JK
Jordan Kessler
3 yrs practicing · Instagram
|
Jan 14 | Pending |
|
AF
Ana Ferreira
5 yrs · teaches privates
|
Jan 9 | Accepted |
|
SW
Sam Whitfield
Cohort full at review
|
Dec 30 | Waitlisted |
|
MO
Michelle Ostrow
Scheduling conflict
|
Jan 2 | Declined |
Seats
Confirmed
14
Open seats
2
Paid in full
11
Deposit only
3
Waitlist
4
Applicants
3
Enrolled roster
PCPriya ChandraPaid in full
MDMarcus DoylePlan · current
AFAna FerreiraPlan · behind
LOLeah OrnsteinPlan · current
Total contracted
$51,200
16 seats
Collected to date
$31,400
Outstanding
$19,800
active plans
Behind on payment
2
Pricing
Per-student billing
| Student | Plan | Paid | Next payment | Status |
|---|---|---|---|---|
| Priya Chandra | Pay in full | $3,200 / $3,200 | · | Paid in full |
| Marcus Doyle | Deposit + 6 | $1,400 / $3,200 | $450 · Feb 15 | Current |
| Ana Ferreira | Deposit + 6 | $950 / $3,200 | $450 · Feb 3 | Behind 3 days |
| Leah Ornstein | Deposit + 3 | $2,133 / $3,200 | $533 · Feb 20 | Current |
The wedge feature. A certificate can only be issued
when attendance, exam, practicum and tuition are all complete. No
spreadsheet, no manual audit. This is what other platforms can't do.
Fall 2026 · student progress
12 / 16 eligible
| Student | Attendance | Exam | Practicum | Status |
|---|---|---|---|---|
| Priya Chandra | 100% | 92% | 3/3 | Certified |
| Marcus Doyle | 96% | 85% | 3/3 | Eligible |
| Ana Ferreira | 79% | 88% | 2/3 | Attendance short |
| Leah Ornstein | 100% | 90% | 3/3 | Balance owed |
Marcus Doyle · requirements
- Attendance ≥ 90% 96%
- Written exam ≥ 80% 85%
- Teaching practicum 3/3
- Tuition paid in full Paid
Ana Ferreira's button stays locked until attendance clears 90%.
EYT knows your curriculum. Ask it to draft a cohort update,
check a student's hours, or chase an unpaid tuition balance.
Clients & Leads
Every member and every prospect in one place, with the segments and follow-ups that turn intros into memberships.
Members
298 active
| Client | Membership | Status | Last visit | Visits | LTV | Churn risk | Tags |
|---|---|---|---|---|---|---|---|
|
LT
Leah Thompson
leah.t@email.com
|
Unlimited Monthly | Active | Today | 84 | $8,190 | Low | VIP |
|
MW
Marcus Webb
m.webb@email.com
|
8-Class Pack | Active | Yesterday | 31 | $2,635 | Low | Reformer |
|
PC
Priya Chandra
priya.c@email.com
|
Annual Unlimited | Active | 2 days ago | 142 | $11,940 | Low | TT student |
|
RB
Rachel Bloom
rachel.b@email.com
|
Unlimited Monthly | Paused | 3 weeks ago | 56 | $5,320 | High · 21d inactive | |
|
TN
Tomas Nunez
tomas.n@email.com
|
Intro Offer | On trial | Today | 3 | $87 | Medium · unconverted | New |
|
GS
Grace Sullivan
grace.s@email.com
|
Pack, expired | Payment overdue | 1 week ago | 22 | $1,980 | High · card declined |
Showing 6 of 298 members.
6 of 298 members need attention this week: 1 paused, 1 overdue on payment, 1 still on trial past day 10.
Automations run in the background. New lead gets an
instant welcome text and email, then follow-up nudges, and a task on
your list if they go cold.
Leads, last 30 days
42 new
| Lead | Source | First touch | Booked | Owner | Age | Stage | |
|---|---|---|---|---|---|---|---|
| Olivia Reyes | 12 min ago | Not yet |
MMaria
|
< 1 day | New | ||
| Ben Carter | Website | 1 hr ago | Not yet |
MMaria
|
< 1 day | New | |
| Sofia Marin | Walk-in | 3 hr ago | Not yet |
MMaria
|
< 1 day | New | |
| Dylan Foster | FB lead ad | 2 days ago | Not yet |
MMaria
|
2 days | Contacted | |
| Amara Osei | Referral | 3 days ago | Not yet |
MMaria
|
3 days | Contacted | |
| Hannah Lee | 6 days ago | Intro class, Thu 6:00 |
MMaria
|
6 days | Trial booked |
Showing 6 of 42 leads from the last 30 days.
Smart lists
| Segment | Definition | Members | |
|---|---|---|---|
| VIP | Unlimited plan and 75+ visits | 12 | |
| At risk | No visit in 21+ days, membership still active or paused | 9 | |
| TT alumni | Completed or currently enrolled in teacher training | 24 | |
| Reformer regulars | 3 or more reformer classes a week for the last month | 156 | |
| Prenatal | Booked into Prenatal Pilates in the last 90 days | 14 | |
| New this month | Joined in the last 30 days | 18 |
Segments update automatically overnight. Message one and it becomes a saved audience in the automations you already have.
Add a note
Type a note about Leah...
Show options, attach a file or change details
Activity
M
Maria checked Leah in for 6:00 AM Reformer Flow
today at 6:02 AM
DM
Dana Michaels left a note: Leah's shoulder feels
great after last week's modifications
today at 6:52 AM
$
Automated: payment of $189 processed for Unlimited
Monthly
Aug 1
M
Maria answered a text: Leah asked about bringing a
friend on a guest pass
last Thursday
·
Added to the VIP segment
7/3/2026
LT
Leah Thompson
Active
Membership
Contact
Tags
VIP
Payment method
Visa ···· 4242, exp 03/28
Upcoming bookings
Thu, 6:00 AM Reformer Flow
Sat, 8:00 AM Weekend Sculpt
Lifetime
EYT works your pipeline. It can write the follow-up, text a cold
lead, or launch a win-back to lapsed members while you teach.
Memberships & packages
Every plan, every pack, and the people on them.
All plans
| Plan | Price | Active | Churn (30d) | MRR | Status |
|---|---|---|---|---|---|
| Unlimited Monthly | $179 / mo | 76 | 2.1% | $13,604 | Healthy |
| Annual Unlimited | $1,788 / yr | 26 | 0.8% | $3,874 | Healthy |
| 5-Class Monthly | $89 / mo | 24 | 4.6% | $2,136 | Watch |
|
Founding Member Legacy
Closed to new sales since 2023
|
avg $97 / mo | 5 | 20.0% | $486 | Dying |
Founding Member Legacy lost one of its five remaining members this month, a 20 percent monthly churn rate on a plan you cannot sell your way out of because it is closed. At this pace it is gone in under a year, and the $486 it still contributes disappears with it.
Members on a plan
131 of 298 active members
| Client | Plan | Member since | Next bill | Status |
|---|---|---|---|---|
|
LTLeah Thompson
|
Unlimited Monthly | Jan 2025 | Mar 14 | Current |
|
DMDevon Marsh
|
Unlimited Monthly | Jun 2024 | Mar 9 | Current |
|
JRJordan Ruiz
|
Unlimited Monthly | Nov 2025 | Card failed | Past due, 1 day |
|
EBElena Brooks
|
Annual Unlimited | Sep 2023 | Renews Sep 2026 | Current |
|
SDSofia Delgado
|
Unlimited Monthly | Aug 2025 | Mar 6 | Downgrade pending |
|
CYCarol Yates
Founding Member Legacy, $89 / mo
|
Founding Member Legacy | Mar 2019 | Mar 11 | Current |
2 requests need a decision today
A pause or downgrade left unanswered for 5 days auto-approves at the client's requested terms.
Pause, downgrade and cancellation
queue
| Client | Request | Reason given | Requested | Effective | Status |
|---|---|---|---|---|---|
|
TNTomas Nunez
|
Cancel | Injury, doctor's orders, cannot attend right now | Mar 1 | Mar 1 | Pending |
|
SDSofia Delgado
|
Downgrade | Schedule conflict with a new job, can't make it 3 times a week anymore | Feb 24 | Mar 6 | Pending |
|
JRJordan Ruiz
|
Pause, 60 days | Cost too high right now, wants to keep the rate | Feb 20 | Mar 1 to Apr 30 | Approved |
|
GKGrace Kim
|
Cancel | Moving out of state end of month | Feb 27 | Mar 31 | Approved |
|
MWMarcus Webb
|
Cancel | Relocating for work | Feb 15 | Feb 28 | Processed |
Three of the last five requests gave a reason a save offer cannot fix: injury, relocation, a new job's schedule. This is the number that tells you whether you have a retention problem or people's lives changing, and this month it is mostly the second one.
$3,478 is sitting as unredeemed liability
Across 161 outstanding sessions. That is real cash already collected for classes you still owe.
Class packs
| Pack | Price | Sold (30d) | Unredeemed sessions | Expires | Liability |
|---|---|---|---|---|---|
| 5-Class Pack | $110 · $22 / session | 18 | 42 | 60 days | $924 |
| 8-Class Pack | $160 · $20 / session | 24 | 61 | 90 days | $1,220 |
| 20-Class Pack | $460 · $23 / session | 6 | 58 | 180 days | $1,334 |
| Total | 48 | 161 | $3,478 |
The 20-Class Pack has the longest expiry window and the most unredeemed sessions per pack sold, 9.7 average. That is the pack most likely to expire unused and turn into a refund request instead of a class taught.
EYT manages billing for you. It can pause a membership, recover a
failed card, or flag a pack about to expire unused.
Payments
Every dollar that moved, what is stuck, and when it lands in your bank. Your own Stripe account, your own payouts, your own disputes.
Collected (7d)
$9,240
31 transactions today
Avg transaction
$142
Refunds (7d)
$118
Failed / retrying
3
$718 in dunning
Transactions
| Date | Client | Description | Method | Net | Status |
|---|---|---|---|---|---|
| Mar 2 | Leah Thompson | Unlimited Monthly | Visa ···· 4471 | $173.42 | Paid |
| Mar 2 | Tomas Nunez | Intro Offer | Apple Pay | $57.09 | Paid |
| Mar 2 | Marcus Doyle | TT installment 3 of 6 | Visa ···· 4471 | $436.95 | Paid |
| Mar 1 | Devon Marsh | Unlimited Monthly | Mastercard ···· 9012 | $173.42 | Paid |
| Mar 1 | Grace Kim | 8-Class Pack refund | Mastercard ···· 2210 | -$118.00 | Refunded |
| Mar 1 | Elena Brooks | Private session | Visa ···· 6620 | $65.00 | Paid |
$718 across 3 accounts is sitting in dunning, 1 to 6 days out
Sofia Delgado's card is on its final automatic attempt.
Failed charges and retry schedule
| Client | Charge | Amount | Card | Failure reason | Attempt | Next retry | Action |
|---|---|---|---|---|---|---|---|
|
AFAna Ferreira
|
TT installment 3 of 6 | $450.00 | Visa ···· 3301 | Insufficient funds | 2 of 4 | Mar 6 · 3 days in dunning | |
|
JRJordan Ruiz
|
Unlimited Monthly | $179.00 | Mastercard ···· 7734 | Card expired | 1 of 4 | Mar 4 · 1 day in dunning | |
|
SDSofia Delgado
|
5-Class Monthly | $89.00 | Visa ···· 5541 | Do not honor | 3 of 4, final attempt | Mar 3 · 6 days in dunning |
Sofia's is the one that matters today. One more failed attempt and her membership auto-pauses, and she already has a downgrade request sitting in the memberships queue, so this may not be a card problem, it may be her deciding to leave.
Next payout
$1,410
tomorrow · to your bank
Available balance
$6,910
in your Stripe
Pending
$2,340
clearing
Payout history
| Date | Amount | Bank | Status |
|---|---|---|---|
| Mar 4 | $1,410 | Chase ···· 8820 | Scheduled |
| Feb 25 | $1,680 | Chase ···· 8820 | Paid |
| Feb 18 | $1,205 | Chase ···· 8820 | Paid |
| Feb 11 | $1,540 | Chase ···· 8820 | Paid |
| Feb 4 | $1,390 | Chase ···· 8820 | Paid |
This is your own Stripe account. Payouts land straight
in your bank on a rolling schedule, and EYT never touches the money in
between.
Refund requests
| Client | Item | Amount | Reason | Requested | Status |
|---|---|---|---|---|---|
|
GKGrace Kim
|
8-Class Pack, unused balance | $118.00 | Moving out of state, wants remaining balance back | Feb 28 | Approved & paid |
|
TNTomas Nunez
|
Intro Offer, partial | $29.50 | Injury, only used 1 of 2 weeks | Mar 1 | Pending review |
EYT handles the money side. It can send a payment link, issue a
refund, or explain exactly where a payout is going.
Ordering from HQ
The quarterly EYT catalogue.
Bulk buying power, passed to the network.
Headquarters negotiates the quarterly catalogue at network volume. A
single studio could not get $6.20 grip socks on its own.
The Q4 catalogue
Q4 2026, seven lines, negotiated at network volume. Ordering closes
Sep 30, and this studio has spent $4,120 on stock so far this
year.
EYT grip socks
66%
Apparel & grip · 24 minimum
14 on the shelf
Studio tote
63%
Apparel · 24 minimum
6 on the shelf
Water bottle
61%
Small props · 12 minimum
18 on the shelf
Resistance band set
58%
Small props · 12 minimum
3 left, below the reorder line
Cadillac-branded mat
62%
Mats · 12 minimum
9 on the shelf
EYT logo tee, women's
65%
Apparel · 12 minimum
draft order of 24
Reformer strap covers, pack of 4
62%
Apparatus care · 12 minimum
21 on the shelf
You pay is what this studio pays HQ. You sell at is what it charges a
member, and it is the only one of the two a studio may change.
