One platform to run the entire EYT network. Booking, teacher training, memberships, payments, video, your studios' websites and your own AI mentor, all under EYT's brand and owned by EYT.
Everything below is clickable. The software is built, and this is what it looks like.
You filled in the whole sheet. Every question, plus eleven things you added yourself that we had never discussed.
So this is not a proposal any more. The software is built and tested, and everything you asked for is either in it already or laid out screen by screen on the pages behind this one. Open a studio owner's Tuesday morning, then step up to headquarters and see all twenty studios at once.
The names and numbers in the screens are examples, not real studios. Everything else here is real.
What is left is not the software. It is a server to run it on, one real payment, and one real text message. Those three, in that order, are the whole distance between today and a link your licensees can click.
The software is essentially finished. What is not done is connecting it to the outside world, and all three of those are on us.
Seven questions, seven answers, and eleven features you added. Nothing was dropped and nothing was reinterpreted.
Everything on your list is being built either way. These are the places where your answer changes what it looks like.
You sent a real, detailed brief. I read all of it. Here is every requirement you laid out, and where each one already lives in this first look, so you can see nothing got missed.
Before writing a line of code, I did a full teardown of the studio-software market so whatever we build is genuinely the best version of this, with nothing you'd wish it had.
The 13 platforms I compared, scored across what a studio network actually needs. They each do plenty well. The three columns on the right are the ones none of them close, and the exact reason we build EYT its own. Hover any platform name to see exactly where it falls short.
The same software from the two seats that matter. Each licensed studio owner logs into their own studio. You sit above all of them at Headquarters. Open either one.
Tap any area to jump straight into it in the live preview.
Class calendar, reformer-spot capacity, waitlists and check-in.
Cohort enrollment, tuition plans, curriculum hours and certificates. Your biggest revenue, handled properly.
A pipeline that turns intros into members with automatic follow-up.
Plans, class packs and retail, priced by each studio.
Each studio keeps its own Stripe and its own money. Nobody sits in the middle.
Your AI mentor, already live, embedded for every studio and student.
Push brand standards and SOPs to every studio, with read receipts.
Add or suspend a studio in one click. Every change is logged.
Royalties calculated from real data, not a spreadsheet.
Right now EYT runs across a stack of separate tools that don't talk to each other. This isn't one more of them. We bring what you already use, Chat EYT, your current dashboard, your documents, into the one place your whole business lives, under a single EYT login.
Booking, payments, your CRM, teacher training, memberships, documents, payroll links and reporting all sit in one platform. Chat EYT, the mentor you already have live, embeds right in, so every studio and every student uses it without leaving. And when we bring you aboard, we migrate what you run today into it, your Chat EYT students and content, everything on your current dashboard, your documents. Nothing rebuilt from scratch, nothing left behind, and one screen where you finally see all of it at once.
You told me the plan is to sell in the next year or two. This platform is designed for that day. When you own the software instead of renting a stack of vendor tools, three things happen a buyer pays for:
Studios, students and finances transfer as one clean asset. Nothing held hostage by a vendor at closing.
Freely assignable, no lock-in, one-click export built in. A buyer steps in on day one.
Proprietary, transferable systems widen the buyer pool and push the sale toward the top of the range.
I compared all 13 platforms across every capability that matters for a studio network. Here's the short version, by category. Open whatever you're curious about, or skip it, the mock-up already reflects all of it.
Every serious platform nails booking: class calendars, reformer-spot capacity, waitlists and check-in. Pike13, Mindbody, Momence, WellnessLiving, Mariana Tek and Walla are all deep here. This is the table-stakes layer, and we build it to the same bar.
The real decision isn't the calendar. It's everything wrapped around it, which is where these platforms pull apart.
Only 4 of the 13 even let a studio bring its own Stripe: Pike13, Mariana Tek, GoHighLevel and SimplyBook.me. Mindbody, WellnessLiving, ClubReady, Vagaro, Momence, Arketa and Walla all route studio money through their own processor, so they sit between each studio and its cash.
And of the four that allow it, the most fitness-native one (Pike13) forces a different processor the moment you go headless. In EYT's platform, each studio keeps its own Stripe, its own payouts and its own dispute liability. Nobody in the middle.
This is the single biggest gap in the whole category. All 13 stop at a branded member app. Not one rebrands the entire customer-facing platform onto a network's own domain under one name. The two with real reseller white-label (GoHighLevel, SimplyBook.me) aren't studio-native, so they can't run classes properly.
That lane is uncontested, and it's exactly what building it ourselves gives EYT: 100% EYT-branded, on EYT's own domain, top to bottom.
Deep course and cohort support exists in only 4 of the 13. The platform with the best franchise tooling (Mariana Tek) has no teacher-training product at all. Most of the category treats courses as a bolt-on.
EYT runs certification cohorts twice a year per studio, so the platform treats enrollment, cohort rosters, tuition plans, curriculum hours and certificate-gating as first-class, not an afterthought.
Every competitor's "AI" is a generic front-desk or marketing bot. None is a trained mentor in the actual discipline. Chat EYT is a domain-trained Pilates mentor, already live in production, and uniquely EYT's.
It doesn't need to be built, it needs to be embedded, so every studio and every student gets the same trained assistant inside their own portal.
A few platforms have real franchise engines (Mindbody, ClubReady, Mariana Tek, Walla), which is why big brands like Club Pilates and Pure Barre run on them. But those come bundled with payment lock-in and no white-label, or with no teacher-training at all.
Owning the platform means royalties are calculated from real network data automatically, and the franchise logic is built around how EYT actually licenses, not a generic template.
Since the plan is to sell in the next year or two, I looked at what actually moves a sale price. Owned, proprietary tech carries a documented valuation uplift on its own, and transferable systems plus recurring revenue push the multiple toward the top of the range.
A patchwork of rented vendor tools, each with its own branding, lock-in and exit terms, is worth less to a buyer and harder to hand over. One EYT-owned platform, with all the data and a clean export, is the asset a buyer pays up for.
We can start now. I've got the whole summer free before my school year picks back up in the fall, so I can put real hours into this and get the heavy lifting done while I'm most available. Here's the shape of it, with rough timing.
Everything in the platform is modular. Any of it can be added, hidden or customized as EYT changes, nothing is locked.
We'll lock the real numbers together as we go, but here's the ballpark so you can plan. Nothing here is a fixed quote.
Built the traditional way, a team of developers coding it from scratch and running the servers, a platform like this runs around $200,000. I'm not going that route. I take what already works in today's best platforms, rebrand all of it as EYT, and lean on open-source tools plus my own AI and engineering background to build it as a solo developer instead of a whole team. That makes it far less expensive and much faster to ship. We can dig into the exact numbers together.
All-in, per studio, per month, passed through at cost with no EYT markup, exactly the target in your brief. Each studio covers its own seat, so the network scales without growing your bill.
One platform instead of a separate booking app, CRM, email tool, payment stack, course product and document store, plus the vendor fees, logins and data silos that come with keeping them all apart.
Designed from the start for a growing network and high-volume intake, so it keeps up when EYT does.
The licensee meeting, the shares announcement, the demo and go live are all the same day. Round one should look small and flawless, and the roadmap is what makes it ambitious. On our call we will walk the screens together and settle the six questions above.