Orders from EYT HQ
| Order | Placed | Items | Total | Status | Expected |
|---|---|---|---|---|---|
| EYT-Q4-0142 | Aug 1 | 48 grip socks, 24 totes | $825.60 | Confirmed | Ships Sep 2 |
| EYT-Q3-0119 | May 28 | 24 water bottles, 12 band sets | $367.00 | Delivered | Received Jun 14 |
| EYT-Q3-0098 | May 2 | 12 Cadillac-branded mats | $174.00 | Delivered | Received May 19 |
| EYT-Q4-0151 | · | 24 logo tees, mixed sizes | $237.60 | Draft, not submitted | Orders close Sep 30 |
EYT tracks every order back to HQ. Ask it what's still in
transit or what the studio spent on stock this quarter.
Resistance band set is below the reorder line. The next
EYT order does not land until September. Sell the last three or fold it
into a bundle before the shelf goes empty.
| Product | On shelf | Reorder line | Sold, 30d | Status |
|---|---|---|---|---|
| EYT grip socks | 14 | 10 | 22 | OK |
| Studio tote | 6 | 5 | 4 | Watch |
| Water bottle | 18 | 8 | 11 | OK |
| Resistance band set | 3 | 5 | 9 | Low, order now |
| Cadillac-branded mat | 9 | 4 | 2 | OK |
| Reformer strap covers | 21 | 6 | 1 | OK, slow mover |
Marketing & automations
Campaigns, the lifecycle messages that run while you teach, and where your last 42 leads actually came from.
Campaigns
| Campaign | Channel | Sent / reach | Open | Click | Revenue | Status |
|---|---|---|---|---|---|---|
| Fall cohort early bird | Email + SMS | 312 / 226 | 54% | 11% | $0 | Scheduled, Sep 1 |
| Spring cohort launch | 1,240 | 51% | 9% | $8,400 | Sent | |
| Intro offer | IG + Facebook | 12,400 impr. | · | 2.1% | $1,860 | Active |
| Refer-a-friend | SMS | 480 consented | · | 14% | $3,140 | Active |
| Summer challenge | draft | · | · | · | Draft |
SMS sends only ever reach the consented count, never the full list.
Every SMS step checks consent first. A member who never
opted in is never texted by an automation. It falls back to email, or it
holds and does nothing. This is a per-message TCPA liability if it is
wrong, so it is enforced by the platform, not by someone remembering to
check a box.
Running now
5 rules, 4 live
Welcome series, first-timer7 people in it right now
Win-back, 30 days no visit24 people in it right now
Birthday3 this week
Class pack expiring9 packs, within 14 days
Waitlist promotedInstant, 6 promotions this month
Welcome series, first-timer
7 in it now · $1,240 first-month dues attributed, 30d
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | Immediately | Booking confirmation, what to bring, where to park | Email, no consent needed | |
| 2 | 2 hrs before class | SMS | Reminder and studio address | Sent to 6, opted in |
| 3 | 1 day after | How did it feel, plus the intro offer | Email, no consent needed | |
| 4 | 3 days after, if no 2nd booking | SMS | Nudge to book class two before the offer expires | 1 held, no SMS consent |
Win-back, 30 days no visit
24 in it now · $620 in rebooked packs attributed, 30d
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | Day 30 since last check-in | We miss you, plus a free class | Email, no consent needed | |
| 2 | Day 33 | SMS | Short reminder, same offer | Sent to 16, opted in |
| 3 | Day 40 | A deeper win-back offer, one time only | Email, no consent needed |
8 of the 24 have no SMS consent on file, so step 2 reaches 16, not 24.
Birthday
3 this week · $85 attributed, 30d
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | On their birthday, 8am | Happy birthday, a free class on us | Email, no consent needed | |
| 2 | Same day, 8am | SMS | Short version, same offer | Sent to 2, opted in |
Class pack expiring
9 packs within 14 days · $940 renewal revenue, 30d
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | 7 days before expiry or 2 classes left | Your pack is almost done, here is renewal pricing | Email, no consent needed | |
| 2 | 2 days before expiry | SMS | Last chance, one tap to renew | Sent to 7, opted in |
2 of the 9 have no SMS consent, they only get the email step.
Waitlist promoted
Instant, event-driven
| Step | Delay | Channel | Message | Consent |
|---|---|---|---|---|
| 1 | The instant a spot opens | SMS | You're in, reply to confirm within 30 minutes | No consent, falls to step 2 instead |
| 2 | Same instant, if step 1 can't send | You're in, reply to confirm within 30 minutes | Email, no consent needed |
6 promotions this month. No new revenue counted here, it protects
classes that would otherwise run under capacity.
Audiences
| Audience | Definition | Size | SMS consented | Used in |
|---|---|---|---|---|
| All active members | Membership status is active | 298 | 204, 68% | Newsletter, birthday, win-back |
| New leads (30d) | Inquired in the last 30 days | 42 | 38, 90% | Welcome series, attribution |
| Lapsed, 30+ days | No check-in in 30 or more days | 24 | 16, 67% | Win-back automation |
| Class pack expiring | 2 or fewer classes, or expires within 7 days | 9 | 7, 78% | Class-pack expiring automation |
| Waitlisted right now | On a waitlist for any upcoming class | 4 | 4, 100% | Waitlist promoted automation |
| Birthday this month | Date of birth falls in the current month | 3 | 2, 67% | Birthday automation |
SMS consent is required to join the waitlist, which is why that audience
is the only one at 100%.
Where the last 42 leads came from
Last 30 days
| Source | Leads | Booked a trial | Became a member | Lead to member |
|---|---|---|---|---|
| 14 | 7, 50% | 4 | 29% | |
| Google, search & profile | 12 | 4, 33% | 2 | 17% |
| Referral program | 6 | 5, 83% | 4 | 67% |
| Studio website & blog | 5 | 1, 20% | 1 | 20% |
| Walk-in | 3 | 1, 33% | 1 | 33% |
| ClassPass listing | 2 | 0 | 0 | 0% |
| Total | 42 | 18, 43% | 12 | 29% |
Referral is 14% of lead volume but a third of new members. It converts leads to paying members at 67%, more than double Instagram's 29% and four times Google's 17%.
EYT runs your marketing. It can launch a campaign, hold an SMS for
someone without consent, or spin up a referral push in a click.
You do not have to think of anything
Every two weeks Jessica writes one thing worth saying and it lands here. 34 pieces so far.
Or describe what is on your mind
"a member asked me whether she should be drinking more water"
It reads what you meant, not the words you used. "Should I sell water" and
"a member asked about hydration" both find the same three pieces.
Closest to what you just described
34 pieces, searched by meaning
| Piece | Published | Used by | What it argues | |
|---|---|---|---|---|
|
Why your studio should sell water in glass
From the Aug 6 podcast
|
2 days ago | 4 studios | Plastic, heat and what a $4 bottle says about the room it is sold in | |
|
What to eat before a 6:00 AM class
And what not to
|
Jul 23 | 6 studios | The question every early class gets asked, answered once | |
|
Hydration and the pelvic floor
Clinical, and careful about it
|
Jun 11 | 3 studios | Where the evidence is thin, said plainly, with what to tell a member who asks |
Nothing here is auto-posted for you. Every piece is opened, edited and sent by a person.
Your four templates
Four shapes, not forty.
| Template | For | Used here |
|---|---|---|
| The monthly letter | One idea, one class to book, one line from you | 7 times |
| The one thing | A single article, no schedule, no sale | 3 times |
| Cohort opening | A 200hr or 500hr intake, dates and seats | 2 times |
| This week at the studio | Substitutes, closures and a workshop | 11 times |
Core & Flow has sent "this week at the studio" eleven times and the monthly letter seven.
What is yours and what is hers
Your logo, your colours, your voiceEvery piece is a starting point.
Yours
Your member listNever leaves your studio. The network cannot see who you sent to,
or how many.
Yours
The wordsHers, licensed to you while you are in the network. You can edit
and send them, and you cannot sell them on.
Hers
Which pieces get usedShe sees that four studios used the water piece. She does not see
your open rate on it.
Shared
The count is the only thing that travels up, and it is what tells her what to write next.
Teachers
Your instructors and front desk, what they are paid, who covers a class, and who holds which EYT certification. Hours and rates hand off to Gusto automatically.
Team
| Name | Role | Access | Classes / wk | Certification | Pay |
|---|---|---|---|---|---|
| Dana Michaels | Lead instructor | Full | 12 | 300-Hour | $48 / class |
| Priya Anand | Instructor | Standard | 8 | 200-Hour | $42 / class |
| Marcus Webb | Guest lead trainer | Standard | 2 | 300-Hour | $65 / session |
| Sam Ortiz | Front desk | Desk only | · | · | $22 / hr |
| Maria Chen | Owner | Admin | 3 | · | Owner |
Pay models in use
| Model | Who | Rate | Notes |
|---|---|---|---|
| Per class |
PAPriya Anand
|
$42 flat | Same rate regardless of fill |
| Per class, head bonus |
DMDana Michaels
|
$48 + $4 / head above 10 | Lead instructor fill incentive |
| Private rate | Dana Michaels, Priya Anand | $65 / session | Instructor keeps 70%, studio 30% |
| Admin hourly |
SOSam Ortiz
|
$22 / hr | Front desk, non-teaching hours |
These four models are what the pricing calculator's teach-pay range is built from.
1 class still needs a sub
Thursday's 5:30pm slot is unfilled for tomorrow.
Substitution requests
| Class | Date | Original instructor | Reason | Sub | Status |
|---|---|---|---|---|---|
| 6:00am Reformer Flow | Mar 5 | Dana Michaels | Leading the TT weekend intensive | Priya Anand | Filled |
| 5:30pm Reformer Flow | Mar 7 | Priya Anand | Personal, family event | · | Open |
| 9:00am Mat Fundamentals | Mar 12 | Priya Anand | Continuing education day, EYT renewal | Marcus Webb | Filled |
This matters because it is a licensed network.
EYT HQ can see certification status across every studio. A lapsed
certification here shows up there too.
Certification status
| Instructor | Certification | Issued | Expires | CE hours | Status |
|---|---|---|---|---|---|
|
DMDana Michaels
|
300-Hour Advanced | Jun 2022 | Jun 2027 | 18 of 12 required | Current |
|
PAPriya Anand
|
200-Hour Comprehensive | Aug 2024 | Aug 2026 | 8 of 12 required | 4 hours short, due in 60 days |
|
MWMarcus Webb
|
300-Hour Advanced | Mar 2019 | Mar 2026 | 0 of 12 required | Out of compliance |
Marcus Webb's certification lapsed this month. He cannot be scheduled to lead a cohort or sign a teaching-hours record until it is renewed, EYT holds that lock automatically, not as a manual check.
EYT runs your back office. It can build next week's schedule,
tally hours for payroll, or find a sub for a class.
Video library
The whole course, every workshop and the podcast, hosted here.
Hosting your classes here is the Super user tier.
250 GB, which is about 180 recorded classes at this length. That is the
tier's whole reason to exist: it replaces a bill you already pay rather
than adding one, and a studio not hosting video has no reason to be on it.
Catalogue · 184 videos
| Title | Apparatus | Level | Instructor | Length | Captions | Who can watch | Views |
|---|---|---|---|---|---|---|---|
| Reformer Flow 45 | Reformer | Intermediate |
DMDana Michaels
|
45:12 | English, Español | Included in membership | 1,204 |
| Mat Foundations | Mat | Beginner |
PAPriya Anand
|
30:04 | English, Español | Included in membership | 2,860 |
| Cadillac Essentials | Cadillac | Intermediate |
DMDana Michaels
|
50:38 | English, auto, unreviewed | Included in membership | 340 |
| Tower Sculpt | Tower | Advanced |
PAPriya Anand
|
35:20 | None | Included in membership | 210 |
| Module 6 · Spinal articulation 200-Hour | Mat | Certification |
DMDana Michaels
|
48:05 | English, reviewed by Dana | Enrolled cohort only | 412 |
| Prenatal Reformer Series, 8 classes | Reformer | All levels |
DMDana Michaels
|
4:12:30 | English, auto, 6 of 8 | $45 · 61 sold | 61 |
| Pre and postnatal workshop | Mat | All levels |
PAPriya Anand
|
2:10:44 | English, reviewed by Priya | $89 · 34 sold | 34 |
| Chat EYT, the podcast · Ep. 41 | · | Everyone | Weekly guest | 58:19 | English, auto, reviewed | Public, no sign-in | 903 |
| CEU · Scoliosis Continuing ed | Mat | Continuing ed |
DMDana Michaels
|
· | · | Not published | · |
Showing 9 of 184 · captions are WebVTT, one track per language,
and a track generated by speech to text stops being labelled automatic
the moment a human edits it.
Three of the 184 have no caption track at all, and two more are carrying automatic captions nobody has read. Automatic captions come in twelve languages, English and Spanish among them, and they are good enough to publish only after somebody reads them.
A 2 GB class never touches the GetEYT server. The
server hands the browser a one-time upload link and then steps out of
the way. The file goes browser to Cloudflare directly, so a big upload
cannot slow the booking grid, cannot fill a disk, and cannot fail
because the app happened to redeploy mid upload.
What actually happens when Dana
presses upload
GetEYT asks Cloudflare for a one-time upload linkThe API key stays on the server. The link works once, and it
reserves the video's maximum duration against the account until
the file arrives.
Server side
The browser sends the file in resumable chunks2.34 GB in 24 chunks of 100 MiB. Chunks must be at least
5,242,880 bytes and a multiple of 256 KiB, the last one
excepted.
Browser to Cloudflare
Cloudflare encodes the ladderH.264, a set of renditions from 240p up to 1080p, delivered
adaptively so a member on hotel Wi-Fi drops to 360p instead of
buffering.
Encoding
The original master is copied to the studio's R2 bucketStreaming copies and the archive master are two different things.
The master is what survives a re-edit, a re-brand or a platform
move.
R2 archive
Upload queue
Live, refreshes on its own
| File | Uploaded by | Size | State | Detail |
|---|---|---|---|---|
| Reformer Flow 45, re-encode |
DMDana Michaels
|
1.81 GB | Queued | Waiting behind one file |
| Tower Sculpt, cut 2 |
PAPriya Anand
|
2.34 GB | Uploading |
|
| Mat Foundations, Español captions |
PAPriya Anand
|
1.12 GB | Encoding |
|
| Cadillac Essentials |
DMDana Michaels
|
2.06 GB | Ready | Playable, master archived, 0 views so far |
| CEU · Scoliosis, raw capture |
DMDana Michaels
|
4.40 GB | Failed | Upload finished, encoding rejected it. No audio track in the source file. Re-export and upload again. |
| Prenatal Reformer Series, class 8 |
DMDana Michaels
|
· | Link expired | The one-time link was created Friday and never used. The duration it had reserved went back to the account. Ask for a new link. |
Tower Sculpt, cut 2 · chunk
ledger
2.34 GB · 24 chunks · 100 MiB each
| Chunk | Size | State | Attempts |
|---|---|---|---|
| 1 to 4 | 100 MiB | Uploaded | 1 each |
| 5 | 100 MiB | Uploaded after one retry | 2 |
| 6 | 100 MiB | Uploaded | 1 |
| 7 | 100 MiB | Uploading, 62% | 1 |
| 8 to 23 | 100 MiB | Queued | 0 |
| 24 | 96 MiB | Queued, final chunk | 0 |
The final chunk is the only one allowed to be a different size.
What the retry on chunk 5 did
- Held the offset at 400 MiB
- Re-sent one chunk, 100 MiB
- Kept chunks 1 to 4 as delivered
- Did not restart the 2.34 GB
The rules it obeys
Priya's studio Wi-Fi drops most afternoons. Without resumable chunks she would start the 2.34 GB again every time.
200-Hr Curriculum
24 videos, gated to whichever cohort is currently enrolled. Signed playback is on, so there is no public link to this collection at all.
Membership on-demand
58 videos, included in every membership tier. Reformer, mat, cadillac and tower, sorted by level.
Continuing education
12 videos, sold individually to certified instructors for CEU credit.
Client products
6 videos, sold to members as at-home series. The only collection where the buyer keeps a downloadable file.
Chat EYT, the podcast
41 episodes, free to everyone.
How each collection is served
| Collection | Videos | Signed playback | Master download | Who holds the key | Updates |
|---|---|---|---|---|---|
| 200-Hr Curriculum | 24 | On, cohort token | Off | EYT HQ | With the current cohort |
| Membership on-demand | 58 | On, member token | Off | Core & Flow Austin | Weekly |
| Continuing education | 12 | On, purchase token | Off | EYT HQ | Monthly |
| Client products | 6 | On, purchase token | On, MP4 | EYT HQ | Quarterly |
| Chat EYT, the podcast | 41 | Off, public | On, MP4 | · | Weekly |
Signed playback is a switch on each video, not a folder permission. That is why the podcast can sit in the same library as the curriculum and still be posted on Instagram.
Who can watch what
| Audience | What it opens | Playback | Link life |
|---|---|---|---|
| Unlimited membership | Membership on-demand, 58 videos | Signed token | 60 min, re-minted at every press of play |
| 8-class pack | Membership on-demand, beginner and intermediate | Signed token | 60 min, stops the day the pack expires |
|
Teacher-training cohort
Spring 2027 · 14 trainees
|
200-Hr Curriculum, 24 modules | Signed token | 60 min, cohort access ends 90 days after graduation |
|
At-home series buyer
Prenatal Reformer · 61 sold
|
The one series they bought | Signed token, download on | 60 min to stream, the MP4 is theirs forever |
| Everyone | Chat EYT podcast, 41 episodes | No token | Permanent |
The token Maria's member just got
Expires in 47 min
sub f1a9c4e2b7d0483e
nbf 2026-08-06 09:12
exp 2026-08-06 10:12
downloadable false
accessRules country in [US, CA]
nbf 2026-08-06 09:12
exp 2026-08-06 10:12
downloadable false
accessRules country in [US, CA]
In plain English
- One video, not the library
- One hour, then it is scrap
- No file to keep
- Up to five country or address rules
A link that expires
Every video in the curriculum and in the membership library has signed playback switched on. There is no address a member can copy that still plays tomorrow.
A link that does not
The podcast has it switched off. That link is permanent, it can be embedded on the studio site and pasted into a newsletter, and Cloudflare caches it near the listener.
If a link does get out
One member
Do nothing. It dies on its own inside the hour.
One video
Take signed playback off and put it back on. Every token already
out there points at the old configuration.
Real breach
Revoke the signing key. Every token that key ever produced dies
at once.
A single token cannot be cancelled once it is issued. The thing that can be revoked is the key that signs them, and revoking it takes every token with it.
For Maria this means a leaked class link is a shrug, and a leaked staff laptop is one button that logs every member out of video at once. There is no middle case where she has to guess.
Most watched, 30 days
| Title | Viewers | Minutes | Completion |
|---|---|---|---|
| Mat Foundations | 21 | 428 | 68% |
| Reformer Flow 45 | 14 | 386 | 61% |
|
Module 6 · Spinal articulation
Required for the cohort
|
9 | 407 | 94% |
| Cadillac Essentials | 6 | 121 | 40% |
| Tower Sculpt | 3 | 23 | 22% |
Required curriculum video finishes at 94%. Optional membership video finishes closer to 40%.
Where the 312 GB of masters sits
| Group | Files | Size | Storage class |
|---|---|---|---|
| Current curriculum masters | 24 | 96 GB | Standard |
| Membership on-demand masters | 58 | 138 GB | Standard |
| Retired cohort masters | 61 | 61 GB | Infrequent access |
| Podcast audio and artwork | 41 | 17 GB | Standard |
Rule in force: a master moves to infrequent access 60 days after its
cohort closes. That move is one way.
A retired 2024 master gets opened maybe twice a year, so it sits in the cheaper class. The catch is real: it is billed for a 30 day minimum even if deleted sooner, and reading it back costs a retrieval charge on top.
EYT reads your video usage. Ask it who has not opened a video in
60 days, which class is worth cutting, or which uploads still have no
captions.
Student portal
What a teacher training student sees when they sign in, and what instructors see coming back.
Students, this cohort
14
Certified, all cohorts
22
Awaiting an instructor
5
practicals and video only
Instructor hours saved
~9 / wk
Roster
| Student | Cohort | Enrolled | Status |
|---|---|---|---|
| GLGrace L. | 200hr Comprehensive · Spring 2027 | Mar 2 | In progress |
| THTom H. | 200hr Comprehensive · Spring 2027 | Mar 2 | In progress |
| DPDev P. | 200hr Comprehensive · Spring 2027 | Mar 2 | Awaiting practical |
| AWAnna W. | 200hr Comprehensive · Spring 2027 | Mar 2 | In progress |
| PCPriya Chandra | 200hr Comprehensive · Fall 2026 | Sep 8 | Certified |
| MDMarcus Doyle | 200hr Comprehensive · Fall 2026 | Sep 8 | Certificate locked |
| AFAna Ferreira | 200hr Comprehensive · Fall 2026 | Sep 8 | Certificate locked |
| LOLeah Ornstein | 200hr Comprehensive · Fall 2026 | Sep 8 | Certificate locked |
Hours logged against the 200-hour requirement.
GLGrace L.
On track
Observation hours24 / 30
Teaching hours8 / 20
Modules complete14 / 24
THTom H.
Behind on teaching hours
Observation hours18 / 30
Teaching hours5 / 20
Modules complete12 / 24
DPDev P.
Coursework complete
Observation hours30 / 30
Teaching hours20 / 20
Modules complete24 / 24
AWAnna W.
On track
Observation hours26 / 30
Teaching hours15 / 20
Modules complete20 / 24
Only the practical needs a person. Quizzes and written
work grade themselves the moment a student submits. This queue is only
ever video and practical work, which is why it stays short.
Waiting for an instructor, oldest
first
5 waiting
| Student | Cohort | Item | Submitted | Waiting |
|---|---|---|---|---|
| DPDev P. | Spring 2027 | Practical exam, full sequence | 6 days ago | 6 days |
| AFAna Ferreira | Fall 2026 | Practicum makeup, missed attendance | 4 days ago | 4 days |
| THTom H. | Spring 2027 | Wk 7 video, cueing a stiff thoracic spine | 2 days ago | 2 days |
| GLGrace L. | Spring 2027 | Wk 7 video, cueing a stiff thoracic spine | 2 days ago | 2 days |
| MDMarcus Doyle | Fall 2026 | Practicum re-check, cueing accuracy | Yesterday | 1 day |
The wedge feature. A certificate can only be issued
when attendance, exam, practicum and tuition are all complete. No
spreadsheet, no manual audit.
Fall 2026 · certificate
status
1 of 4 issued
| Student | Attendance | Exam | Practicum | Tuition | Certificate |
|---|---|---|---|---|---|
| Priya Chandra | 100% | 92% | 3/3 | Paid in full | Issued |
| Marcus Doyle | 96% | 85% | 3/3 | $1,400 / $3,200 | Locked |
| Ana Ferreira | 79% | 88% | 2/3 | Behind | Locked |
| Leah Ornstein | 100% | 90% | 3/3 | $2,133 / $3,200 | Locked |
Why Marcus is locked
Attendance, 90% required
96%
Exam, 75% required
85%
Practicum, 3 required
3/3
Tuition, paid in full
$1,800 owed
Marcus passed every academic requirement. His certificate issues automatically the moment his last payment clears, no manual step.
Studio website
A real website for this studio at its own address, assembled from what the platform already knows.
Pages
| Page | Status | Last edited | Edited by |
|---|---|---|---|
| Home | Live | Jul 28 | Maria |
| Schedule | Live, syncs automatically | Always current | Reads from booking |
| Pricing | Live | Jun 15 | Maria |
| Teacher training | Live, syncs automatically | Jul 20 | Reads from cohort calendar |
| About | Live | May 2 | Maria |
| Contact | Live | Jan 10 | EYT default |
This is the whole point of a licensed network. The site
is unmistakably Core & Flow Austin, and it is unmistakably built on
EYT. A studio can make it theirs. It cannot make it look like it was
built from nothing.
What the studio controls
| Element | Studio can change | EYT sets |
|---|---|---|
| Logo & accent colour | Studio's own | · |
| Photography | Studio's own | · |
| Layout & page structure | · | EYT template |
| Typography | · | EYT system |
| Booking flow | · | EYT booking engine |
| Network footer badge | · | "Part of the EYT Pilates Teacher Training network" |
Address
coreandflow.geteyt.com
SSL
Active
Status
Live
Uptime, 30d
99.98%
Custom domain, optional
| Type | Host | Points to | Status |
|---|---|---|---|
| CNAME | www | cname.geteyt.com | Not connected |
| A | @ | 76.223.104.12 | Not connected |
If Maria connects coreandflowaustin.com, these two records point it at
the same site. SSL issues automatically once DNS verifies, usually
within an hour.
Live preview
| Class | Time | Seats | |
|---|---|---|---|
| Reformer 50 | Tomorrow, 6:00am | ||
| Mat Flow | Tomorrow, 9:00am | ||
| Prenatal | Tomorrow, 5:30pm |
This is what renders anywhere the embed is dropped, always reading
live seats from the same schedule the front desk sees.
Embed code
Drop this on any page, the studio's own site, a Squarespace page, anywhere. It always shows this studio's real schedule.
<div id="eyt-booking"></div>
<script
src="https://embed.geteyt.com/widget.js"
data-studio="core-and-flow-austin"
data-view="schedule"
async
></script>Newsletters
EYT writes it once, this studio sends it under its own name.
Sent campaigns
| Subject | Sent | Recipients | Open | Click | Unsubscribed | Status |
|---|---|---|---|---|---|---|
| Instructor spotlight, Dana on 10 years teaching | · | 312 | · | · | · | Draft |
| Your fall cohort dates are up | Aug 1 | 312 | 51% | 8% | 1 | Sent |
| The reformer reset, and why your hips are tight | Jul 3 | 298 | 47% | 6% | 0 | Sent |
| Meet Priya, and a new prenatal class | Jun 5 | 291 | 44% | 5% | 2 | Sent |
| Summer challenge starts Monday | May 4 | 286 | 49% | 9% | 1 | Sent |
Instructor spotlight, Dana on 10 years teaching
Before this can send
- Physical mailing address included
- Unsubscribe link present and tested
- From name and address match the studio
- Preview text written
1400 South Congress Ave, Austin, TX 78704. This is the address CAN-SPAM requires on every commercial email, and it renders at the bottom of the send automatically.
Total subscribers
312
Unsubscribed, 30d
4
Bounced, 30d
3
Spam complaints, 30d
0
List health
| List | Source | Subscribers | Unsubscribed, 30d | Bounced, 30d |
|---|---|---|---|---|
| Active members, auto-subscribed | Membership signup | 298 | 2 | 1 |
| Newsletter-only subscribers | Website signup form | 14 | 2 | 2 |
Every unsubscribe is honored instantly. A member cannot be re-added
without opting back in themselves.
The network
Where the eight EYT studios actually talk to each other.
| Topic | Threads | Studios active |
|---|---|---|
| Pricing | 22 | 7 of 8 |
| Marketing | 18 | 8 of 8 |
| Apparatus & maintenance | 11 | 6 of 8 |
| Teacher training | 14 | 5 of 8 |
| Ops & front desk | 9 | 8 of 8 |
| Workshops & hosting | 7 | 4 of 8 |
Eight studios solving each other's problems. Ask what
others charge, request a host, or share what worked. It is retention
nobody has to pay for, and it is the one thing a studio cannot take with
them if they leave.
| Topic | Started by | Replies | Last activity |
|---|---|---|---|
|
What do you all charge for a 55-minute private? We're at
$95 and it feels low.
Pricing
|
ROR. Okafor
Lexington
|
14 | 2 hrs ago |
|
Looking for a host studio for a November scoliosis
workshop, southeast region
Workshop
|
SBS. Boone
Charleston
|
6 | Yesterday |
|
Our intro offer went from 18% to 31% close, here's exactly
what changed
Marketing
|
JMJ. Marchetti
Scottsdale
|
22 | 2 days ago |
|
Reformer maintenance, who do you all use for annual
service?
Apparatus
|
TRT. Reyes
Boulder
|
9 | 4 days ago |
|
Anyone running 40-minute express classes? Curious if
retention holds.
Programming
|
KAK. Adeyemi
Providence
|
11 | 5 days ago |
|
Found a way to handle late-cancel fees without the awkward
front desk conversation
Ops
|
MOM. Osei
Portland
|
8 | 6 days ago |
|
Our first cohort just finished, AMA about running a 200hr
while also running daily classes
Teacher training
|
DWD. Whitfield
Naperville
|
17 | 1 week ago |
| Studio | Owner | City | Active in community | Joined network |
|---|---|---|---|---|
| Core & Flow Austin | Maria Chen | Austin, TX | 4 | You |
| Lexington | R. Okafor | Lexington, KY | 3 | 2024 |
| Charleston | S. Boone | Charleston, SC | 2 | 2023 |
| Scottsdale | J. Marchetti | Scottsdale, AZ | 5 | 2022 |
| Boulder | T. Reyes | Boulder, CO | 3 | 2024 |
| Providence | K. Adeyemi | Providence, RI | 2 | 2025 |
| Portland | M. Osei | Portland, OR | 4 | 2023 |
| Naperville | D. Whitfield | Naperville, IL | 3 | 2025 |
| Event | Host | Date | Format | Seats |
|---|---|---|---|---|
| Scoliosis modifications workshop | Charleston, seeking a co-host | Nov 14 | In-person | Requesting a host |
| Quarterly owners call | EYT HQ | Sep 9 | Video | All 8 studios |
| Pricing & payroll roundtable | Scottsdale | Aug 22 | Video | 5 of 8 confirmed |
| Reformer maintenance walkthrough | Boulder, hosted virtually | Sep 3 | Video | Open |
Quietly one of the most valuable things in here.
Eight studios solving each other's problems is retention nobody has to
pay for, and it is the one thing a studio cannot take with them if they
leave.
Sell at the desk
What Core & Flow Austin sells to its own members, in the room, on a tablet.
Tap to add
| Item | Price | |
|---|---|---|
| Drop-in class | $32.00 | |
| 5-class pack | $145.00 | |
| 10-class pack | $270.00 | |
| Unlimited monthly | $189.00 | |
| EYT grip socks | $18.00 | |
| Water bottle | $24.00 | |
| Resistance band set | $28.00 | |
| Studio tote | $22.00 |
Current sale · Grace L.
| EYT grip socks × 1 | $18.00 |
| Water bottle × 1 | $24.00 |
Total
$43.49
| Product | Category | Studio cost | Retail price | Margin | Sold, 30d |
|---|---|---|---|---|---|
| EYT grip socks | Apparel | $6.20 | $18.00 | 66% | 22 |
| Studio tote | Apparel | $8.10 | $22.00 | 63% | 4 |
| Water bottle | Small props | $9.40 | $24.00 | 61% | 11 |
| Resistance band set | Small props | $11.80 | $28.00 | 58% | 9 |
| Drop-in class | Class | · | $32.00 | · | 41 |
| 5-class pack | Class pack | · | $145.00 | · | 6 |
| 10-class pack | Class pack | · | $270.00 | · | 3 |
| Unlimited monthly | Membership | · | $189.00 | · | 2 |
Today's retail, by product
| Product | Units | Revenue |
|---|---|---|
| EYT grip socks | 3 | $54.00 |
| Water bottle | 2 | $48.00 |
| Resistance band set | 1 | $28.00 |
| Studio tote | 0 | $0.00 |
Blog
Public posts on the studio's own website.
All posts
| Post | Author | Status | Published | Visits | Result |
|---|---|---|---|---|---|
| What actually happens in your first reformer class | EYT | Live | Jul 14 | 410 | 9 bookings |
| Is Pilates teacher training worth it? | EYT | Live | Jul 2 | 388 | 6 cohort inquiries |
| Meet Maria, our lead instructor | This studio | Live | Jun 21 | 190 | 4 bookings |
| Reformer vs. mat, which should you start with | This studio | Scheduled, Aug 12 | · | · | · |
| Core & Flow's fall 200hr cohort is open | This studio | Draft | · | · | · |
| Five things nobody tells you about the reformer | EYT | Offered, not published | · | · | · |
Reformer vs. mat, which should you start with
Publishing
A post written by headquarters can be published under this studio's own name in one tap, no rewriting needed.
Available from EYT headquarters
| Title | Category | |
|---|---|---|
| Five things nobody tells you about the reformer | Getting started | |
| Contraindications every new student should ask about | Safety |
What actually happens in your first reformer class
Title tag68 / 60
"What Actually Happens In Your First Reformer Class, Core & Flow Austin"
Meta description142 / 160
Slug18 chars
/first-reformer-class
8 characters over the title limit. Google truncates around 60, so "Austin" clips off the end in a search result right now.
Is Pilates teacher training worth it?
Title tag54 / 60
"Is Pilates Teacher Training Worth It? A Real Answer"
Meta description187 / 160
Slug54 chars
/is-pilates-teacher-training-worth-it-a-real-answer
27 characters over on the description, and the slug is long enough to be worth shortening. Neither blocks indexing, both cost a little click-through.
Inbox
Every text, email and in-app message in one thread per person.
Unread
4
Replied under 5 min
94%
Sent this month
1,840
texts and emails
Studio number
(512) 555-0148
Every SMS thread carries its own consent record.
A member who opts out cannot be texted again, automated or manual, until
they opt back in. That is a TCPA requirement, not a preference.
| Who | Last message | Channel |
|---|---|---|
| Priya N. | "Yes tomorrow 6am works, thank you!" | SMS |
| Tom H. | "Do I need my own grip socks?" | SMS |
| Rachel C. | Auto: class reminder, 6am Reformer | Automated |
| Ben O. | Auto: we miss you, here is a free class | Automated |
| Grace L. | "Booked for Thursday, see you then" | |
| Renee Paxton | "Got it, sending it back today" | SMS |
Showing 6 of 31 open threads.
PNPriya N.
SMS
Opted in, Aug 1
Assigned: Maria
Hey, can I still get into tomorrow's 6am? I saw it was full.
8:02 AM
Yes! Reformer 7 finished maintenance early, we opened one more spot.
Want it?
Maria · 8:04 AM
Yes tomorrow 6am works, thank you!
8:05 AM
| Who | Last message | Channel |
|---|---|---|
| Priya N. | "Yes tomorrow 6am works, thank you!" | SMS |
| Tom H. | "Do I need my own grip socks?" | SMS |
4 unread, 2 shown here need a reply from a person.
THTom H.
SMS
Opted in, Jul 22
Unassigned
Do I need my own grip socks?
14 min ago
| Who | Last message | Channel |
|---|---|---|
| Grace L. | "Booked for Thursday, see you then" | |
| Renee Paxton | "Got it, sending it back today" | SMS |
2 threads assigned to Maria.
RPRenee Paxton
SMS
Opted in, Jun 12
Assigned: Maria
Hi, this is Isla's mom, do I need to resign anything since she
turned 16?
Yesterday, 4:12 PM
Yes, our minor waiver renews once a year. I'll text you the link
now, it takes two minutes.
Maria · Yesterday, 4:20 PM
Got it, sending it back today
Yesterday, 4:22 PM
| Who | Last message | Snoozed until |
|---|---|---|
| Ben O. | Auto: we miss you, here is a free class | Aug 12 |
1 thread snoozed.
BOBen O.
Automated
Snoozed to Aug 12
We miss you! Here's a free class on us.
Automated · Yesterday
Ben asked not to be contacted until after his trip. Snoozed threads stay out of Unread and out of the front desk's queue until the date passes.
EYT reads the inbox too. It can draft a reply, check a member's
consent status, or tell you who's been waiting longest, all from a
sentence.
Front desk
Maria's screen for an eight hour shift: who is walking in next, what to sell, and what needs fixing before a member has to ask.
Showing the next 90 minutes only. Bigger touch targets,
one tap per person, nothing to scroll past.
Reformer Flow, starts in 12
minutes
Full, 2 waitlisted
| Member | Reformer | Flag | Status | |
|---|---|---|---|---|
| Leah Thompson | R1 | VIP | Checked in | · |
| Marcus Webb | R2 | · | Checked in | · |
| Priya Chandra | R3 | · | Checked in | · |
| Wendy Okafor | R4 | · | Checked in | · |
| Colin Baptiste | R5 | · | Checked in | · |
| Marisol Vega | R6 | · | Checked in | · |
| Derek Choi | R8 | · | Checked in | · |
| Grace Sullivan | R9 | Payment overdue | Not yet | |
| Ivy Nakamura | R10 | Expired card | Not yet | |
| Owen Fitzgerald | R11 | First class | Checked in | · |
| Tomas Nunez | R12 | 2nd class ever | Checked in | · |
| Rosa Delgado | R13 | · | Not yet |
9 of 12 checked in. 2 waitlisted, Jordan Kessler and Amara Osei, text
both if a spot opens.
Nothing else in the next 90 minutes. Next up: 9:00 AM Mat
Fundamentals, 14 of 20, in 3 hr 8 min.
Quick sell
| Item | Price | Sold today | |
|---|---|---|---|
| Drop-in class | $32 | 4 | |
| 5 class pack | $145 | 2 | |
| 10 class pack | $270 | 1 | |
| Unlimited monthly | $189 | 1 | |
| Grip socks | $18 | 6 |
Today's sale
BC
Ben Carter
New walk-in · Website lead, 1 hr ago
Ben Carter came in from the website 1 hour ago. Selling him a pack here moves him straight to Member, no separate step.
Needs a fix before class
5 open
| Client | Problem | Detail | |
|---|---|---|---|
| Grace Sullivan | Payment overdue | Card on file declined Jul 29, $189 due | |
| Tomas Nunez | Missing waiver | Signed the intro form only, full liability waiver outstanding | |
| Ivy Nakamura | Expired card | Visa ending 4471 expired Jul 31 | |
| Owen Fitzgerald | First-timer, needs a tour | Checked in for the first time, no studio tour on file | |
| Isla Paxton | Unsigned minor waiver | Turned 16 in July, guardian Renee Paxton needs to resign before her next class |
EYT works the front desk too. It can text a payment link, send a
waiver, or assign a greeter, all without leaving this screen.
A front desk person can sell and check people in.
They cannot open payroll, finances or reports. Only Jessica and the studio
manager can, and that is the software enforcing it, not everyone agreeing
to be careful.
One scan, and the studio knows four things
Who came in, which class, which teacher, and at what time.
The desk still checks people in by name and always will. Scanning is for the regulars who come three times a week and do not want to have a conversation at 5:55 in the morning.
The code on the wall
| Changes every | 60 seconds |
| Works for | 15 minutes either side of a class |
| Scanned this week | 204 of 486 check-ins |
| Members using it | 71 of 298 |
It rotates because a photograph of a static code on a wall is a free class forever. Sixty seconds is short enough that a screenshot is useless and long enough that nobody has to try twice.
What it cannot do
Check in somebody who is not bookedIt opens the booking screen instead, with the class already
chosen. A scan is not a way around a full room.
By design
Check in a first timerA first visit is a waiver, an injury note and a conversation.
Those go through the desk, every time.
By design
Replace the rosterThe teacher's roster is still the record. A scan marks attendance
on it, it does not become it.
By design
What happens after the class
Three steps, and the second one is the only one a member ever sees.
| When | What happens | Who sees it | Last 30 days |
|---|---|---|---|
|
Class ends
Immediately
|
Attendance is written to the roster and to the member's own record. Nothing is sent. | Nobody | 204 scans |
|
Two hours later
One tap
|
"How was Reformer Flow with Dana?" Five stars, no text box, no second screen. Skipping it costs nothing and it never asks twice about the same class. | The member | 204 asked, 138 rated |
|
When that teacher is next on
At most once a fortnight
|
"Priya is covering Saturday 9:00. You rated her class four stars in July." One text, with the booking link. | Members who rated that teacher 4 or better | 61 sent, 24 booked |
24 bookings from 61 texts, and every one of them went to somebody who had already said they liked that teacher. The same text sent to all 298 members is the thing that makes people mute a studio, and it would have found most of the same 24.
Coming back often enough to notice
A reward for frequency, not for spending.
| Rule | What earns it | What they get | Would have gone to | State |
|---|---|---|---|---|
|
Ten in three weeks
The one Jessica described
|
10 classes attended inside any 21 day window | $5 off grip socks, applied at the desk | 14 members, $70 | |
|
Back after a gap
Worth more than the one above
|
A class after 30 days away, then another inside 14 days | Their next class free | 6 members, $192 | |
|
A hundred classes
Not a discount
|
The hundredth class at this studio, ever | Named on the board by the desk, if they want to be | 3 members |
The middle rule costs the most and is the only one that changes a behaviour.
Reviews & referrals
Reviews get asked for after a good visit, never on a fixed schedule.
3 reviews need a reply, including one 3-star. The
3-star is the one to answer first. A public, gracious reply to a mixed
review does more for trust than ten more 5-stars.
All reviews
| Source | Reviewer | Rating | Date | What they said | Reply |
|---|---|---|---|---|---|
| GLGrace L. | ★★★★★ | Aug 1 | "Dana's cueing changed my back pain completely." | Replied | |
| THTom H. | ★★★★★ | Jul 29 | "Best studio in Austin, hands down." | Needs reply | |
| RCRachel C. | ★★★★★ | Jul 26 | "Priya's classes are challenging in the best way." | Replied | |
| In-app pulse | DPDev P. | ★★★★ | Jul 24 | "Great class, wish the 6am ran later on Fridays." | Needs reply |
| AWAnna W. | ★★★★★ | Jul 20 | "Prenatal-safe cueing, finally." | Replied | |
| BOBen O. | ★★★ | Jul 15 | "Good class, parking is rough." | Needs reply |
Asked after a good visit, not on a schedule. A request
goes out 2 hours after a class where the member rated it 4 or 5 stars in
the post-class pulse, capped at once every 45 days per member. A 3-star
or lower is never asked, so the request is never working against the
studio.
Recent requests
| Member | Trigger class | Pulse rating | Channel | Outcome |
|---|---|---|---|---|
| Grace L. | 6am Reformer, Jul 30 | 5 | SMS | Left 5 stars, Google |
| Rachel C. | 9am Reformer, Jul 27 | 5 | Left 5 stars, Facebook | |
| Dev P. | 6am Reformer, Jul 26 | 4 | SMS | No response yet |
| Anna W. | Prenatal, Jul 22 | 5 | SMS | Left 5 stars, Google |
| Tom H. | 6am Reformer, Jul 19 | 3 | Held, not sent | Below the 4-star threshold |
SMS only goes to members who consented. Dev P. and Anna W. are opted in;
anyone who is not falls back to email automatically.
The offer
Referrals, this month
9
Joined as members
11
lifetime
Revenue from referrals
$3,140
Referred vs. cold value
66% higher
Referral activity
| Referrer | Referred friend | Date | Status | Payout |
|---|---|---|---|---|
| Grace L. | Mia Chen | Jul 18 | Joined, paid pack | $32 credit issued |
| Rachel C. | Sam Diaz | Jul 12 | Trial only, no purchase | Pending |
| Anna W. | Jordan Kessler | Jul 8 | Joined, monthly | $32 credit issued |
| Dev P. | Casey Lin | Jun 30 | Never booked | Expired, no payout |
A referred member is worth $590 more over their membership than a cold one, and this month's entire referral payout was $32. The program pays for itself before the friend's second class.
138 ratings, and none of them are public yet
Every one came from a member who scanned into that class, two hours after it ended, one tap. They are yours and the teacher's.
Publishing is per teacher and it is theirs to decide, not yours. A studio that publishes a four star average a teacher did not agree to has done something to that person, not for them.
By teacher, last 90 days
Minimum 20 ratings to show an average
| Teacher | Ratings | Average | Where they are strongest | On their website profile |
|---|---|---|---|---|
|
DMDana Michaels
|
84 | 4.8 | 6:00 AM Reformer Flow, 4.9 across 41 ratings | Published, her choice |
|
PAPriya Anand
|
47 | 4.6 | Mat Fundamentals, 4.8 across 22 ratings | Not published |
|
TRTwo trainees teaching
|
7 | Not shown | Under 20 ratings, so there is no average yet | Cannot publish |
What a rating can and cannot do here
Bring a member back to that teacherThe rebook text only goes to people who rated them four or
better. 24 bookings last month.
Show on their profile on your own websiteTheir average and their strongest class. Never an individual
comment, because a one tap rating has no comment.
Change what somebody is paidOff, and it should stay off until you have thought about what
paying for a rating does to a rating.
Go to the networkNever. HQ sees that you run ratings.
Locked
The one that is not a rating
A Google review is a different thing and it is asked for differently: after a good visit, by a person, never on a schedule and never in the same breath as a star tap.
| Google rating | 4.9 across 214 |
| Asked for last month | 31 |
| Of those, rated a class 5 first | 31 |
| Left one | 18 |
Every Google ask went to somebody who had just tapped five stars on a class. That is why 18 of 31 converted.
Reports
The questions a studio owner actually asks, already answered.
Revenue this month
$26,100
August
Recurring revenue
$20,100
77% of revenue
Expenses this month
$15,200
58% of revenue
Net profit
$10,900
42% margin
Revenue by stream · March
Recurring memberships
$20,100
Teacher training
$6,000
Split the way a buyer values it: steady recurring revenue versus one-time teacher-training tuition.
Cash position
Next Stripe payout
tomorrow, to your bank
$1,410
Available balance
in your Stripe
$6,910
Pending
clearing
$2,340
This is your own Stripe account. Payouts land
straight in your bank and EYT never touches the money.
Profit & loss · March
| Revenue | |
| Recurring memberships | $20,100 |
| Teacher training tuition | $6,000 |
| Total revenue | $26,100 |
| Expenses | |
| Rent & utilities | $4,200 |
| Instructor pay | $7,300 |
| Platform & software | $250 |
| Supplies & equipment | $1,150 |
| Marketing | $2,300 |
| Total expenses | $15,200 |
| Net profit | $10,900 |
Revenue, last 6 months
Oct
Nov
Dec
Jan
Feb
Mar
Memberships & classes
Teacher training
EYT is your analyst. Ask it to build a month-end summary, flag
your biggest expense, or forecast next month in seconds.
Reformer 7 is out of service until Friday
Every reformer class this week is capped at 11 instead of 12 until it is repaired, which is most of this week's fill-rate ceiling.
Fill by time slot, last 4 weeks
| Slot | Instructor | Avg fill | Sessions run | Cancelled |
|---|---|---|---|---|
| 6:00am Reformer Flow | Dana Michaels | 94% | 20 | 0 |
| 9:00am Mat Fundamentals | Priya Anand | 62% | 20 | 1 |
| 12:00pm Reformer Circuit | Dana Michaels | 88% | 20 | 0 |
| 5:30pm Reformer Flow | Priya Anand | 81% | 20 | 2 |
| 7:30pm Mat & Restore | Priya Anand | 44% | 20 | 3 |
7:30pm Mat & Restore is under half full four weeks running and has been cancelled three times for low bookings. That slot is costing you an instructor's time for less than five students, on average.
Ninety days is the cliff at most studios. Members who
make it past day 90 tend to stay for years, so this report exists to
show you who is drifting before that date, not after.
Retention by join cohort
| Joined | Joined | 30-day | 60-day | 90-day | Still active |
|---|---|---|---|---|---|
| Sep 2025 | 14 | 93% | 86% | 71% | 10 |
| Oct 2025 | 11 | 100% | 82% | 73% | 8 |
| Nov 2025 | 16 | 94% | 81% | 69% | 11 |
| Dec 2025 | 9 | 89% | 78% | not yet 90d | 7 |
| Jan 2026 | 15 | 87% | not yet 60d | not yet 90d | 13 |
The Nov 2025 cohort drops fastest between day 60 and day 90, 81% down to 69%. That is 12 points of ordinary attrition turning into a cliff in a single window, worth a check-in campaign around day 75.
Instructor performance, last 90 days
| Instructor | Classes taught | Fill rate | Student retention | Revenue / class | Revenue / hour |
|---|---|---|---|---|---|
|
DMDana Michaels
Lead instructor
|
156 | 91% | 84% | $79 | $63 |
|
PAPriya Anand
Instructor
|
104 | 62% | 68% | $54 | $43 |
Dana's classes fill 29 points higher than Priya's and her students stay 16 points longer. Moving that class to a stronger slot is the fix, not a conversation about performance.
What gets emailed, to whom
| Report | Frequency | Recipients | Format | Next send | Status |
|---|---|---|---|---|---|
| Weekly attendance summary | Every Monday, 7am | Maria Chen | Email + PDF | Mar 9 | On |
| Month-end financial summary | 1st of the month | Maria Chen, external bookkeeper | Email + CSV | Apr 1 | On |
| Instructor payroll hours | Every Friday, 4pm | Sam Ortiz | CSV | Mar 6 | On |
| Certification compliance | 1st of the month | Maria Chen, EYT HQ | Apr 1 | On | |
| Class pack liability | Monthly | Maria Chen | Email + PDF | Apr 1 | Off |
EYT is your analyst. Ask it to build a month-end summary, flag
your biggest risk, or forecast next month in seconds.
Pricing calculator
Put in your real costs and it tells you what to charge and what to pay, for classes, memberships and teacher training.
What it costs to run one reformer class
Scenario A · 60% full at $32
Scenario B · 85% full at $26
A 60 percent full class at $32 and an 85 percent full class at $26
are not the same business.
The fuller, cheaper class earns $36 more per session. Break-even is 3
students at $32 a head, 25 percent full, or 4 students at $26 a head, 33
percent full. Below that number, price does not matter, the class loses
money.
What they put in
| Rent & utilities | $4,200 / mo |
| Equipment & supplies | $1,150 / mo |
| Reformers | 12 |
| Classes a week | 42 |
| Target take-home | $7,500 / mo |
What it tells them
| Drop-in price | $32 |
| 10-class pack | $270 |
| Unlimited monthly | $179 |
| Pay per class taught | $42 to $48 |
| Fill rate needed | 61% |
| Break-even revenue | $7,900 / mo |
It knows what the rest of the network does. A studio
setting a price well below what comparable studios charge gets told,
before they commit to it for a year. This studio's $20,100 in recurring
revenue already clears break-even by 2.5 times.
Cost to run a 200hr cohort, 16 seats
| Lead trainer pay, 24 sessions | $7,200 |
| Guest specialists | $1,400 |
| Facility & apparatus, 24 sessions | $1,560 |
| Curriculum & HQ royalty, per seat | $2,400 |
| Materials, manuals & certificates | $1,360 |
| Total cost to run this cohort | $13,920 |
What it tells them
| Avg seat price | $2,795 |
| Revenue at 16 seats | $44,720 |
| Contribution | $30,800 |
| Contribution per seat | $1,925 |
| Break-even seats | 5 of 16 |
Teacher training is where the margin lives. Five seats
cover the entire cost of running the cohort, curriculum royalty, guest
specialists, materials and all. Every seat past that is close to pure
contribution.
EYT prices it for you. Ask it to test a price change, find
break-even for a new cohort size, or compare a slot against the
network.
Hold one number still and this moves the other
There is no right answer to what a teacher should be paid, because the answer is rent, market and whatever contract you inherited. So this does not answer it.
Right now you are holding the price you charge at $32, which is what the Austin market will take.
What you cannot move
Pin the price when the market sets it. Pin the pay when you inherited a
contract you are stuck with. Pin your take-home when neither is true and
you need to know what has to happen.
What you put in
| Where you are | Austin, TX |
| Rent and utilities | $4,200 / mo |
| Reformers | 12 |
| Classes a week | 42 |
| Average fill | 68% |
| Drop-in price, held | $32 |
Where you are is not a detail. The same class at
the same fill supports $61 of instructor pay in Los Angeles and $41
in Charleston, because rent per class-hour is the largest number on
the other side of it. A recommendation with no city in it is a
guess.
What it can support
| Revenue, average class | $261 |
| Rent per class-hour | $25 |
| Apparatus, upkeep share | $6 |
| Cleaning and supplies | $4 |
| Instructor pay this supports | $52 to $58 |
| You pay today | $48 |
You have $4 to $10 a class of room you are not using. On 42 classes a week that is $730 to $1,820 a month you could be putting into pay, retention, or the merit rules below, and choosing not to is a decision rather than an accident.
The contract you inherited
The case that has no clean answer.
| Teacher | Per session | Where it came from | Break-even at 12 spots | What has to be true |
|---|---|---|---|---|
| Dana Michaels | $48 | Your rate card | 3 of 12 at $32 | Nothing. This one works at any fill you get |
| Priya Anand | $48 | Your rate card | 3 of 12 at $32 | Nothing |
|
Inherited contract
Signed by the previous owner, 2023
|
$70 | Not yours, and not renegotiable until 2027 | 4 of 12 at $32 | $37 a head, or 9 of 12 at $32. Her classes have to be the full ones, or they have to be priced as private work |
There is nothing wrong with a $70 session. What is wrong is a $70 session scheduled at 2:00 PM on a Tuesday.
Merit, on top of the rate
Four rules, each of which raises pay for something the studio actually wants more of.
| Rule | What earns it | What it pays | Last month it would have | State |
|---|---|---|---|---|
|
Covering a class
The one everybody asks for
|
Taking a sub request nobody else took, inside 24 hours | $15 a class | $90, six covers | |
|
A new certification
Permanent, not a bonus
|
A credential verified by HQ and shown on their public profile | $5 a session, forever | $210, one teacher | |
|
Twenty five reviews
From members, not from you
|
25 post-class ratings at four stars or better | $100, once | $0, nobody there yet | |
|
Filling a hard slot
Careful with this one
|
Taking a class average fill under 50% above 70% for a month | $120, once | $120, one class |
Turning all four on would have cost $420 last month against the $730 to $1,820 of room this studio already has. The reviews rule is the one to think hardest about: paying for ratings changes what a rating means, and it is the only rule here that touches something a member wrote.
How your pay compares across the network8 studios, anonymised
Nobody else's rate is shown next to their name, and yours is not shown next to yours anywhere else.
| Market | Studios | Instructor pay, per class | Drop-in | Pay as a share of class revenue |
|---|---|---|---|---|
| Large metro | 3 | $54 to $61 | $36 to $42 | 22% |
|
Mid metro
You are here
|
3 | $46 to $56 | $28 to $34 | 19% |
| Small metro | 2 | $38 to $44 | $24 to $29 | 18% |
You are at $48 in a band that runs to $56, on a share of revenue two points under the studios around you.
What the network sees, and what it never seesBefore you turn any of this on
| Thing | Your studio | The network | The teacher |
|---|---|---|---|
| What you pay a named teacher | Yes | No, ever | Their own only |
| Your band, anonymised | Yes | Yes, as one of three in your market | No |
| Which merit rules you run | Yes | Yes, as a count | Yes, all of them |
| A teacher's rating average | Yes | No | Yes |
A teacher can always see every rule that could raise their own pay, including the ones you have switched off.
Setup
The wizard that gets a new studio running, plus everything they can change later.
Studio profile
Setup status
| Studio details and hours | Done |
| Stripe connected | Done |
| Phone for texting | Done |
| Rooms and apparatus | Done |
| Staff invited | 3 of 5 |
| First week of classes | In progress |
Reformer 7 is out of service until Friday. Every
reformer class today books against a cap of 12, not 13, until the repair
finishes. The arc meters across the schedule already reflect it, nobody
has to remember to adjust it by hand.
Reformer stations
12 / 13
in service today
Cadillacs
2
Towers
4
Mat room capacity
20
Room A · Reformer room
| Station | Status | Note |
|---|---|---|
| Reformer 1 | In service | · |
| Reformer 2 | In service | · |
| Reformer 3 | In service | · |
| Reformer 4 | In service | Reserved, teacher training |
| Reformer 5 | In service | · |
| Reformer 6 | In service | · |
| Reformer 7 | Out of service | Carriage bearing replacement, vendor on site Friday AM |
| Reformer 8 | In service | · |
| Reformer 9 | In service | · |
| Reformer 10 | In service | · |
| Reformer 11 | In service | · |
| Reformer 12 | In service | · |
| Reformer 13 | In service | · |
12 of 13 stations bookable today
6:00am Reformer, today
9 of 12 booked. The cap dropped from 13 to 12 the moment Reformer 7 was marked out of service.
Room B · Mat room
An instructor sees their own classes and their own pay and nothing
else.
That boundary is enforced by the software, not by everyone agreeing to
be careful.
| Role | Person | Sees | Cannot see |
|---|---|---|---|
| Owner |
MCMaria Chen
|
Everything, finances, payroll, all pay, TT tuition, community, setup | Nothing withheld |
| Front desk |
SOSam Ortiz
|
Today's roster, check-in, quick sell, member profiles | Payroll, finances, reports, staff pay |
| Instructor |
DMDana Michaels
|
Her own classes, her own pay, video uploads, lead-trainer cohorts | Other instructors' pay and schedules, studio finances |
| Instructor |
PAPriya Anand
|
Her own classes, her own pay | Other instructors' pay and schedules, studio finances |
What Priya sees on sign-in
Rules that run automatically
Auto-promote from waitlistWithin 2 hours of a cancellation
Charge late-cancel fee automatically$15, under 12 hours notice
Require a card on file to bookApplies to drop-ins and packs
Allow guest passes1 per member, per quarter
Send day-before reminderText and email
Allow class transfers within 2 hoursSame day only
The numbers
The SMS number needs attention. 10DLC registration is
still in carrier review, so automated texts can land as spam until it
clears. This does not block texting, it just risks deliverability until
approved.
| Integration | Status | Detail |
|---|---|---|
| Stripe | Connected | Payouts weekly, last payout $24,180 |
| Google Calendar | Connected | Staff schedules sync two-way |
| Mailchimp | Connected | Member list syncs nightly |
| SMS number, (512) 555-0148 | Needs attention | 10DLC registration pending carrier review |
| QuickBooks | Not connected | Available, not set up |
Plan
Invoice history
| Invoice | Amount | Status |
|---|---|---|
| Aug 1 | $249.00 | Paid |
| Jul 1 | $249.00 | Paid |
| Jun 1 | $249.00 | Paid |
Feedback lives on every screen, not just here. One tap
from anywhere in the software flags something broken or suggests
something, and it lands in the HQ feedback queue with the screen it came
from attached.
What came over from Mindbody
Finished 2 hours ago
| What | Came over | Skipped | Now lives in |
|---|---|---|---|
| Members and leads | 298 | 6 | People |
| Plans and class packs | 14 | 0 | Money |
| Recurring classes | 41 | 2 | Schedule |
| Instructors and front desk | 5 | 0 | Team |
| Past payments | 1,204 | 0 | Money |
| Reformers, mats and towers | 13 | 0 | Apparatus and rooms |
The 6 members and 2 classes that were skipped are the only things that need you. Everything else is already live and you do not have to go and check it.
Send what you already have, we read it
Nobody types their business into a new system.
Correcting eleven fields takes four minutes. Typing them from a bank statement takes an evening, and that evening is where most software gets abandoned.
Section by section
Each one on its own, in any order
| Section | What it asks for | What it reads | Fields it fills | State |
|---|---|---|---|---|
|
Financial
The one that saves the evening
|
What you use for books and payments today | A QuickBooks or Xero export, or twelve months of statements as a PDF | 11 of 14 | Not started |
| Members and packs | Your current booking software | A CSV export, or a screenshot of the members screen | 6 of 8 | Done, 214 rows |
| Classes and timetable | Where your schedule lives | A screenshot of the week, or an .ics feed | 5 of 5 | Done, 42 a week |
| Staff and pay | How you pay your teachers now | A payroll summary, or you just tell it | 4 of 6 | 2 rates missing |
| Waivers and policies | Your current waiver and cancellation policy | Any PDF or a photo of the printed one | 3 of 3 | Done |
Five sections and no order between them.
What it does with a document
Reads it and fills the fieldsRent, utilities, average class revenue, what you pay per session.
Eleven of the fourteen the pricing calculator needs.
Automatic
Shows you every one before it savesEach field says where in the document it came from, so a wrong
number is one click to see and fix.
You confirm
Never guesses at one it cannot findThree of the fourteen are left blank rather than estimated.
Left blank
Deletes the document afterwardsThirty days, then it is gone. The numbers stay, the bank
statement does not.
30 days
What you already brought over
| Members imported | 214 of 298 |
| Of those, with an unused pack | 39, worth $3,478 |
| Recurring classes recreated | 42 a week |
| Waivers on file | 214 |
| Still to do | The financial section |
The 39 unused packs are the reason the members import happens before anything else. $3,478 of sessions people have already paid for would otherwise quietly not exist on day one, and every one of those is a conversation at the desk.
Automations
Twenty seven rules that do a job.
Every rule this studio has
| On | Automation | What it does | Last 30 days | If it goes wrong |
|---|---|---|---|---|
|
Waitlist auto promote
Filling the class · On
|
Texts the first person in line when somebody cancels out of a full class, with 15 minutes to claim the spot | 34 fired, 27 claimed, 5 passed on, 2 nobody took | A text at 5:47am for the 6:00am class, outside quiet hours | |
|
Class reminder
Filling the class · On
|
Texts everyone booked in exactly 2 hours before the class starts | 9 no shows avoided, $252 of seats held | Fires at 4:00am for a 6:00am class. Legal, and it still wakes 12 people | |
|
Substitute assigned
Filling the class · On
|
Texts everyone booked into a class when the teacher on it is swapped | 6 subs, 112 members told, 3 cancellations | Three people cancelled because of it. That is the point, not a defect | |
|
Apparatus out of service
Filling the class · Off
|
Emails the members assigned to a reformer, cadillac or tower the moment it is marked out, and moves them | Off. 12 bookings moved by hand this week | Two of the 12 found out when they arrived | |
|
Under filled class rescue
Filling the class · Cannot run yet
|
Offers the empty spots in a half full class to the waitlists either side of it, 24 hours out | Never run. 18 spots went empty | It is an offer, not a notice, so it cannot borrow class consent | |
|
Failed payment dunning
Getting paid · On
|
Emails the member on day 1, day 3 and day 7 after Stripe declines their card | $612 recovered from 9 declines | A declined card in a text reads as a scam, so this never texts | |
|
Card expiring in 14 days
Getting paid · On
|
Emails the member 14 days before the card on file expires, then raises a front desk task | $1,043 of dues protected, 7 cards replaced | The notice is read 6 days late on average, so 14 days is really 8 | |
|
Late cancel and no show fee
Getting paid · On, window set by HQ
|
Emails the member the receipt and the reason when they cancel inside 12 hours or do not turn up. $15 and $25 here | $255 charged across 17 events | 4 of 11 late cancels had no card on file and could not be charged | |
|
Membership renewal
Getting paid · On
|
Emails the member 7 days before their plan renews | 19 renewals confirmed, 2 cancelled before the charge | Those 2 cancelled because they were reminded. Better than a dispute | |
|
Class pack running out
Getting paid · On
|
Emails then texts the member when their pack has 2 classes left or 7 days to expiry, whichever comes first | $940 in pack renewals | Fires twice for anyone who hits both conditions in a week. The frequency cap catches it | |
|
Win back
Keeping members · On
|
Emails, texts, then emails a member again 30 days after their last check in. Marketing consent required | $620 in rebooked packs, 24 people inside it | Day 30 is too late. 12 memberships worth $2,268 a month go quiet at day 21 | |
|
Review request
Keeping members · On
|
Asks for a review after a member's 5th check in, and only if their last class was rated 4 or better | 11 reviews, average held at 4.9 | Gating on the rating is why it is 4.9. Ungate it and it is 4.4 | |
|
Birthday
Keeping members · On
|
Emails and texts the member at 8:00am on their birthday. Marketing consent required | $85, the lowest yield rule in the library | It costs a message against the frequency cap for very little | |
|
Membership cancelled, exit offer
Keeping members · Off
|
Emails the member one pause offer from Maria, 24 hours after they cancel | Off. Never switched on | Two people are waiting inside it right now | |
|
First class follow up
Keeping members · Cannot run yet
|
Asks a member how their first class went and offers the intro pack, by email then SMS | Never run. 41 first timers heard nothing | Zero of those 41 gave marketing consent, because nothing asks | |
|
Unlimited member, visits sliding
Keeping members · Draft
|
Emails then texts an unlimited member who drops under 4 check ins in a rolling 30 days, over 5 steps | Draft. 33 members waiting, $6,237 a month | Step 5 is empty, so it can never go live as written | |
|
Tuition instalment due
Teacher training · On
|
Emails the trainee 3 days before a payment plan charge goes out | $2,400 collected on time, 0 missed | A trainee who misses two instalments is a refund conversation, not a reminder | |
|
Trainee falling behind
Teacher training · On
|
Tells Dana Michaels first, then the trainee, when observation hours are under 60 percent at week 6 | 2 caught before week 9, both back on pace | Behind at week 6 can still finish. Behind at week 10 is a refund | |
|
Certificate ready for sign off
Teacher training · On
|
Tells Dana Michaels in app when all four gates clear, then daily until somebody signs | 3 signed in 4 days, was 11 days before this rule | An unsigned certificate is a graduate who cannot teach anywhere | |
|
Expiring credential alert
Teacher training · On, set by HQ
|
Tells the instructor and Maria at 60, 30 and 7 days before a certificate, CPR or insurance lapses | 4 renewed before expiry, 0 lapsed instructors taught | An instructor teaching out of date is a network liability, not yours alone | |
|
New enquiry, no reply in 15 minutes
Running the studio · On
|
Tells the front desk in app after 15 minutes with no staff reply, then Maria at 60 minutes | Median first reply is 6 minutes, was 41 | It escalates to Maria at 60 minutes, including on a Sunday | |
|
Instructor payroll lock
Running the studio · On, set by HQ
|
Closes the timesheet 48 hours after a class ends, and gives the instructor a last call at 36 hours | 38 timesheets locked, 0 retrospective edits | A locked timesheet needs Maria to reopen it, which is the point | |
|
Level mismatch flag
Running the studio · Cannot run yet
|
Tells the instructor at booking when a member books above their recorded level, and never tells the member | Cannot be counted. Nothing records a level | Telling a member they are not ready is how you lose them | |
|
Standards acknowledgement chase
Set by the network · On, locked
|
Chases Maria on the deadline day and every 3 days after, then Jessica Spillane at day 10 | 1 open standard, acknowledged 2 days late | Ten days unacknowledged starts the cure notice clock | |
|
Cure notice escalation
Set by the network · On, locked
|
Writes to the studio owner on day 1, 15 and 25 of a 30 day cure, with the audit trail attached | 0 at this studio. 1 open at Balance Bar Pilates | Missing a cure step is a contractual argument, not a support ticket | |
|
New studio onboarding nudge
Set by the network · On, locked
|
Nudges a new owner who has been invited and not signed in, on day 3, 7 and 14, then their HQ contact | 0 here. Isabel Cruz at Reformer House is on day 7 | A studio that never signs in is a licence that never starts | |
|
Time zone safe send guard
Set by the network · Cannot run yet
|
Resolves every scheduled send against the recipient's own zone before it is queued, and messages nobody | 4 messages dropped rather than sent at an unknown hour | A member who moved to Denver still reads as Austin |
You can ask HQ to change a locked rule. What you cannot do is switch
it off quietly.
Twenty seven rules, twenty running, and the seven that are not are where the money is. 106 people are sitting inside a rule that is switched off, and 92 of those are behind a prerequisite rather than a decision: 41 first timers nobody followed up, 33 unlimited members on a plan they are not using, and 18 empty spots in classes that ran half full.
Everything the studio will send between now and noon tomorrow, before
it sends it.
39 messages to 35 people. Four of them are held until 8:00am. There is
no send now button anywhere on this screen, because there is no send now
anywhere in the product. The only two things you can do to a queued
message are stop it, or change the rule that produced it.
Every time below is the recipient's own local time, not yours and
not the server's, and the zone is printed under it whenever it is not
Austin.
2 of your 39 are outside their recipient's quiet window. Network wide
the number is 214.
The network is roughly 80 host studios worldwide across both
hemispheres, so this is not one studio's edge case. Southern hemisphere
studios move their clocks the opposite way to northern ones, on
different weekends, and a handful never move them at all. A fixed offset
is wrong twice a year in two directions.
That 214 is the argument for letting a member set their own
window, and it is the number to watch after they can.
The 5:47am problem, and it is not
solved
Decision needed
Quiet hours are 8:00am to 9:00pm in the recipient's own time zone, and there is no override for anyone. The 6:00am Reformer Flow has a 15 minute claim window, so a waitlist promotion for it has to go out at about 5:45am to be worth anything.
Tomorrow 4:00am, class reminder for the 6:00am Reformer Flow, 12
peopleTransactional, so it is exempt from quiet hours in law and exempt
here. It still arrives at 4:00am.
Will send
Tomorrow 5:47am, waitlist promotion, only if a spot freesJordan Kessler is first on the list for the 6:00am. Holding this
until 8:00am is pointless, the class is over.
Outside quiet hours
And 5:47am is only 5:47am hereYour 6:00am is a trainee in Sydney's 9:00pm, and in six months it
is her 10:00pm, because her clocks move the other way. Every rule
resolves against the person receiving it, never against
Austin.
Resolved per recipient
Neither of the two fixes exists yetA per member notification window, or push only before 8:00am, and
there is no member app to push to.
Unbuilt
Six classes a week start before 10:00am. On last month's numbers
this is about 2 seats a month, roughly $56 here, and 214 pending
sends across the network. It is the same decision for every early
rule you ever add, at all 80 studios.
The next 21 hours
Now is Thu Aug 6, 3:10pm in Austin
| When, recipient's local time | Rule | Who | Channel | What it says | Stop it |
|---|---|---|---|---|---|
|
Today 4:45pm
In 1 hour 35 minutes
|
Class reminder | 11 booked into 6:45pm Reformer Sculpt | SMS, 1 falls to email | Reformer Sculpt 6:45pm with Priya, Room A. Your reformer is R4 | |
| Today 5:30pm | Class pack running out |
EWElise Whitcomb
|
2 classes left on your 10 pack, expires Aug 20 | ||
| Today 6:02pm | Membership renewal | 3 members on Unlimited Monthly | Your plan renews Aug 13 at $189, card ending 4412 | ||
| Today 8:14pm | Win back |
CV
Chris Vetter
Day 31, step 2 of 3
|
SMS | Priya has 9am Friday open on Reformer 3 if you want it | |
|
Tomorrow 8:00am
Computed for tonight 9:48pm
|
Review request |
PCPriya Chandra
|
SMS, held | How was tonight with Dana? One line helps the next person choose | |
|
Tomorrow 4:00am
Transactional, exempt
|
Class reminder | 12 booked into 6:00am Reformer Flow | SMS | Reformer Flow 6:00am with Dana, Room A | |
|
Tomorrow 5:47am
Only if a spot frees
|
Waitlist auto promote |
JK
Jordan Kessler
First in line, 6:00am Reformer Flow
|
SMS | Outside quiet hours. No answer to this yet | |
| Tomorrow 8:00am | 4 rules, released together | The 4 held overnight by quiet hours | SMS | Unchanged from what was computed last night | |
| Tomorrow 8:31am | Card expiring in 14 days |
NONadia Okafor
|
Your card ends 08/26, update it before Aug 20 | ||
| Tomorrow 9:00am | Tuition instalment due |
AFAna Ferreira
|
Instalment 4 of 6, $650, charges Aug 10 | ||
|
Tomorrow 9:00am
Australia/Sydney, which is 6:00pm tonight in Austin
|
Tuition instalment due |
HT
Harriet Tull
200hr cohort 12, remote, Sydney
|
Instalment 2 of 6, $650, charges Aug 10 | ||
| Tomorrow 12:00pm | Trainee falling behind |
DM
Dana Michaels
Then the trainee, if she agrees
|
In app, then email | 2 trainees at 54 percent of pace in week 6 |
39 messages to 35 people. Four people receive two, and every one of
those pairs was checked against the frequency cap of 4 in any rolling 7
days before it was queued.
Held until 8:00am, each in their own local time
PCPriya Chandra, review
requestComputed 9:48pm
MDMarcus Doyle, win
backComputed 9:31pm
RDRosa Delgado, class pack
running outComputed 10:05pm
GSGrant Sayler, welcome
series step 3Computed 9:12pm
Held, not dropped. All four go at 8:00am unchanged, and 8:00am means each person's own 8:00am, which for these four is the same hour and will not always be.
Queued and will not send
SWSam Whitfield, win
backUnsubscribed Jun 14
TBTomas Brill, win back
step 3Number is a landline
NONadia Okafor, class pack
SMSNo SMS consent, email instead
These three are in the queue and the platform already knows it will not send them as written.
You can read every message before anyone receives it, you can stop any one of them, and the two you cannot fix from here are the 4:00am reminder and the 5:47am promotion.
The run log
Times are the recipient's local time
| When, recipient's local time | Rule | Who it touched | Step | Channel | Outcome |
|---|---|---|---|---|---|
| Today 9:04am | Class reminder |
RDRosa Delgado
|
1 | SMS | Delivered, 9:04am |
| Today 9:00am | Class pack running out |
EWElise Whitcomb
|
2 | SMS | Delivered, held overnight from 9:12pm |
| Today 8:47am | Waitlist auto promote |
JKJordan Kessler
|
1 | SMS | Claimed the spot at 8:53am, 6 minutes |
| Today 8:31am | Card expiring in 14 days |
NONadia Okafor
|
1 | Delivered, opened 8:47am | |
| Today 8:12am | Win back |
TB
Tomas Brill
Day 33 of the sequence
|
2 | SMS | Failed, carrier rejected: number is a landline |
|
Today 7:58am
Austin, because hers was unknown
|
Class pack running out |
LR
Lena Ruiz
Moved to Denver in June
|
2 | SMS | Dropped, no time zone to resolve the window |
|
Yesterday 8:00am
Australia/Sydney, 5:00pm the day before in Austin
|
Tuition instalment due |
HT
Harriet Tull
200hr cohort 12, remote, Sydney
|
1 | Delivered, paid $650 the same morning | |
| Today 7:55am | Welcome series, first timer |
GSGrant Sayler
|
4 | SMS requested | Held, no consent. Email version sent instead |
| Today 7:02am | Late cancel and no show fee |
HKHana Kwon
|
1 | Fee written to balance, no card on file | |
| Yesterday 6:40pm | Failed payment dunning |
MDMarcus Doyle
|
2 | Delivered, paid $189 at 7:02pm | |
| Yesterday 4:15pm | Birthday |
ALAimee Lund
|
1 | Soft bounce, 552 mailbox full. Retrying at 24h | |
| Yesterday 11:02am | Review request |
PCPriya Chandra
|
1 | Email and SMS | Delivered, left 5 stars |
| Yesterday 9:58am | Win back |
SW
Sam Whitfield
Unsubscribed Jun 14
|
1 | Not sent, unsubscribed. Removed from the rule |
Showing 14 of 3,204 · every line keeps the exact message body, the
delivery receipt, the consent it was sent under and the reason, for 24
months. The log cannot be cleared by anyone at the studio.
The 42 that did not arrive, and
what happens to each
Last 30 days
| What came back | Count | What the platform does next, on its own | What you have to do |
|---|---|---|---|
| Carrier rejected, the number is a landline | 6 | The number is flagged on the member record, that step falls to email for that person permanently, and no rule tries to text them again | Ask for a mobile at check in, or nothing |
| Invalid number, never valid | 4 | The rule stops for that person after one attempt, the record is flagged, and the front desk sees a task on their next visit | Correct the number on the record |
| Unsubscribed from marketing | 9 | Removed from every marketing rule permanently and immediately. Booking confirmations, receipts and class cancellations still reach them, those are transactional | Nothing. Only they can undo it |
| Soft bounce, mailbox full or unavailable | 19 | Retried at 24 hours and again at 72 hours. Three soft bounces in a row marks the address dormant and the rule hands that person to the front desk | Nothing unless it becomes a hard bounce |
| No time zone, the send window could not be resolved | 4 | Dropped rather than sent at an unknown local hour. Nothing is retried, because a retry has the same missing field | This is the one that needs you. Add a time zone to the studio |
The fifth gets worse as the network grows, because eight studios
now span three time zones.
Tomas Brill's text failed this morning because the number on his record is a landline, and that is now permanent: nothing in the library will try to text him again, his win back step fell to email at 8:13am, and Sam has a task to ask him for a mobile. A failure that repeats is a failure nobody handled.
A rule cannot be switched on until you have read its dry run.
The dry run replays the last 30 days and shows you the actual people it
would have caught and the actual words it would have sent them. This is
the whole safety model: an automation that fires at real people is the
thing that goes wrong, so you see the list before it is a list of
recipients.
Unlimited member, visits sliding
Draft, cannot send
Started by Maria Chen, Aug 4. Nothing in this rule has ever sent a message to anyone.
When this happens
A member on an unlimited plan drops below 4 check ins in a rolling
30 daysChecked once an hour, at 5 past. Each person can enter this rule
once every 90 days.
Trigger
If all of these are true
They are on an unlimited plan, not a class packUnlimited Monthly, Unlimited Annual
Condition 1
Their membership is active and not pausedA paused member is not a lapsing member, they told you
already
Condition 2
They joined more than 60 days agoNew joiners ramp up slowly, this would read as nagging
Condition 3
They are not already inside Win backNobody is ever in two rules that both ask them for
something
Condition 4
Then do this
Email from Maria, "Everything alright?", offering a free 1:1
reformer session with Priya AnandSubject: A quiet month, and a spot with Priya if you want
it
Email, no consent needed
Wait
4 days, and only continue if they still have not bookedIf they book, the rule ends there and nothing else sends
Wait
Then this
SMS, short: "Priya has 9am Thursday open on Reformer 3 if you want
it."Sends between 8:00am and 9:00pm only, quiet hours are not
overridable
SMS, 7 of 26 have no consent, they get the email again
Not finished
Step 5 has no message written yetYou wrote "day 10, decide something" and left it. A rule cannot
go live with an empty step.
Blocking
Before this can go live
- Trigger chosen 1
- Conditions set 4
- Consent declared on every step Notifications
- Quiet hours applied 8:00am to 9:00pm
- Frequency cap applied 4 per 7 days
- Every step has a message Step 5 empty
- Dry run read and signed off Not yet
- Approved by the owner Maria Chen
Locked by 3 of the 8 checks. It stays locked even for you.
Who this would reach
Caught in 30d
38
After conditions
33
Emails
40
Texts
19
Those 33 people bill $6,237 a month between them, on the $189 unlimited plan. Four days later 26 of those 33 still had not booked, and of those 26, 7 have no SMS consent, so the text reaches 19 and the other 7 get the email a second time. Two of the 19 land after 9pm and wait until morning. That is 59 messages, 19 of them texts, and zero of them to somebody who never opted in.
Dry run, the last 30 days
Nothing was sent
This is a replay, not a send. These 7 people are
real members of Core & Flow and this is what the rule would have
done to each of them, with the exact message, on the exact day. No
message left the building. Read it, then sign it off.
| Member | Why they were caught | Step | Channel | What they would have received | Would it actually go? |
|---|---|---|---|---|---|
|
RD
Rosa Delgado
Unlimited Monthly, 14 months
|
2 check ins in 30 days, was averaging 11 | 1, then 3 | Email, then SMS | "A quiet month, and a spot with Priya if you want it", then the Thursday 9am text on Jul 12 | Both would send |
|
CV
Chris Vetter
Unlimited Annual, 3 years
|
1 check in in 30 days, paid through March | 1, then 3 | Email, then SMS | Same pair, Jul 8 and Jul 12 | Both would send |
|
NO
Nadia Okafor
Unlimited Monthly, 7 months
|
3 check ins in 30 days | 3 | SMS requested | Would receive the email a second time instead of the text, same offer | Held, no SMS consent on file |
|
EW
Elise Whitcomb
Unlimited Monthly, 2 years
|
2 check ins in 30 days | 3 | SMS | The Thursday 9am text, computed for 9:12pm on Jul 12, queued for 8:00am Jul 13 | Would wait, quiet hours |
|
TB
Tomas Brill
Unlimited Monthly, 5 months
|
0 check ins in 30 days | Never enters | None | Nothing. He is on day 34 of Win back | Skipped, condition 4 |
|
GS
Grant Sayler
Unlimited Monthly, 22 days
|
3 check ins since joining | Never enters | None | Nothing. He is 38 days short of the 60 day floor | Skipped, condition 3 |
|
AL
Aimee Lund
Unlimited Monthly, paused Jul 2
|
1 check in in 30 days | Never enters | None | Nothing. She paused her membership and told you why | Skipped, condition 2 |
Showing 7 of 38 · replay of Jul 8 to Aug 6
Over the last 30 days this rule would have caught 38 members. Five are excluded by a condition, so 33 get the email.
These are limits, not preferences. A rule cannot be
written that ignores them, and there is no override, not for the front
desk, not for the studio manager, not for you, and not for EYT's own
support staff. An unwanted text is a per message liability under the
TCPA and an email without a working unsubscribe is a per message
liability under the CAN-SPAM Act, so both are enforced by the platform
rather than by somebody remembering.
Consent is two switches, not one
| Switch | Members | What it allows | Rules that depend on it |
|---|---|---|---|
| Account and class notifications | 204 of 298 | Booking confirmations, class reminders, waitlist promotion, cancellations, receipts, payment failures | 18 of the 27 |
| Marketing | 96 of 298 | Any offer, promotion or win back, including a free session somebody did not ask about | 4 of the 27, and 2 of those cannot run at all yet |
Consent for the first is not consent for the second and never becomes it. Each is stored with the exact wording shown, the timestamp, the IP and the number it applied to, kept 4 years.
Quiet hours
A message caught by quiet hours is queued, never dropped. It goes at 8:00am. Transactional messages, a class reminder or a cancellation, are exempt in law and are exempt here, which is why 12 reminders go out at 4:00am for the 6:00am class.
How often one person can be reached
RDRosa Delgado4 of 4, resets Friday
MDMarcus Doyle4 of 4, resets Thursday
NONadia Okafor4 of 4, resets Sunday
Studio wide send ceiling
The email ceiling is the mail provider's, not a preference, and 93 in an hour is close enough to 100 that it has to be raised before this studio runs a network wide announcement.
Unsubscribe and STOP
An unsubscribed member still receives booking confirmations, receipts and class cancellations. Those are transactional and are not marketing, which is the distinction the CAN-SPAM Act actually turns on. Only the member can opt themselves back in. A member who replies STOP is out of every automation immediately and permanently, not just the one that texted them, and nobody at the studio or at EYT can put them back.
Where these rules actually run
Inside your own studio's data
Every rule runs on the platform's own job queue, inside your
studio's boundaryA rule that reads a class roster reads injury notes and phone numbers.
By design
HQ sees that a rule fired and how many people it reached. HQ does
not see who they wereJessica can see that waitlist promotion fired 34 times here. She
cannot see Jordan Kessler's number, and neither can EYT
support.
Enforced
No card number, security code or bank detail is ever held by the
platformCard entry is hosted by Stripe.
Enforced
A trigger is never a fixed moment in timeA trigger is this many minutes before the class's own local start time, worked out at the moment of sending.
By design
Kill switch
Never used
Stop all 20 live automations, immediately. Anyone
mid sequence is held where they are, not cancelled and not lost.
When you switch back on, each person resumes at the step they were
on, with the wait clock restarted. Nothing double sends. The 3 rules
locked by the network stay on, because an HQ obligation is not yours
to stop.
Requires typing the studio name. Available to Maria Chen and the
studio manager only, never the front desk.
Who changed what, last 3
MCMaria Chen switched off
Apparatus out of serviceMon 4:22pm
DMDana Michaels changed
the observation hours threshold from 50% to 60%Jul 28
MCMaria Chen created
Unlimited member, visits slidingAug 4
Every edit to every rule is logged with who, when and the before and
after, and the log cannot be cleared by anyone at the studio.
Quiet hours held 25 messages last month and every one still arrived. The consent check held 41 texts and 33 of those people were reached by email anyway. The frequency cap is holding 3 people today.
Ask EYT can look any of this up for you. The rules themselves are
not conversational, they are fixed triggers and fixed conditions, but the
log, the queue and the consent record are all searchable in plain
English.
Settings
Everything about your account and Core & Flow Austin in one place, in categories.
Account and profile
Who you are inside Core & Flow Austin, and what other people see when your name appears on a screen.
You
Maria Chen
maria@coreandflowaustin.com
Changing this signs you out and sends a confirmation to both addresses.
Studio owner
Set by whoever invited you. Not editable here.
What other people see
Your name on screens other people useOn an audit entry, a signed off record and any message you send.
Whether you are online right nowA green dot next to your name, inside a 5 minute window.
Your name appears on records that outlive your account. Changing it updates what is displayed and never rewrites an audit entry.
Learning the product
Show the tour prompt to people who are new hereFor the first two weeks of an account, once a week, then never again.
Display and accessibilityRarely changed
How this looks to you
Reduced turns off panel and drawer animation. It follows your device setting by default.
Leaving
Closing your account removes your sign in and keeps every record you created, because a roster, a note or a receipt belongs to Core & Flow Austin rather than to you.
Password and sign in
How you get in, what is still signed in, and how to stop it.
Your password was last changed on 14 April 2026. That is 114 days ago. There is no expiry rule here, because forcing a change every 90 days produces worse passwords, not better ones.
Password
Enter your current password
At least 12 characters
Twelve characters and nothing else.
Two factor
Two factor authenticationOn, by authenticator app. Required for anyone who can move money.
Tell you about a sign in from a new deviceBy email, within a minute, whether or not it was you.
Where you are signed in
| Device | Browser or app | Last seen | State |
|---|---|---|---|
| MacBook Air, Austin TX | Chrome | This device, now | Current |
| iPhone, Austin TX | EYT app | Today, 5:04 AM | Active |
| Front desk iMac, Austin TX | Chrome | 31 July, 7:55 PM | Shared machine |
The front desk iMac is a shared machine and it has been signed in as you since 31 July. That is the session worth ending, not the one on your phone.
Recovery, trusted devices and sign in historyRarely changed
If you lose your second factor
Six of eight recovery codes unused. Each one works once.
Trusted devices
Skip the second factor for 30 days on a device you trustNever offered on a shared machine. The front desk iMac cannot be trusted in this sense and it should not be.
Sign in history
Every sign in, successful or not, is kept for 12 months with the device and the approximate location.
Notifications
Named events, not categories.
How you are told
maria@coreandflowaustin.com
Urgent means something that has a clock on it.
Tell you when
A payment failsThree open today, $214 in total.
A class fills its waitlistTwo today. It is the clearest signal you are short a class.
A message goes unanswered for 4 hoursOne today, a prenatal enquiry.
An instructor asks for coverEscalated to you 15 minutes after it is broadcast.
A credential is 60 days from expiringTwo inside that window today.
A new member signs upOff. Eleven a week is a number to read on Monday, not a thing to act on.
Turning every one of these on puts roughly 40 items a week in front of you, and the effect is that you stop reading the three that mattered.
Quiet hours
Urgent events ignore quiet hoursA failed payment does not. A class starting without an instructor does.
Digest, batching and escalationRarely changed
Batching
Hourly turns 40 interruptions a week into 6.
If you do not respond
Escalate to a second personNobody today.
What can never be turned off
Security eventsA sign in from a new device, a password change, and a change to your second factor.Always sent
Anything with a legal clockA data deletion request, and a waiver or insurance expiry.Always sent
Team and permissions
Four people at Core & Flow Austin.
Your team
| Person | Role | Can do without you | Needs you |
|---|---|---|---|
DMDana Michaels | Lead trainer | Teach, grade, sign observation hours | The final practical |
PAPriya Anand | Instructor | Teach, write class notes | Signing anything for a trainee |
SOSam Okonkwo | Front desk | Check in, sell, refund up to $50 | Memberships, and any refund above $50 |
MCMaria Chen | Studio owner | Everything not locked by HQ | Nothing |
Adding somebody
Lead trainer needs a 500 hour plus three years, which is a network rule rather than yours.
Two factor for anyone who can refundSam Okonkwo today. It is not about trust, it is about a shared machine in a public room.
Sam's $50 ceiling is the number that decides whether your Saturday is interrupted. Four refunds last month, none above $38, so the ceiling has never once cost you a phone call.
Leaving, and what a departing instructor takesRarely changed
When somebody leaves
Sessions end immediatelyIncluding on the front desk iMac.
Class notes and signed records stayThey belong to the studio. An instructor cannot take a roster or a note with them.
Mentees move to another lead trainerDana has five. They would go to whoever you name, not to nobody.
Set by the network
A lead trainer needs 500 hours plus three yearsSet by Jessica Spillane, 4 January 2026. Priya Anand is 14 months short.Locked by HQ
Nobody may see another person's payIncluding a studio director. Set by Jessica Spillane, 4 January 2026.Locked by HQ
Billing and payments
Money in from members, money out to the network, and who is allowed to give any of it back.
Three payments are failing today, $214 in total, and two of them are an expired card. The retry ladder below is what decides whether those two are fixed by Friday or lost.
Where your money lands
Core & Flow Austin LLC, ending 2208
Verified 8 February 2026.
2.9% plus 30 cents
Set by the network's processor agreement.
6% of revenue, net of refunds
Invoiced on the 5th, collected by automatic debit.
When a member's card fails
Tell them on the first failureMost failures are an expiry date, and the member fixes it in a minute.
Retry three times over 10 daysThen suspend the plan rather than cancel it.
Their bookings stay, and the desk is warnedCancelling a booking over $38 is how a fixable Tuesday becomes a lost member.
Refunds
Suspending rather than cancelling on the last retry keeps the member's history, their credits and the chance they update a card in March. Cancelling saves one awkward call and ends the relationship.
The full retry ladder, tax and revenue recognitionRarely changed
The five steps
| Step | When | What the member gets |
|---|---|---|
| 1 | Day 0 | An email, one line, with a link to update the card |
| 2 | Day 3 | A second email and a text if they have consented |
| 3 | Day 7 | The desk is told, so it can be a conversation at check in |
| 4 | Day 10 | A final email naming the suspension date |
| 5 | Day 12 | The plan is suspended. Nothing is deleted. |
Recognition
Tax
Texas, 8.25% in Austin.
Lock a month once it closesA backdated edit after close needs you and writes an audit entry.
Data, export and retention
This product holds injury and pregnancy notes. Under California's privacy law that is sensitive personal information, and it changes three things: it may only be used for the purpose it was collected for, a member may limit that use, and a deletion request has a deadline rather than a queue. The rows below are that, not a checkbox.
How long each record is kept
| Record | Kept for | Why that long | On a deletion request |
|---|---|---|---|
| Member contact details | While active, then 24 months | A returning member should not start again | Deleted |
| Injury and pregnancy notes | While active, then 12 months | Shortest period that still lets an instructor teach them safely on return | Deleted |
| Class attendance | 7 years | Insurance and any injury claim | Anonymised |
| Payments and invoices | 7 years | Tax law, and it is not optional | Kept |
| Trainee records and certificates | Permanent | A certificate has to be verifiable in 2040 | Kept |
| Class notes written by an instructor | 3 years | Useful to the next instructor, not useful after that | Deleted |
| Sign in history | 12 months | The only evidence after an account is misused | Anonymised |
Kept, anonymised and deleted are three different answers and only one of them is a promise.
A deletion request
Acknowledged within 10 daysBy email, naming who is handling it.
Completed within 30 daysThe legal deadline, not a target. Two were handled this year.
Tell the member exactly what survived, and whyA list, in plain English, naming the payment records and the reason. Not a policy link.
Pass the request to every system that holds a copyEmail, the SMS provider and the payment processor. A deletion that stops at this database is not a deletion.
Export
CSV opens in a spreadsheet. JSON keeps the structure a lawyer or a migration needs.
Injury and pregnancy notes are excluded by default, because most exports go to a spreadsheet on a laptop.
Every export is logged with a name and a reasonFour this year. Two were an accountant, two were you.
Sensitive fields, sub processors and legal holdRarely changed
Who may read the sensitive fields
| Field | Owner | Instructor | Front desk | Network HQ |
|---|---|---|---|---|
| Injury and pregnancy notes | Read | Read | Flag only | Never |
| Date of birth | Read | Never | Read | Never |
| Home address | Read | Never | Read | Never |
| Card details | Last four | Never | Last four | Never |
Network HQ never reads a member record.
Who else holds a copy
Legal hold
Freeze deletion on a record under disputeAn open injury claim stops the retention clock on that member until it closes. Nothing is frozen today.
Integrations
The outside systems this account touches, and what each one actually holds.
Connected
StripeMember payments and the card reader at the desk. 2.9% plus 30 cents.Connected
Google CalendarYour schedule, one way, into your own calendar. Not the members'.Connected
ResendBooking confirmations, reminders and the newsletter.Connected
TwilioReminder and waitlist texts. Only to members who have consented.Connected
coreandflowaustin.comThe booking widget and nine syndicated network articles.Connected
Google Business ProfileWhere a happy review goes. Reconnected 2 July.Connected
Chat EYTYour studio's material and the network curriculum.Connected
SquareRetail only, at the old terminal. Being retired in September.Needs attention
Square is the one to deal with.
Adding, removing, and what a disconnection doesRarely changed
Adding one
A new connection is a new copy of member data. It is worth being the only person who can make one.
Removing one
Ask what happens to the data already thereDisconnecting stops the flow and does not delete the copy.
Keep 90 days of connection historyWhat synced, when, and what failed. It is the only way to answer where did that member go.
Set network wide
Chat EYT never crosses a studio boundaryIt cannot read one studio's data to answer another's question. Set by Jessica Spillane, 4 January 2026.Locked network wide
Studio defaults
The values Core & Flow Austin runs on, and the rows Network HQ holds.
Booking
Applied 34 times last month.
The row members argue about, and the row that keeps packs honest.
The studio itself
A 5:20 AM class belongs to today.
Eleven while Reformer 7 is out of service.
Set by Network HQ
Price floor, single class$28. Set by Jessica Spillane, 12 March 2026.Locked by HQ
Observation hours30 minimum before a certificate. Set by Jessica Spillane, 4 January 2026.Locked by HQ
The 12 hour window and the $15 fee are the two rows your front desk defends every week. Moving the window to 24 hours would have charged 61 members last month instead of 34, most of them on a class that refills anyway.
Every locked row, and how to ask for an exceptionRarely changed
What HQ holds
| Row | Value | Set by | When |
|---|---|---|---|
| Price floor, single class | $28 | Jessica Spillane | 12 Mar 2026 |
| Tuition band, 200 hour | $3,200 to $4,200 | Jessica Spillane | 4 Jan 2026 |
| Observation hours | 30 minimum | Jessica Spillane | 4 Jan 2026 |
| Lead trainer floor | 500 hour plus 3 years | Jessica Spillane | 4 Jan 2026 |
| Certificates are countersigned | Always | Jessica Spillane | 4 Jan 2026 |
| Marketing SMS needs consent | Always | Jessica Spillane | 4 Jan 2026 |
| Footer, logo and legal pages | Network template | Jessica Spillane | 4 Jan 2026 |
| No member names on the boards | Blocked at submit | Jessica Spillane | 4 Jan 2026 |
A locked row is not a bug.
Advanced
The audit trail, the developer facing bits, and anything that is hard to undo.
What has changed recently
| When | Who | What | Detail |
|---|---|---|---|
| 6 Aug, 6:58 AM | Sam Okonkwo | Refunded $38 | Late cancel, member asked at the desk |
| 5 Aug, 8:20 PM | Maria Chen | Changed the late cancel fee | $10 to $15 |
| 3 Aug, 11:02 AM | Maria Chen | Removed a booking | Reformer 7 out of service |
Beta features
Try new screens before they shipOff.
Tell you what changed in the productOne message a month, listing what moved and what is new. Not a changelog.
Things that cannot be undone
Reset this studio to network defaultsYour booking window, your fees and your room capacities go back to what a new studio inherits. Members and bookings are untouched.Confirm twice
Transfer ownershipTo another named person, with Network HQ approving. It is a licence change, so it happens as a conversation and lands here.Needs HQ
Developer, support access and the product tourRarely changed
Support
Let NetRyse support open your account to helpOff. Turning it on grants read access for 24 hours and writes an audit entry when it is used.
The product tour
The tour is interactive rather than a document.
Data
Learning the platform
Three things shipped since Jul 12
You have read none of the three.
New since you were last here
3 unread
| What shipped | Why you would care | Shipped | |
|---|---|---|---|
|
Teacher pay, both directions
In the pricing calculator
|
Pin the price or pin the pay. Built for the studio that inherited a contract it cannot move. | Aug 6 | |
|
Scan in, rate, come back
On the front desk screen
|
A rotating code for your regulars, and a rebook text that only goes to people who liked that teacher. | Aug 6 | |
|
Jessica's content library
In marketing
|
Thirty four pieces you can send under your own name, searchable by what you meant rather than what you typed. | Aug 6 |
The eight worth ten minutes
2 of 8 read
| Lesson | What it covers | Minutes | |
|---|---|---|---|
| Waiving a late cancel | Why the fee and the pack session are two separate decisions, and where each one is undone | 6 | Read |
| Class packs are a liability | $3,478 of unused sessions is money you owe in classes, not revenue you have earned | 8 | Read |
| What a locked setting means | Which fourteen rows HQ has fixed, why, and how an exception request actually works | 7 | |
| Retention moves before revenue | Reading a join cohort chart, and the month you can still do something about it | 11 | |
| Consent is two switches | Why a member can be on your list and still never receive a text, and why that is correct | 9 | |
| Apparatus out of service | How marking one reformer out turns twelve spots into eleven everywhere, by itself | 4 | |
| A declined card is a churn event | The five step retry ladder, and the seven days a member keeps booking through it | 7 | |
| Running a cohort alongside classes | Two businesses in one room, and the four numbers that keep them from eating each other | 12 |
For your team, not for youFront desk and instructors
| Who | Their tour | Their lessons | Taken |
|---|---|---|---|
| Front desk | 15 steps | 4 | Sam, Jul 30 |
| Instructors | 15 steps | 5 | Dana, Jul 14. Priya has not |
| Members | 15 steps | 3 | Offered on first sign in |
Priya has not taken hers.
Payroll
What you owe your teachers this period, and the run that pays them.
Current pay period
Feb 17 to Mar 2
Hours and pay this period
| Person | Basis | Classes / hours | Gross pay |
|---|---|---|---|
| Dana Michaels | Per class | 24 classes | $1,152 |
| Priya Anand | Per class | 16 classes | $672 |
| Sam Ortiz | Hourly | 60 hrs | $1,320 |
| Guest specialists, stipend | Flat | · | $150 |
| Total this period | $3,294 |